How do you sell a new product or service, without photos or reviews? Are you struggling to gain traction with a new product or service due to a lack of reviews? How can you effectively communicate your value without prior customer feedback? In this episode, I discuss strategies like showcasing your work through compelling visuals, leveraging peer feedback, and communicating the unique results you bring to potential clients. Listen to this new 5-minute episode for insights on building momentum fo...
Feb 12, 2025•7 min
Failure IS an option What have you tried new this year? Are you letting fear of failure stop you from taking chances? In this episode, I dive into why failure isn't the end, but rather a stepping stone to success. Learn how unexpected outcomes can sometimes surpass your original goals and lead to growth. Listen to this new 6-minute episode for inspiration on embracing risk and seeing failure as a path to unexpected success and innovation. Episode Summary: In this episode of the Wedding Business ...
Feb 05, 2025•7 min
Carolyn Strauss - How do you keep your energy up in the middle of wedding season? Are you struggling to maintain your energy during back-to-back wedding events? Do you ever feel overwhelmed and forget the importance of each unique wedding day? In this episode, Carolyn Strauss shares invaluable tips on staying energized and present, emphasizing the special moments that matter most to your clients. Listen to this new episode for ways to stay energized, focused, and passionate throughout the weddin...
Feb 03, 2025•37 min
Marketing is like a relay race! Are you dropping the baton in your marketing efforts? How many potential clients are you losing at each stage of learning about your services? In this episode, I explore why a seamless handoff is crucial in every touchpoint of your marketing, from your website to your social media. Discover the steps to ensure you’re not losing potential clients and how to make your marketing efforts more synchronized and effective. Listen to this new 6-minute episode for tips on ...
Jan 29, 2025•8 min
Stop asking ‘how are you doing?’ How often do you start a conversation with "How are you doing?" without truly caring about the answer? What if there were better ways to start a conversation that would lead to more meaningful interactions? In this episode, I delve into why this question often falls flat and suggest alternative approaches to improve your engagement with clients. Discover how asking more thoughtful questions can enhance your connections and improve your business interactions. List...
Jan 22, 2025•8 min
Fausto - Does the Pantone color of the year really matter? In this insightful episode, we unravel the significance of Pantone's color of the year for wedding professionals. How much does this annual announcement impact the choices of brides and designers alike? Are your clients seeking the latest color trends, or are these nuances primarily influencing industry insiders? Join us as Fausto Pifferer from Blue Elephant Events shares his candid experiences and offers practical advice on incorporatin...
Jan 20, 2025•37 min
Get in the habit of following up now, while it's quieter! Is following up on leads falling by the wayside when you’re busy with weddings and events? Are you struggling to maintain that crucial connection with potential clients? In this episode, I discuss techniques to build the habit of following up, and ensuring that you stay on top of leads even during peak seasons. Listen to this new 6-minute episode for tips on establishing follow-up routines that keep your business thriving, no matter how b...
Jan 15, 2025•7 min
Are you still making the phone number required on your contact form? Are you losing potential leads because your contact form requires a phone number? Do you know the impact this might have on your business? In this episode, I delve into why requiring a phone number can turn away potential clients and how you can adapt to meet modern communication preferences. Listen to this new 9-minute episode for tips on making your contact forms more inviting and boosting your inquiry rates by making one sim...
Jan 08, 2025•10 min
Paul Daniels Jr - Dyslexia is a Superpower! Have you ever thought about how differently wired minds can bring unique, valuable perspectives to your business? What if you could predict potential issues before they even arise, simply by seeing what others miss? In this episode, Paul Daniels joins me to uncover the hidden superpowers of dyslexia and neurodiversity, revealing how these traits can benefit your business in unexpected ways. Are you ready to rethink how you approach hiring and appreciat...
Jan 06, 2025•29 min
Don't make resolutions, take actions! Are your New Year's resolutions setting you up for success or failure? Can you break down your goals into actionable steps? In this episode, I discuss shifting from making resolutions to taking focused actions that drive real results. Learn how to prioritize tasks and turn aspirations into daily habits that stick. Listen to this new 9-minute episode for strategies on making realistic goals, breaking them into achievable steps, and building consistency for la...
Jan 01, 2025•10 min
Is the art of networking lost on Gen Y and Gen Z? Are the younger generations missing out on the benefits of traditional networking, or are they just doing it differently? How can we bridge the gap between generations in professional associations and networking groups? In this episode, I explore these questions and discuss how new approaches to networking can benefit us all, regardless of age. Listen to this new 7-minute episode for insights on how to successfully network with Gen Y and Gen Z an...
Dec 25, 2024•9 min
Elizabeth Solaru - How to start and build a luxury brand! Are you struggling to connect with luxury clients? Do you know how to position your offerings to make mid-range options more appealing? In this episode, Elizabeth Solaru and I dive deep into the art of targeting luxury clients, pricing strategies, and effective networking techniques. Learn how to use unusual marketing strategies to align your brand with top-tier clients, and find out why it's crucial to understand your target audience bey...
Dec 23, 2024•33 min
Are you focused on sales or profits? Are you caught up in the race to increase sales, or are you strategically focusing on boosting your profits? In this episode, I dive into the importance of understanding the difference between sales and profits. What are the true costs of your services? Are you maximizing profitability on high-demand dates? How can you ensure every dollar contributes to your bottom line? Find out how to shift your mindset from merely keeping the lights on to truly paying your...
Dec 18, 2024•12 min
Are you ready for engagement season? Engagement season has kicked off—are you prepared? Do your profiles have recent reviews, and are your photos up to date? How about your website's content? In this episode, Alan Berg outlines a checklist to ensure you're ready to capture the influx of newly engaged couples. Don't let outdated information cost you potential clients. Learn how to present your recent successes, stay current, and keep your first impression fresh and attractive. Listen to this new ...
Dec 11, 2024•11 min
Beth Sherman - We laughed, we cried... oh yeah, it was the wedding speech! How do you navigate the art of wedding speeches to ensure they are memorable and engaging? Are your speeches concise and filled with genuine details? Do you know how to incorporate humor effectively without alienating your audience? In this episode, we explore the importance of creating personal connections through storytelling and how to set speakers up for success by considering factors like positioning and mic handling...
Dec 09, 2024•38 min
Asking how much doesn't mean they can't afford you! Have you ever considered that when customers ask, “How much do you charge?” it might not be a red flag but rather a common starting point for a conversation? Are you missing out on business opportunities because you don't provide pricing information up front? In this episode, I explore the importance of transparency in your pricing strategy and how to make sure potential clients understand the value you offer. Listen to this new 13-minute episo...
Dec 04, 2024•14 min
How do you get motivated? We all know there are things we need to do but sometimes don't feel like doing. Do you struggle with internal motivation or do you rely on external stimuli? In this episode, I dive into finding your driving force, the importance of pushing through resistance, and ways to stay accountable to your goals, whether personal or professional. Listen to this new 10-minute episode for practical tips on staying motivated, overcoming procrastination, and consistently achieving you...
Nov 27, 2024•11 min
Inclusive Wedding Summit - Brian Lawrence & Brenda Ferrarini About the Inclusive Wedding Summit: On January 22, 2025, two seasoned trailblazers in the wedding world—Brian Lawrence, a celebrated author, speaker, and expert in web design and SEO, and Brenda Ferrarini, owner of Elegant Bridal Productions, one of the largest wedding show producers in the tri-state area—are joining forces to present the Inclusive Wedding Summit at the Hasbrouck Heights/Meadowlands Hilton in New Jersey. This isn’t...
Nov 25, 2024•27 min
Market to your customer, not to yourself! Are you marketing through your own lens or to your target audience? Are you ensuring your advertising resonates with your ideal customers, or are you letting personal biases skew your strategy? This episode dives into the importance of focusing your marketing efforts on your audience's preferences rather than your own inclinations. Discover how to gather insights effectively and why adapting your message is critical to attract the right clients. Listen t...
Nov 20, 2024•7 min
How can you embrace change? Change is inevitable, but how do you handle it? Do you fear the unknown or see it as an opportunity? In this episode, I dive into the psychology of change resistance and offer strategies to not only accept change but to thrive in it. What steps can you take today to make change your ally in business? Listen to this new 12-minute episode for insights on how to handle change effectively and transform it into a motor for growth and opportunity in your wedding business. E...
Nov 13, 2024•13 min
Don Mamone - Understanding Gender today and in the future! Are your assumptions about others hindering genuine connections? How can you shift from judgment to curiosity to learn more about those around you? In this episode, Don Mamone and I dive into understanding gender, inclusivity, and breaking away from biases rooted in personal experiences. Discover how to create welcoming environments and the significance of personal stories in reshaping societal expectations. Listen to this new episode fo...
Nov 11, 2024•35 min
Why I'm attending 4 Speaker Conferences this year! Ever wondered why it's crucial to attend conferences even if you're a seasoned expert? Are you missing out on potential game-changing insights and connections? In this episode, I delve into the unexpected benefits that conference attendance can bring, from mastering new tools like AI to forging invaluable professional relationships. Listen to this new 6-minute episode for insights into why investing in conferences can help you grow personally an...
Nov 06, 2024•8 min
Who are you ghosting? Have you ever stopped to think about the people you're ghosting in your inbox? Why do we let certain conversations slip while juggling our daily priorities? In this episode, I dive into the notion that we all ghost someone, not out of disinterest, but because other things take precedence. Could there be a parallel in how your potential clients are ghosting you? Let's explore the reasons behind professional ghosting and how to stay top of mind. Listen to this new 5-minute ep...
Oct 30, 2024•6 min
Ryan Angott & Regine Regencia - Myths and Truths about Virtual Assistants Are you struggling to find the right fit for your team? Have you considered the impact of language and local dialects on sales? In this episode, we dive into the world of virtual assistants, discussing how to identify the perfect candidate for your business needs. Learn how technology like ChatGPT can help virtual staff emulate local communication styles, making them feel like an integral part of your team. Are you lev...
Oct 28, 2024•39 min
That time the wedding company wouldn't get on the phone! Are you meeting your customers where they are, or are you frustrating them with rigid communication methods? In this episode, I share a recent personal experience from my son’s wedding planning drama, and we explore the importance of adapting to your clients' preferred communication channels. How can refusing to get on the phone with eager customers impact your business? What steps can you take to ensure you're not missing out on potential...
Oct 23, 2024•10 min
So, my son got married. Want to hear the story? Are you easily accessible to your clients? Are you ensuring seamless communication to prevent day-of issues? In this episode, I share the story of my son's wedding and highlight crucial lessons about the importance of communication and responsiveness in the wedding business. Listen to this new 13-minute episode for insights on improving your client communication and handling unexpected challenges during events. Episode Summary: In this heartfelt ep...
Oct 16, 2024•15 min
Irene Katzias - How vendors can play nice together Are you fostering trust through effective communication in your professional relationships? Are you prioritizing helping others over personal gain when networking? In this episode, we dive into the essentials of communication, respect, and aiding fellow vendors to create lasting bonds and smooth events. We'll explore practical ways to enhance your professional networks through proactive collaboration and kindness, reflecting on real-life anecdot...
Oct 14, 2024•33 min
You can't save your way to prosperity We've all heard the phrase "cut costs to boost profits," but is that really the best way to grow your wedding business? Are you focusing too much on trimming expenses and missing out on bigger opportunities? In this episode, I delve into why investing in your business can yield far more significant returns than just cutting corners. I discuss practical ways to increase sales, enhance profitability, and make smarter investments that will propel your business ...
Oct 09, 2024•7 min
What the heck is Last Click Attribution? Have you ever wondered if you're really understanding how clients find your business? Are you giving too much credit to that final click without considering the full journey your customers take? In this episode, I dive into last click attribution, dissecting what it means and how it might be misleading your marketing strategies. Learn how to trace the entire path to get a clearer picture and potentially boost your inquiries and sales! Listen to this new 6...
Oct 02, 2024•7 min
Richie Steadman - Oh no, a customer complaint! Receiving a bad review can be disheartening, but are you reacting impulsively or taking the time to understand the full story? How do you ensure clients feel heard and valued even when they're dissatisfied? In this episode, Richie Steadman shares his first refund experience in 15 years, offering valuable lessons on managing complaints and protecting your business's reputation. We discuss how crucial communication is in avoiding misunderstandings and...
Sep 30, 2024•29 min
