The dreaded pricing question. Oh my gosh. So many wedding pros talk about how much they hate being asked. So what is your pricing? Or can you send me your pricing? Or I just want to see your packages, right? But listen, here's what you need to understand. When someone asks you about your pricing, that is a buying question We shouldn't be offended by it.
We should actually be excited to tell them about our pricing and to ask them qualifying questions so that we can know if they are going to be a great fit for us. And we can really lean into that sales journey, that sales cycle, and that, sales funnel to lead them into being a paying client of ours. But this is a hard question for so many wedding pros because you immediately think you're just being price shopped. And so here is a quick tip episode.
I pulled just this really quick piece of a group coaching call from our accelerator program. Where I had one of our Accelerator students ask, how should I answer this question? And I kind of walked through exactly what that looks like. This is also a little peek behind what it looks like inside of our group coaching calls so that you can see the exact support that we give to our pros inside of the Accelerator. Hey there, CEOs.
You're listening to the Wedding Pro CEO podcast, and I'm your host, Brandee Gaar. I'm a wedding pro just like you, who's built one of the largest planning firms in Orlando, Florida. But it wasn't that long ago when that success came with long days, sleepless nights, and little to no pay. Fast forward to today, and I have the business I've always dreamed of. A killer team, steady profit, and weekends with my family.
Over the past three years, I've taught more than a thousand wedding pros how to do the same. My mission is to create a movement of wedding pros who are ready to build a profitable wedding business that they've always dreamed of. One of the really cool things I love about the Accelerator is that our coaching calls are not Teaching calls.
I come on and I teach for maybe 15 minutes at the beginning of the call, but then it's an open Q& A so that you can come and get real hands on tactical support on things that you're going through in your business, things that you're getting stuck on, things that you need help with, so that we can get you unstuck so that you can scale so quickly. That's what really is the best part about The Accelerator is it's a course and live coaching and a membership. All in one.
I think it's fun to give you a little peek into what those group coaching calls look like and to give you a quick tip that you can implement into your business right away to help you change that mindset when somebody asks you about the pricing question. I'm excited for you to get this quick tip episode. So let's get right into it. I used this as an example recently at a strategy meeting I had here in Orlando, but, um, I took my daughter to New York for her 18th birthday.
And my mom was insistent that she wanted to buy her, her first designer purse. She was just like, I, this is important to me. I don't know if you guys know this, I don't buy designer anything really, so I did not know that there are varying levels of designers.
Okay, so when you're in New York on 5th Avenue and you think you're having so much fun and then you walk into Dior and you realize that a tiny wallet that would fit no more than a credit card and maybe your insurance card cost two thousand dollars, that's a different level of designer than we were expecting.
Okay, so What was starting to happen is that I felt like I didn't want to walk into any of the stores because I was like I mean, my mom had a healthy budget to buy her this purse, but it certainly wasn't 2, 000 for a teeny little wallet. Right? So she was like, we were walking into these stores. There's no pricing on anything. You have no idea what the pricing starts at. And so you feel embarrassed.
Like you don't, I was like, I don't, I don't even know how to walk into these stores and start this conversation because I. I don't even want to look at the purses if they start at 2, 000, right? And I started thinking about it. I was like, this is exactly what our clients feel like. Like when we have no idea of pricing on our website, on our social media, on, if we're not giving them some sort of an idea of what we start at, they're embarrassed to ask.
And we could be bouncing clients from us because they're embarrassed to ask, right? So giving them a range of where we fell, I was like, I wish that all of these designers would have. Something on their front window that said our designs start at 2000. Or our designs start at 400, which they're not gonna do, right? But to me, I was like, gosh, I just wish there was like a starting price here. Then we could be like, we're not going in that store.
Um, you know, so that's kind of the thing that our clients are going through too. So pricing question is a buying question. Don't be upset by it. Don't be offended by it. Give them the pricing, but ask. Questions first. Don't just give them your link to your pricing. Like, ask questions.