Our new regular quarterly feature of the What's in Store Podcast, The Executive Aisle, continues with our second installment: IDDBA President and CEO David Haaf discusses the future of our industry with David Melnick, Partner & EVP, Brand Integration at Marriner Marketing, where they dive into the meat of why clarity in communication is the key to successful marketing in our industry! Melnick gets into some specific details of successful marketing, from innovative campaigns by Tillamook, nov...
Jul 01, 2025•21 min•Season 4Ep. 8
Let the good times roll! IDDBA's Whitney Atkins, VP of Marketing and Membership , and Heather Prach, VP of Education and Industry Relations , take the podcast down to New Orleans to bring you a collection of conversations and stories right from inside #IDDBA2025, the premier event of the year in our industry. All of the podcast was recorded on location at the show - some of it on the busy show floor itself! If hearing the podcast isn't enough, you can head over to the YouTube version of the epis...
Jun 03, 2025•16 min•Season 4Ep. 7
Join IDDBA’s Whitney Atkins, VP of Marketing and Membership, and Heather Prach, VP of Education and Industry Relations, for a full-on dive into the premiere event of the year—#IDDBA2025 in New Orleans, June 1–3 ! In this high-energy episode, Whitney and Heather walk you through everything you can look forward to: unforgettable General Sessions featuring stars like Kevin Costner, Claire Saffitz, Michael Strahan, and Carla Hall; hands-on excitement at What’s In Store Live ; next-gen connection at ...
May 06, 2025•22 min•Season 4Ep. 6
Whitney Atkins, VP of Marketing and Membership introduces a new regular feature of the What’s in Store Podcast : The Executive Aisle, a quarterly series where IDDBA President and CEO David Haaf discusses the industry with another knowledgeable leader. In this episode, he welcomes Upper Crust President and IDDBA Board Chair Carmela Serebryany for a thoughtful and timely look at the forces shaping bakery manufacturing today, from real-world innovation to evolving consumer preferences and operation...
Apr 01, 2025•28 min•Season 4Ep. 5
Fresh Leadership: Ken Wicker on Retail Grocery Trends (Senior Vice President of Fresh Foods, Festival Foods) For March, Whitney Atkins, VP of Marketing and Membership at IDDBA, speaks with Ken Wicker, Senior Vice President of Fresh Foods at Festival Foods, in an engaging conversation where he shares insights on fresh foods, leadership, and the evolving grocery landscape in 2025. With decades of retail experience, Ken discusses how consumer demand for convenience, high-quality fresh foods, and pe...
Mar 04, 2025•25 min•Season 4Ep. 4
Navigating 2025: Tim Powell Breaks Down Challenges & Opportunities (Managing Principal, Foodservice IP) As 2025 unfolds, dive into this episode of the What’s in Store Podcast ! Join Whitney Atkins, VP of Marketing and Membership at IDDBA, as she chats with Tim Powell, Managing Principal at Foodservice IP, to discuss key trends and challenges shaping retail groceries, convenience stores, and foodservice in the year ahead. With over 20 years of experience in market research and consulting, Tim...
Feb 04, 2025•35 min•Season 4Ep. 3
The Product Information Revolution: Insights from Scott Brown (Director of Global Strategy, 1WorldSync) As 2025 begins, enjoy this bonus episode of the What’s in Store Podcast ! Join Whitney Atkins , VP of Marketing and Membership at IDDBA, in her conversation with Scott Brown , Director of Global Strategy at 1WorldSync, discussing the intersection of technology, data, and the grocery industry. In this episode, Scott shares how 1WorldSync powers IDDBA’s Digital Catalog , helping members showcase...
Jan 14, 2025•29 min•Season 4Ep. 2
The Future is Better Together: 2025 Trends with Heather Prach (Vice President of Education and Industry Relations, IDDBA) We’re kicking off Season 4 of the What’s in Store Podcast with an exciting conversation! Join Whitney Atkins, Vice President of Marketing and Membership at IDDBA , as she sits down with Heather Prach, Vice President of Education and Industry Relations, for an exclusive look at the 2025 Industry Trends shaping the dairy, deli, and bakery sectors. Guided by the theme “Better To...
Jan 07, 2025•24 min•Season 4Ep. 1
A Special Season Finale: David Haaf (President & CEO, IDDBA) Talks 2025’s Challenges and Opportunities We’re wrapping up the third season of the What’s in Store Podcast with a bang! Join Whitney Atkins, Vice President of Marketing and Membership at IDDBA, as she sits down with our very own President and CEO, David Haaf, for a lively and insightful conversation about the future of the dairy, deli, and bakery industry. With the excitement of IDDBA’s 60th anniversary celebration at #IDDBA2024 i...
Dec 03, 2024•21 min•Season 3Ep. 6
For November, IDDBA's Vice President of Marketing and Membership, Whitney Atkins, is joined in conversation by IDDBA Education Coordinator Jack Ince, discussing the big trends that are going to impact our industry this holiday season, with more than a few surprise data points that could help your business find greater success as 2024 comes to a close. Learn more about What's in Store, our trends publication, here: https://www.iddba.org/trendscenter/trends-research/whats-in-store The IDDBA Webina...
Nov 05, 2024•20 min•Season 3Ep. 5
In a fun and informative conversative, IDDBA's Whitney Atkins (Vice President of Marketing and Membership) is joined in this episode by Marco Hernandez, the Director of Technical Sales for Miller Milling, and part of the Wheat Foods Council. As Marco puts it, "Flour is magic" and with us nearly every day, and he urges us not to underestimate how a cookie might change our life. He shares a little about his 34 years in the industry and gets into the details so you can learn how not all flour is cr...
Oct 01, 2024•31 min•Season 3Ep. 4
For our September episode of the What's in Store Podcast, IDDBA's Vice President of Marketing & Membership, Whitney Atkins, is joined by Dave Gonnella from Gonnella Baking Company. They discuss the value of numerous generations of employees in the workplace, branding and rebranding, innovations and navigating trends, food service at retail, and how Gonnella has kept things fresh for 140 years! For more on trends, be sure to check out IDDBA's What's in Store publication, updated monthly! http...
Sep 03, 2024•29 min•Season 3Ep. 3
In August, IDDBA's Vice President of Marketing, Whitney Atkins, is joined by Kenneth Juskowiak from NIQ, and the two share a conversation about the power of data, how smaller companies can best make use of it, and how Generative AI can be utilized to help companies succeed. IDDBA members can head to our website to check out our Webinars on data and trends - including some from NIQ, here: https://www.iddba.org/trendscenter/trends-research/webinars/data-trends#Data/Trends You can email education@i...
Aug 06, 2024•25 min•Season 3Ep. 2
Thank you for joining us for our third season of IDDBA's What's in Store Podcast ! Heather Atkins, Vice President of Education and Industry Relations, joins Whitney Atkins, Vice President of Marketing, for a free-ranging conversation about the generations in the workplace - Baby Boomers, Gen X, Millenials, and Gen Z - and their different views on working, professional development, and more! IDDBA has many opportunities for professional development, including: Professional Development Scholarship...
Jul 02, 2024•21 min•Season 3Ep. 1
Join IDDBA's Whitney Atkins, Vice President of Marketing, and Heather Prach, Vice President of Education and Industry Relations, for a full-on dive into the premiere show of the year, #IDDBA2024 in Houston, in just days, June 9-11! They talk about all the things you can look forward to, from the fantastic General Sessions to the action at What's in Store Live, and everything else. See what's happening at #IDDBA2024 here: https://www.iddba.org/iddba-show/about/happening-at-iddba-2024 Cake'd: http...
Jun 04, 2024•23 min•Season 2Ep. 12
In May, IDDBA's What's in Store Podcast was lucky enough to have a conversation with Picadeli CEO Patrik Hellstrand call in to our studio to have a conversation with one of our podcast hosts, Whitney Atkins, IDDBA's VP of Marketing. The two spoke about the challenges to retailers, how to solve a profitable food problem in the United States, and what Picadeli's re-imagination of the salad bar means for potential partners - all while minimizing that partner's risk. Picadeli recently opened its 100...
May 07, 2024•39 min•Season 2Ep. 11
In April's What's in Store Podcast , IDDBA's VP of Marketing, Whitney Atkins, and VP of Education and Industry Relations, Heather Prach, are reunited for a conversation on the experience of food and how it relates to IDDBA's place in our industry. In that conversation, they discuss the experiential aspects of What's in Store Live at #IDDBA2024 in Houston, June 9-11 as well as the FlavorConnect series of webinars, in which partipants can actually enjoy the experience of Learn more about #IDDBA202...
Apr 02, 2024•17 min•Season 2Ep. 10
What's in Store Podcast's Whitney Atkins (VP of Marketing for IDDBA) is joined by Miles Allen (Education Coordinator at IDDBA) for a chat about charcuterie! In this conversation they discuss IDDBA's Certified Salumiere program and how to obtain Certified Salumiere Professional (CSP) certification, some charcuterie-related events you can expect to see at #IDDBA2024, and a little bit about how #SafeFoodMatters! More on the Certified Salumiere program and how to obtain CSP certification: https://ww...
Mar 05, 2024•14 min•Season 2Ep. 9
In a socially mediated world, when we think about who the top influencers might be for a community or a brand, one thing that kept being revealed as IDDBA examined emerging trends was that the biggest influencer was... Food. Join VP of Education Heather Prach and VP of Marketing Whitney Atkins for a dive into the six guiding trends that IDDBA has uncovered for the coming year - plus a few other bonus points of conversation as well What's in Store 2024's new edition is OUT: https://www.iddba.org/...
Feb 06, 2024•27 min•Season 2Ep. 8
So many exciting things are coming to IDDBA and its members in 2024 - not the least of which is the IDDBA Growing the Future scholarship! Education Coordinator Jack Ince joins host Whitney Atkins, VP of Marketing, to talk about the many great opportunities to look forward to this year. Learn more or apply to the IDDBA Growing the Future Scholarship: https://www.iddba.org/professional-resources/scholarships/scholarship-for-growing-the-future Cake'D - get your portfolio in before the February dead...
Jan 02, 2024•13 min•Season 2Ep. 7
This month, we are very proud to have host Whitney Atkins (VP of Marketing, IDDBA) joined by Suzanne Fanning, Chief Marketing Officer and Senior Vice President of Dairy Farmers of Wisconsin / Wisconsin Cheese! In this free-ranging conversation, they discuss the challenges and joys of promoting the $45.6 billion dollar Wisconsin cheese market and explore some very specific campaigns that drew a lot of notice and significant measurable ROI! From the creation of a dedicated influencer-driven commun...
Dec 05, 2023•35 min•Season 2Ep. 6
Heather Prach (Vice President of Education and Industry Relations) and Whitney Atkins (Vice President of Marketing) dive deep into what food influences in our lives and what it means for the trends to succeed in our industry. " Food influences... " Art Pop Culture Social Media Trends Culture Technology Entertainment Feelings & Connections Health & Well-being Environment & Economy Also, remember... We want YOUR food pictures! Contact Education Coordinator Jack Ince ( jince@iddba.org )...
Nov 07, 2023•28 min•Season 2Ep. 5
Heather Prach (Vice President of Education and Industry Relations) and Whitney Atkins (Vice President of Marketing) come reuinite for a conversation about fall and fun, food trends and food safety, and more! To check out the latest trends in our industry, check out What's in Store , IDDBA's long-trusted publication, collecting important information for you , updated monthly: https://www.iddba.org/trendscenter/trends-research/whats-in-store IDDBA's Food Safety Certification Reimbursement Program ...
Oct 03, 2023•19 min•Season 2Ep. 4
For this third episode of Season Two, Heather Prach (Vice President of Education and Industry Relations) is once again joined by IDDBA's Education Coordinator Jack Ince. In this episode, they talk about data driven trends in dairy, deli, bakery and more, as well as the recap of What's in Store Live! from #IDDBA2023, and GlobalScope, IDDBA's new dashboard giving access to trend data from around the globe! IDDBA's What's in Store Live! Recap of #IDDBA2023: https://www.iddba.org/trendscenter/trends...
Sep 05, 2023•17 min•Season 2Ep. 3
For the second episode of Season Two, Whitney Atkins (Vice President of Marketing) is joined by IDDBA's Education Coordinator Jack Ince. In this episode, they tackle the many challenges for giving your employees an edge through professional development. IDDBA's Fresh Career's program: https://www.iddba.org/professional-resources/scholarships/fresh-careers IDDBA's Scholarship for Growing the Future: https://www.iddba.org/professional-resources/scholarships/scholarship-for-growing-the-future IDDBA...
Aug 01, 2023•30 min•Season 2Ep. 2
We're excited to be beginning our SECOND season of IDDBA's What's in Store Podcast ! Whitney and Heather take a brief look back at #IDDBA2023 in Anaheim before looking forward to the rest of the year and beyond with some great info about upcoming microtrends to be aware of for the summer as well as opportunties to succed for the rest of the year. #IDDBA2024 in Houston, June 9-11: https://www.iddba.org/iddba-show/about/iddba-2024 Learn more about the Leadership Certificate, offered in partnership...
Jul 05, 2023•21 min•Season 2Ep. 1
Whitney and Heather, as well as many of the exhibitors and attendees, share their thoughts from the exposition floor during #IDDBA2023 in Anaheim! Slides and Notes from Whitney and Heather's industry news-making speech from the General Session, "What's In-Store 2023": https://www.iddba.org/iddba-show/about/iddba-2023/pdf/whats-in-store-live-presentation-6-3-2023.aspx #IDDBA2024 in Houston, June 9-11: https://www.iddba.org/iddba-show/about/iddba-2024 Get involved with Fresh Careers: https://www.i...
Jun 20, 2023•10 min•Season 1Ep. 7
Whitney and Heather go deep into the details of #IDDBA2023, in Anaheim this June 4-6! A smattering of what they talked about is below - Here's all you need to register for #IDDBA2023: https://www.iddba.org/iddba-show/about/registration Information for exhibitors: https://www.iddba.org/iddba-show/about/reserve-exhibit-space Learn about What's In Store Live! (WISL), including how to be a sponsor: https://www.iddba.org/iddba-show/about/whats-in-store-live Connect with the IDDBA App, with great feat...
May 02, 2023•40 min•Season 1Ep. 6
Whitney and Heather talk about the upcoming holidays, discuss actionable insights into food trends, and share more details on #IDDBA2023, coming to Anaheim this June 4-6. IDDBA Webinar Series - Voni Woods: Key Note in Celebration of Women's History Month; free for IDDBA members. https://www.iddba.org/trendscenter/trends-research/webinars/voni-woods-key-note-celebration-women%E2%80%99s-history Information for #IDDBA2023 exhibitors: https://www.iddba.org/iddba-show/about/reserve-exhibit-space Inte...
Apr 04, 2023•20 min•Season 1Ep. 5
Whitney Atkins and Heather Prach are back and they're excited about recent important IDDBA news, #IDDBA2023, and more! There's a lot of information from this podcast; for more, check out these links: #IDDBA2023 is coming soon, June 4-6, in Anaheim, CA. https://www.iddba.org/iddba-show/about/iddba-2023 David Haaf succeeds Michael Eardley as President and CEO of IDDBA. https://www.linkedin.com/feed/update/urn:li:activity:7036395211274539008 Information for Exhibitors to #IDDBA2023. https://www.idd...
Mar 07, 2023•28 min•Season 1Ep. 4
