We are fortunate in this day and age to have so many ways to connect with each other through social media, but sometimes it can be overwhelming. Each website has a different audience, shares a different message, and reaches people in different ways. There are countless arguments about which one is better; should you use Facebook or YouTube? Or Linked In? Or Twitter? If you ask us, we say all of the above. We believe in a wide range approach to marketing on social media. Our clients often come to...
Aug 20, 2019•9 min
If you know anything about our company, then you know that we have preached for the last 27 years about always getting a contract signed. This applies to fee agreements, credit checks, and any other contract you can think of. You also want to make sure that when you create these contracts to bury safeguards in them to protect you. We previously held a webinar on how to turn a credit application into a contract, and we mentioned some of the things you should always put in them: attorney fees, col...
Aug 20, 2019•12 min
SEO has become one of our hot topics lately because it is so important to the success of your company. We have previously discussed the “why”, but today we want to share the “how”. Our auto SEO optimizer is one of our best tools for improving our internet presence and now we want to share it with you! Usually, we manually evaluate our websites for improvement through our marketing team, but we also use a software that does the same appraisal on a more simplistic level. Since we feel it is our du...
Aug 14, 2019•17 min
We often talk about overly serious topics when it comes to our legal podcasts, so today we wanted to take a break and look at some of the best excuses that debtors have used on why they did not pay our clients. There is a certain procedure of events that must happen before we get involved. Before the claim becomes a legal issue it runs through collections and before collections it goes through the clients’ BS meter. Now that you know the steps, let’s look at the top five excuses! 5. “We are not ...
Aug 14, 2019•9 min
We have recently seen a trend with some of our clients who ended up in litigation after receiving a check from their clients saying “paid in full” and here is our first piece of advice: you have the right to shut up and you should exercise it. Do not assume you know what is going on and call us. Unfortunately, we have a history of clients coming to us after accepting checks that said, “paid in full”. In the old days, if they wrote some special wording on a check, you still reserved your rights f...
Aug 06, 2019•10 min
As we are moving into the third quarter for this fiscal year, we all are taking a look at summaries and reports about how marketing and SEO strategies have been used and the impact they have had over the last year. By creating SEO reports, we have been able to identify where our traffic is coming from and how we are going to treat it differently based on resources. Often, people make the mistake of grouping internet traffic into a singular category, but this ultimately hurts your ability to impr...
Aug 06, 2019•10 min
When people come to us to help collect from a client of theirs that broke an agreement, we always advise that you refer all communication back to us. There are many problems that can arise if you try to personally deal with a debtor after turning the account over to us. We have often seen situations where a debtor contacts our client, after bringing us into the picture, and they try to make a deal; 90% of the time the debtor will not come through and our client is opened up for a lawsuit. We hav...
Jul 31, 2019•9 min
Time and time again we have discussed the importance of creating content to improve your company image and SEO. You also are probably aware that all marketing experts preach that content is king. But this is where the narrative seems to stop. What kind of content should you be creating? Well we are here to pick up the baton and take you to the finish line! First and foremost, the content you create should always be on brand. People seem to focus more on posting content rather than what it is act...
Jul 31, 2019•10 min
Pay attention closely because we are about to share our secret sauce of marketing. We are going to take you behind the scenes to show you the layout in the funnel of our main marketing plans and how you can replicate it. Basically, we are going to show you our website traffic and how we are getting things into our funnel. If you are able, click on our coordinating YouTube video to watch everything that will be described below. The first thing to look at in our funnel is the different places that...
Jul 24, 2019•16 min
There is one piece of advice that we wish every client knew: always know who you are doing business with and get your contracts signed! If you think we sound like a broken record, you are not wrong, but it is shocking how many problems are the direct result of not following this advice. When it comes to contracts, you need a process for getting everything signed and filed correctly. There are two major issues that we want to address and the first is not knowing who you are doing business with. Y...
Jul 24, 2019•9 min
We have spoken in the past about the value of SEO, search engine optimization, and how to promote your website to the top of Google searches. Another great way to increase your website traffic is through backlinks; this essentially means that you have a link on someone else’s website that goes back to yours. This can be a great way to not only promote your Google presence but also to connect with other people in your industry and draw on their audience. One of the best ways to set up backlinks i...
Jul 10, 2019•7 min
We are big proponents of getting work done without having to physically do the work yourself, and we try to implement this system in every possible aspect of our business. If you are a small business, or remember way back when, then you are familiar with the struggle when you go to market and drum up so much work that you stop being able to market. Then your business declines because you have run out of work, and the cycle continues. This is where automated remarketing comes in! Our marketing te...
Jul 04, 2019•11 min
If you know our company, then you are aware that for the past 27 years we have been advising companies on what we call “the Seven Deadly Mistakes in collections”. These are the most common and serious mistakes that we have seen in credit collections. Recently, we held a webinar on these mistakes and plan on holding another one very soon. For those of you who missed it, here are the two mistakes that have proven to be the most destructive for our clients and how you can avoid them. The first dead...
Jul 04, 2019•9 min
Are you ready? Get excited because we are going to take you behind the scenes in how to create a marketing campaign! We have proven over the past 27 years to be the best collection source for the staffing and recruiting industry and that is because of our dedicated focus on marketing. So, sit back and get comfortable as we walk you through the steps we took on our marketing campaign “Backdoor Hire Solutions”. People are often intimidated by the idea of marketing on a digital platform, but this i...
Jun 26, 2019•8 min
Everyone is busy, we understand that better than anyone, so if you missed our webinar on the 7 deadly mistakes people make in the staffing and recruiting collections industry, here is a quick recap on what you missed! The first mistake that we often see is that companies do not get a personal guarantee when they extend a line of credit to a client. This is a deadly mistake that can cost you money because 80% of businesses will go out in the first two years and an additional 80% will go out in th...
Jun 26, 2019•9 min
One of the most prevalent debates in the business world is whether companies should continue with old practices or implement new ones. This is especially important in marketing divisions and the techniques they need to use to appeal to the modern customer. We are here to tell you that you do not and should not pick one side over the other. There is room in your marketing campaign for old school marketing techniques, like print and trade shows, along with new school techniques, like Facebook and ...
Jun 19, 2019•10 min
A recent trend in the staffing industry has appeared as the result of the low unemployment rate and the increased use of recruiters on a broader scale. This trend is to hide binding confidentiality agreements in contracts to try and trap companies into paying extra money to high end debtors. In fact, this has become a shockingly common practice by insanely predatory high-end debtors, and we are thankful that most of our clients have had the insight to not sign these contracts. We are seeing a fe...
Jun 19, 2019•11 min
Our company is one of the top staffing agencies that comes up in Google searches and that is because we implement strategic methods on our websites to ensure they are one of the first ones any internet searcher sees. We refer to these branding strategies and tactical plans as our secret sauce, and today is your lucky day because we are going to share them with you! One of the most shocking things we have found when talking to clients about their SEO, search engine optimization, is that many do n...
Jun 12, 2019•11 min
This may not be the most fun or interesting topic, but it is vital to your company. Every business uses email and has some kind of internet presence. Email is the primary form of communication between employees and clients, so it is important to have complete control of your company’s email and any services that are associated with it. Always create your own email domain, account, and password, and NEVER delegate this job to an employee or manager; this applies to all social media accounts too. ...
May 16, 2019•10 min
One of the first steps you should take when signing on a new client to do contract or staffing work is to have them fill out a credit application. This may seem like an old school idea, but it is imperative if you want to keep your business safe. Just think about this: if someone approached a bank to get a loan for $50,000 to $100,000 for staffing, the bank would run all sorts of credit checks before giving them a contract. Another important thing to note from this example is that a credit check...
May 16, 2019•10 min
One of the best and worst things about our modern business world is that people who are looking for specific services can find them with a quick search on the internet. The first page of results that they see will most likely be the only ones that they click on and explore. This has led us to start working hard on our client’s websites and our own website to make sure that we are in the top of every Google search. Question: How is this done? Answer: by getting it SEO. SEO means that it pulls up ...
May 16, 2019•11 min
We have spoken in the past about counter suits and the various reasons that they can occur, but this article will go a bit deeper into how we work to help prevent them. First, it is important to note, that about 80% of our collections are done in house and no attorney is every involved. For most agencies, 30% to 35% of the collections will be given in attorney fees for outside counsel. We do not have that problem because of our in-house counsel that is included in the initial fee; this is one of...
May 16, 2019•10 min
Wilson Cole, President of Adams, Evens, & Ross (AER), and Ally Cole, brand manager for ELOC Global, explore lead generation using LinkedIn. Ally says that LinkedIn is such a good place for lead generation because when people log in to LinkedIn, they are typically already in a business mindset. While people may log in to Facebook to post pictures of their family, Twitter to read the news, or Instagram to document their dinner, the general consensus is that LinkedIn is for business. It is also...
Apr 25, 2019•13 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, give advice on some things they’ve found in client contracts that can be “ticking time bombs” which prevent successful collection down the road. The specific example that Wilson and Samantha are eager to warn clients to keep out of their contracts because they saw it in a contract recently and it made them scratch their heads is something similar to “the prevailing party will have their court co...
Apr 25, 2019•17 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, revisit the important topic of getting a signed contract. Samantha explains how disheartening it can be to receive a case that looks perfect for collections in by all other indications but then it turns out the contract is not signed. If you’ve had clients give excuses for not signing the contract or putting it off, she says you would be far from the first. Some of the popular excuses include “t...
Apr 25, 2019•12 min
Wilson Cole, President of Adams, Evens, & Ross (AER) is joined by Ally Cole, brand manager for ELOC Global, to look further at positioning yourself (or your company) as an expert. Wilson believes that a good tool to position yourself as an expert, even though it may be a little old school, is regularly sending out an e-newsletter that provides good value and is not too self-promoting. That is not to say you can’t add in any information about promotions you might have going on with your produ...
Apr 25, 2019•8 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for AER, are talking about customers’ websites (staffing firms’ websites) showing up as unsecured, after just finishing their annual travel season. Ally explains that this is in no way a small or insignificant problem, though unfortunately some clients may view it that way. First, the URL is going to notify potential visitors that such websites are not secure. That’s a credibility hit right off the bat, on top ...
Apr 12, 2019•9 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel and wearer of many hats for AER, finish their series on the top excuses for back door hires. On top of these podcasts, AER is also hosting a free webinar on the topic of back door hires. If you want more information about the webinar, feel free to send an email to Wilson@aercollections.com. Excuse number 7 is when the company says “we didn’t hire the candidate as an employee, we hired them as a consultan...
Apr 12, 2019•13 min
Ally Cole, brand manager for Adams, Evens, & Ross (AER) and Wilson Cole, President of AER, discuss creating hype for your webinars to make people want to watch them. Ally says that laying the ground work for successfully marketing your webinar is similar to the concept of dating. In dating, instead of asking the person to marry you on the first date, the odds of a successful relationship are much better if you gradually build anticipation and excitement over time and after several encounters...
Apr 03, 2019•9 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, continue the theme of the previous podcast; “excuses debtor companies give for back door hires.” First up for this podcast is “we hired the candidate, but they did not last the 90 days.” When Wilson hears this excuse, his first hope is that the creditor’s signed contract with the company has a clause that says something to the effect of “our guarantee is contingent upon payment being made in a t...
Apr 03, 2019•14 min
