Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, sit down to discuss 2 more excuses companies give for back door hires. The top phrase that Wilson looks out for when evaluation whether the back door hire was an honest mistake or specifically planned by a person who never planned on paying the staffing or recruiting agency is “we never signed an agreement.” Wilson does not get surprised when an attorney says that phrase because it’s a standard ...
Mar 27, 2019•15 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for AER, run down a list of SEO hints and tips to improve your marketing. Ally said one key component is using content to boost your SEO. To do this, you would write content and then post it to Facebook or other sites and create backlinks from the content to your website. The way the Google algorithm works with SEO is that it’s all about credibility; credibility is built by having your website referenced in mor...
Mar 27, 2019•15 min
Ally Cole, brand manager for ELOC Global, and Wilson Cole, President of Adams, Evens, & Ross (AER) discuss marketing to different demographics using different strategies on today’s podcast. Different audiences on different social media platforms respond differently to the content that they experience. For example, skilled marketers would communicate to audiences on Facebook differently from how they would communicate to audiences on Instagram. Skilled marketers can also pick which of their s...
Mar 20, 2019•12 min
Samantha Cole, in-house counsel for Adams, Evens, & Ross (AER), and Wilson Cole, President of AER take a few minutes today to talk about top excuses companies give for back door hires. Annually, AER interacts with about 3,000 staffing and recruiting firms globally (about 1,500 staffing and about 1,500 recruiting). The terminology for back door hires differs slightly depending on the industry and can also be known as “tempnapping” or “conversions.” Excuse number one is that the company “alrea...
Mar 20, 2019•8 min
Ally Cole, brand manager for ELOC Global, and Wilson Cole, President of Adams, Evens, & Ross (AER) discuss lead magnets and engagement on the podcast today. Wilson says that lead magnets used to be known as direct response advertising, but while the name has changed over the years, the function is the same. Instead of a company advertising directly to customers to buy their product, they advertise for other goodies that will get the customers in the door (or in this case onto a website), suc...
Mar 14, 2019•7 min
Wilson Cole, President of Adams, Evens, & Ross (AER) takes a minute to go over marketing and its importance to those who wish to succeed in the collections industry. The person who plays a big role in marketing related to AER is Ally Cole (ally@elocglobal.com), Wilson’s daughter. In this and future podcast episodes, she and Wilson will explain the marketing processes that AER employs to land clients. AER has over 3,000 staffing and recruiting clients (which translates to a large market share...
Mar 14, 2019•11 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, explore the specifics of what happens when a debtor makes an offer to settle part of their debt with a client. First and foremost, Wilson completely understands that these offers can frustrate clients even further, after already being frustrated from having to jump through hoops to get money owed to them by the debtor in the first place. But he says AER is legally bound to present the offers to ...
Mar 14, 2019•11 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, explain the importance of never telling a client you have voided their contract. First of all, if a staffing agency is turning over a case for collections they should always turn over all information they have related to the case (good, bad, or indifferent) at the onset. Failure to do so can lead to the collections firm being ambushed and ultimately sink the chances of collecting on the debt. La...
Feb 27, 2019•16 min
Webinars as marketing tools are what Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for ELOC Global, expand on during this podcast. For the purposes of this podcast, Wilson specifies that he is talking about longer webinars, such as 45 minutes or longer, not short videos, such as those under 5 minutes long. Ally points out how webinars can be part of the content portfolio that a person or company can put together to help position them as an expert in their ...
Feb 27, 2019•12 min
Wilson Cole, President of Adams, Evens, & Ross (AER) Ally Cole, brand manager for ELOC Global, sit down to talk about positioning yourself in your industry/market as an expert. Wilson explains how he learned years ago the importance of positioning yourself as an expert in your industry, so he has been doing the same thing for himself and AER for years. According to Ally, one of the best things about being an expert in your industry/market is that it increases the odds potential clients will ...
Feb 22, 2019•11 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, sit down to talk about signing client’s contracts. Wilson explains that signing a contract drawn up by a client company, which is more common when dealing with larger companies, is not necessarily a bad thing but in general it is something that will give them the upper hand over you (as the staffing agency). This will be expanded upon more later, but a key thing the staffing agency should do is ...
Feb 22, 2019•22 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for ELOC Global, cover the topic of getting maximum utilization out of your marketing content. For example, if you do a podcast there are multiple other ways to re-present the content from the podcast, such as an article like this one, a video on YouTube, and images with quotes from the podcast shared on Instagram. It is a good idea to re-present the information in multiple ways because different people learn o...
Feb 14, 2019•13 min
Today Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, are talking about personal guarantees. To begin with, trying to get an HR manager to sign a personal guarantee is probably a waste of time because it will likely have no weight (especially if the HR manager gets a different job). A personal guarantee is a form that states something to the effect of “if the business fails or fails to pay, the staffing agency can go after the signee personal...
Feb 14, 2019•10 min
For this podcast, Wilson Cole, President of Adams, Evens, & Ross (AER), Samantha Cole, in-house counsel for AER, and Luke Menzies, UK solicitor, discuss back door hires. It turns out that back door hires in the UK occur in about the same manner as they do in the US. A recruiting agency introduces a candidate, client company says they’re not interested and then goes quiet, and turns out a few month later that the client company hired the candidate in secret so the recruiting agency would know...
Feb 14, 2019•20 min
For this podcast Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for ELOC Global, talk about new versions of marketing tools that have been around for decades but were recently upgraded by technology and given new names. Some examples of these new versions of marketing tools include sales funnels and lead magnets. As Wilson explains, the old versions of these tools were known as sales emails, which were super long and went through the details of the AER coll...
Feb 13, 2019•15 min
Today Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, are discussing statistics related to the cases that are turned over for collections. 80% of the time AER will be able to collect on a case using only the collections processes the professionals at AER have refined over the years. Of the 20% remaining cases, half of them will need more work and are recommend for a lawsuit and half of them are not. This podcast will mainly focus on the 10% w...
Feb 13, 2019•15 min
Feb 05, 2019•10 min
Feb 05, 2019•15 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, marketing manager for AER, take some time to talk about Facebook and the marketing opportunities for your company. In some circles there seems to be some confusion on whether Facebook marketing is dead or not. Wilson and Ally are inclined to believe Facebook marketing is not dead because the same people who say that it is are typically the same people who claim Facebook can topple governments and creating much upheaval in ge...
Jan 29, 2019•9 min
Wilson Cole, President of Adams, Evens, & Ross (AER) and Samantha Cole, in-house counsel for AER, sit down to discuss asset sales. The popular conception of asset sales is that a purchasing company owns everything from the company they purchased, including their debt. This is not correct. When a company does an asset sale, typically because it is going out of business, the purchasing company typically doesn’t own the purchased company’s liabilities, such as debts or litigation. Asset sales a...
Jan 29, 2019•18 min
Wilson Cole and Samantha Cole are the president and in-house attorney respectively for Adams, Evens & Ross (AER). In today’s podcast they are talking about what to do when a debtor tells you that they’re not going to pay you. Regardless of reason, it is vitally important for you to stop any and all communication immediately. This need cannot be overstated. There are many reasons for this, the least of which being that stopping all communication is a good legal move in general when you are fa...
Jan 23, 2019•17 min
The world has evolved a long way in terms of communication. From handwritten letters to emails and now through telephone calls, personal messages to voicemails. But, often calling a person over the phone especially sales calls can often be annoying. When a client was contacted multiple times by a company, they usually ignored and didn’t pay attention to that call. So how do you deal visitors over the phone without being hung up on or completely ignored? With the rise of technology, traditional a...
Jan 21, 2019•14 min•Ep. 13
Wilson Cole, President of Adams, Evens & Ross (AER) and Recruiting and Staffing Solutions Magazine (RRSM) sits down for another podcast from the road. This episode he wants to talk about marketing, an important part of building up his current base of over 3000 clients and handling $50 million per year in collections. One thing that will position your company to close more sales, make more money and have more clients call you instead of having to call out to them, is to position yourself as a...
Jan 21, 2019•13 min•Ep. 12
Wilson Cole, President of Adams, Evens & Ross (AER) and Recruiting and Staffing Solutions Magazine (RRSM) takes time to discuss the topic marketing (outside of collections). One key tool for marketing is growing your email list, which he suggests you do by such strategies as creating lead magnets, and not by such strategies as buying a list. To create a lead magnet, create a list of non-competing companies in your sector, create an offer for them to distribute to their clients and create a f...
Jan 21, 2019•12 min•Ep. 11
Wilson Cole, President of Adams, Evens & Ross (AER) and Recruiting and Staffing Solutions Magazine (RRSM) sits down for another podcast from the road. This episode’s theme is LinkedIn marketing. On the road to his current base of over 3000 clients and handling $50 million per year in collections, Wilson explains that marketing is one area where it has been a necessity to grow his knowledge. LinkedIn has had a huge impact on getting prospects and clients in regards to collections and staffing...
Jan 21, 2019•9 min•Ep. 10
Today Wilson Cole, President of Adams, Evens & Ross (AER), takes a few minutes to give information on back door hires (BDH). This is when a company hires one of your candidates or temporaries onto their payroll, leaving your staffing agency out of the loop. There has been a large increase in this issue over the past 5 years. As technology has improved, there are ways it has aided in the detection of BDHs but also ways it has helped companies hide BDHs. There is one trick to cutting the occur...
Jan 21, 2019•11 min•Ep. 9
Another podcast from the road with me, Wilson Cole, President of Adams, Evens & Ross (AER). Today I want to discuss the secret weapon of collections industry. It’s so effective that here at AER, half of our collections would get paid if we only used this one tool. This tool is the sequential collection letter. It may be stereotypical and dreaded, but again, I am speaking from 27 years of experience when I tell you it is effective. The key to its effectiveness is that it does not need to be a...
Jan 21, 2019•10 min•Ep. 8
This is the next edition of the Adams, Evens & Ross (AER) podcast with me, Wilson Cole, President. Today we’re going to talk about reducing credit risk. 80% of businesses will go out of business within the first 5 years. After that window, even the 80% of the surviving 20% won’t make it through the next 5 years. Reducing risk to me means that if you’re extending credit, to make sure you’re covered. The best way I can explain it is that as crazy as it would be to give a large amount of money ...
Jan 21, 2019•11 min•Ep. 7
Hi, this is Wilson Cole, President of Adams, Evens & Ross (AER), and the topic of today’s podcast is the statistics/numbers behind back door hires (BDHs). To start off with, I want to let you know that we’ve performed millions of searches and put in a lot of hours to observe these statistics. The first type of statistic revolves around which industry is most likely to perform a BDH. The industry that is least likely to perform BDHs is the financial industry. Even though they still happen, fr...
Jan 21, 2019•12 min•Ep. 6
President of Adams, Evens & Ross (AER) Wilson Cole takes this podcast to talk about collection letters. This is the first thing he asks if a client has done when they call him to let him know they have a collections situation they may need to hand over. If the client says they have not sent out a collection letter yet, he suggests they do it before proceeding to anything else and this is why. It prompts a response and that response is a litmus test in regards to whether or not the debtor wil...
Jan 21, 2019•10 min•Ep. 5
