Are you ready for step two of the M.I.L.K. It method? In this episode, Tom digs into cultivating your idea. You’ll hear how to create an audience and find out what they need. Tom also shares how to determine what the market is already buying so you can create a product that sells itself without reinventing the wheel. Plus, when you tune in, you’ll get some great tips for checking out the competition so you can learn from what they’re doing. “Not being an expert is actually an advantage!” -Tom Ga...
May 05, 2020•17 min•Season 2Ep. 10
In this episode, Tom talks to Brian Kurtz, a serial direct marketer who now runs Titans Marketing. Brian shares how to ‘play the long game’ in direct marketing, his experience with Boardroom and how it led him to where he is today, and a few techniques to appreciate your audience. You have to show people you value them in order for them to value you. Tune in and learn how to connect with your customers. “You go into every relationship giving 100%, and you don't expect anything in return.” -Brian...
Apr 28, 2020•50 min•Season 2Ep. 9
In the previous episode, Tom shared the M.I.L.K It method and how it can help you and your business. Today, Tom digs into step one: market. He explains the “hungry crowd” mindset, different strategies for marketing your ideas, and provides a worksheet to profile your ideal customer. You have to know your market before you start a business. Tune in and learn how to get into their minds today. "Your first step for everything is to ALWAYS identify your target audience.” - Tom Gaddis In This Episode...
Apr 21, 2020•15 min•Season 2Ep. 8
It’s the first episode of Season Two! Today, Tom talks about the M.I.L.K. It Method. For entrepreneurs who are still establishing their business or who want to grow their current online business, you can use this method two ways: to identify what you need to create and sell, or to find the best way to attack your idea. Once you know and understand how the M.I.L.K It Method works, you’ll have a clear plan of action. No more running around trying to decide what to do! Follow this blueprint to quic...
Apr 14, 2020•17 min•Season 2Ep. 7
When you are just starting a business, a lot of people will tell you different things to focus on first. Doing a trial and error from the inception of your business costs a lot of money, time, and effort. In today’s episode, Tom reveals there are only two things toward which you should direct your attention so that you can get your business off the ground. Tune in and discover what these two factors are and more! “The recipe for success is: 1. Identify a market; 2. Build an audience. It really i...
Apr 07, 2020•13 min•Season 1Ep. 6
If you’re unhappy with the life that you are in right now, always remember that you had something to do with it. Today is the best day to reinvent yourself, even though it’s during a crisis. If your actions don’t match what you say, that means that it is time to change your behavior. And that starts in your attitude and mindset by getting rid of negativity. In today’s episode, Tom identifies several strategies for you to break free from negativity. He adds in a goal worksheet for you to download...
Mar 31, 2020•12 min•Season 1Ep. 5
The scariest number in business is one, as quoted by Dan Kennedy. A lot of people have been sent home due to the ongoing virus. Some are fortunate enough to be able to work from home while others are temporarily not receiving a paycheck since they rely on only one job. In this episode, Tom stresses the importance of having multiple streams of income, and it doesn’t have to be coming from different sources. He explains how you can develop several means out of one business. “There’s no need to go ...
Mar 24, 2020•9 min•Season 1Ep. 4
With establishments, businesses, and schools being shut down because of the ongoing COVID-19 pandemic, a lot of entrepreneurs are going through a rough patch. In this episode, Tom guarantees that now is the best time to start an online business. You may question why that is so. As entrepreneurs, you look for opportunities in the current situation. Tune in, and you might just change your mind. “Most people are going to be caught up in fear and glued to social media and there’s going to be less co...
Mar 24, 2020•9 min•Season 1Ep. 3
In today’s episode, Tom addresses a budding entrepreneur’s worst fear, the fear of failure. So many people allow failure to get to them and it stops them dead in their tracks. Tune in to this episode to find out the secret of how successful entrepreneurs overcome the fear of failure and get past the setbacks they face on their entrepreneurial journey. “The way you handle failure is really going to determine how much you get stuck in inaction.” - Tom Gaddis In This Episode: - The key to being suc...
Mar 24, 2020•9 min•Season 1Ep. 2
From restaurant manager to successfully growing a six-figure digital agency in Maui, Tom Gaddis shares how he started it all. He is the owner of PS Direct Marketing, Hands Off Media, and is a co-founder of Offline Sharks. For the first episode, take a sneak peek into Tom’s work history, discover what gave him the idea to start his own business, and find out how he turned his $50 into $7,000 in a week! “You’re always getting ready to get ready.” - Tom Gaddis In This Episode: - Why Tom started his...
Mar 24, 2020•15 min•Season 1Ep. 1
On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial security in...
Mar 13, 2020•3 min
