Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners

JennyB | Website Designer•www.jennyb-designs.com

JennyB is a strategic website designer for service-based businesses. She specializes in helping small business owners transform their websites into 24/7 client-attracting machines.

This show will deliver actionable website tips about how to design, optimize, and convert more visitors into clients.

If you are looking for website design tips from a conversion-focused designer then you are in the right place.

This podcast will provide valuable insights for entrepreneurs, small business owners, coaches, consultants, and service providers.

If you want to learn how to leverage your website to grow your brand and your business, you are in the right place!

This show will provide answers to questions like:

*How do I make my website convert better?

*What should I include on my homepage?

*How do I get more leads from my website?

*How do I know if my website needs a redesign?

*What makes a good website navigation?

*How can I make my website work while I sleep?

*How do I attract higher-paying clients with my website?

*How can I use my website to grow my business?

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Episodes

How To Make Website Visitors Get It Right Away. (Website Audit) [Ep062]

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this website audit session we discuss ways to simplify Melissa's website to better attract and serve her target audience. With a focus on helping women with health concerns, Melissa explores how to make her offerings clear and streamlined. YOU WILL LEARN: The importance of clear messaging on a website. How to simplify navigation and services to improve user experience. Tips for creating a stre...

Mar 10, 2025•20 min

Why Simple Websites Convert Better Than Fancy Ones [Ep 061]

Let's talk about the myth that a complex website is necessary for business success. I'll explain how it's possible to thrive with a simple website and share why simplicity can often lead to an even more effective digital presence. YOU WILL LEARN: Why easy navigation is critical and how having fewer items can improve user experience. The importance of clear messaging and how it can engage your ideal audience. How a strong, singular call to action can guide visitors to take desired ...

Mar 05, 2025•17 min

Getting Clear On Your Website’s Customer Journey And Offers To Turn Visitors Into Clients [Ep 060]

Learn why pretty design isn't enough — success comes from mapping clear customer journeys and offers. Learn how to transform your website from a brochure into a conversion machine. YOU WILL LEARN: How to define your website's primary goal Creating strategic pathways for every entry point Mapping effective customer journeys Crafting clear, compelling offers Building trust through strategic content Converting visitors through intentional pathways Measuring website success 👉 For full sho...

Feb 26, 2025•19 min

Your Website Is An Employee That Works For You Around The Clock [Ep 059]

Learn why your website should be your hardest-working team member and how to transform it from a basic digital business card into a 24/7 revenue-generating powerhouse. YOU WILL LEARN: How a strategic website works while you sleep Ways to automate client communication Methods to pre-qualify leads automatically Systems for booking consultations hands-free Strategies for building trust without direct interaction Steps to free up your time through website optimization Techniques for continuous lead ...

Feb 19, 2025•11 min

Help Website Visitors Find What They Need To Say Yes (Website Audit) [Ep 058]

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session In this Website Audit Episode, Isabel shares her unique goal of using her website to educate potential clients about the services her business offers. We explore ways to refine her online presence to reduce repetitive questions and prepare clients before they reach out. YOU WILL LEARN: How to improve website layout for better clarity and user engagement. The importance of using clear, concise meta des...

Feb 17, 2025•27 min

7 Website Mistakes That Are Attracting Budget Clients (And How to Fix Them) [Ep 057]

Learn seven common website mistakes that could be sending budget-friendly signals and repelling premium clients. Learn how to transform your site from attracting bargain hunters to commanding higher rates. YOU WILL LEARN: How generic visuals and stock photos diminish perceived value Why unclear pricing strategies attract price-sensitive clients The impact of poor user experience on premium positioning How to strengthen social proof to attract higher-paying clients Ways to eliminate DIY design el...

Feb 12, 2025•26 min

You Don’t Have To Have Your Ducks In A Row Before Booking Your Web Design Project [Ep 056]

Discover why waiting for perfection is holding back your website's success. Learn why starting "unprepared" might be your best business decision this year. YOU WILL LEARN: The only requirements needed to start a website redesign How the design process creates business clarity Why waiting costs you clients and revenue What actually matters when starting your project How to move forward without perfect preparation 👉 For full show notes and resources mentioned in today's episod...

Feb 05, 2025•13 min

8 Unexpected Benefits of Working With A Website Designer [Ep 055]

Have you ever caught yourself apologizing for your website? Or not wanting to send people to it? Let's talk about how working with a website designer can completely transforms not just your online presence, but your entire business mindset and the way clients interact with you. In this episode, I'm breaking down eight unexpected ways that working with a website designer changes your business game — and trust me, most of these aren't what you'd expect. YOU WILL LEARN: How a pr...

Jan 29, 2025•15 min

Hook Website Visitors From The First Look (Website Audit) [Ep 054]

✨ Sign up for a free Website Audit Session at: https://jennyb-designs.com/website-audit-session Let's do a real website audit with Bernadette Mack, who helps nonprofits succeed. We explore how to improve a website's look, feel, and functionality to attract the right clients and make the most of online presence. YOU WILL LEARN: Why having a clear and concise homepage is important for guiding visitors. How to organize the top navigation for easy access to key sections. The benefits of in...

Jan 27, 2025•37 min

Your Website Design Project Doesn’t Have to Take Forever — Launch in Four Weeks! [Ep 053]

Let's chat about how to transform website design projects from overwhelming ordeals into streamlined, 4-week experiences. This episode breaks down how to avoid common pitfalls like endless timelines and unclear expectations, while sharing a proven process for creating strategic websites that actually launch on time. YOU WILL LEARN: The most common reasons website projects get stuck in the "design vortex" and how to prevent delays A clear breakdown of what happens in each week of a...

Jan 22, 2025•13 min

How Julie's Simple Website Changes Started Attracting Better Clients [Ep 052]

We're diving into a real-world case study of how interior designer Julie transformed her website's performance through strategic, data-driven changes. From contact page optimization to blog strategy revamps, discover how small tweaks led to significant improvements in user engagement and conversion rates. YOU WILL LEARN: How to identify and optimize your website's exit points Strategies for making your contact page more effective Tips for leveraging blog content to keep visitors e...

Jan 15, 2025•15 min

How To Use Your Website Data To Get More Clients [Ep 051]

This is part 2 of a 3 part Website Conversion Series. I'm breaking down how to actually understand what's happening on your website and turn those insights into real improvements. Stop making random changes and start making data-driven decisions that boost your conversions. YOU WILL LEARN: How to calculate your real conversion rate (and what's actually "good") Which metrics matter for your specific business goals How to spot patterns in your Google Analytics data What hi...

Jan 08, 2025•31 min

3 Essential Tools To Boost Your Website Conversions [Ep 050]

This is part 1 of a 3 part Website Conversion Series. I'm sharing the three essential (and free!) tools you need to understand what's really happening on your website. Stop guessing why visitors aren't converting and start making data-driven decisions to boost your results. YOU WILL LEARN: The 3 free tools that reveal exactly how visitors use your website How to set realistic conversion rate expectations for your industry What numbers actually matter for your business How to choos...

Jan 02, 2025•14 min

Why You Shouldn’t Use Forms On Your Website (If You Want More Website Conversions) [Ep 049]

Let's challenge the common belief that every website needs a contact form. Discover why traditional forms might be creating unnecessary barriers between you and potential clients, and learn effective alternatives that can boost your conversion rates. YOU WILL LEARN: Why traditional contact forms can kill momentum and lose leads How to implement direct scheduling for better conversion rates Tools and platforms for streamlining your booking process When forms actually make sense (and when the...

Dec 26, 2024•13 min

Boost Your Small Business Website — 13 Essential Updates for More Leads and Sales in 2025 [Ep 048]

Discover how to optimize your website for 2025 with actionable updates. Learn about emerging design trends and get a practical checklist for reviewing and refreshing your web presence to attract and retain more clients. YOU WILL LEARN: Key website statistics, including that users form opinions in 0.05 seconds and 47% won't wait longer than 2 seconds for loading 13 essential website updates to implement, including testimonial refreshes, broken link checks, and privacy policy reviews The impo...

Dec 18, 2024•26 min

A Proven Roadmap To A Revenue Generating Website In Just One Week [Ep 047]

Feeling stuck with your website? You launched it with big dreams of attracting clients, growing your business, and boosting your income, but somewhere along the way, things just haven’t clicked. Your site isn’t converting, and those ideal clients? They’re not knocking on your door. I get it—it’s frustrating, and it’s easy to lose confidence in your site. But don’t give up yet! In today’s episode, I’m sharing all the details about my Website Audit service, designed specifically to help small busi...

Dec 11, 2024•10 min

You Don’t Need to Scrap Your Website! Do These 4 Things Instead [Ep 046]

On this episode of the pod, we dive into four easy but powerful changes you can make to your current website to help it perform better without a complete redesign. From clarifying your site’s main goal to optimizing your contact page, these tips will ensure your website works hard for your business. YOU WILL LEARN: How to identify and emphasize your website's main goal. The importance of simplifying your site's navigation for better user experience. Why every page on your site should l...

Dec 04, 2024•13 min

3 Signs You Might Need A Website Audit [Ep 045]

You know that your website is the first impression your potential clients have of you.But how do you know if it's making the right impression? That's where website audits come in. Let's chat about three reasons why your website might need a website audit. By the end of the episode, you'll understand how a website audit can really uncover those hidden issues. A website audit can improve your site's performance and it can ultimately drive more business attracting more idea...

Nov 27, 2024•12 min

8 Ways To Make Your Website More Professional And Attract Higher Paying Clients [Ep 044]

We're discussing how you can elevate your website to look more professional and attract the high-paying clients you want. From branding to user experience, we cover it all. YOU WILL LEARN: How cohesive branding enhances your site's professional appeal. Why simplified navigation can significantly improve user experience. The importance of client-focused copy and high-quality imagery. How to leverage social proof to build trust and credibility. 👉 For full show notes and resources mentio...

Nov 20, 2024•18 min

3x Your Website Engagement with These Video Content Strategies from Paige Burns [Ep 043]

We are going into the power of video content for small businesses with Paige Burns from Main Page Media. Learn how incorporating video into your marketing strategy can significantly boost website engagement and lead conversion. YOU WILL LEARN: Why video is essential for small business marketing The benefits of "docustyle" interview videos How to repurpose and maximize your video content When to invest in professional video production Strategies for using video to build trust and connec...

Nov 13, 2024•27 min

3 Mistakes I’ve Made With My Website Design Business And How You Can Avoid Them [Ep 042]

I share three big mistakes I made while building my business. I'll share personal stories about trying too hard to fit a formal mold, making things more complicated than they needed to be, and thinking I had to make my business huge to be successful. YOU WILL LEARN: Why showing your real self in your business can attract the best clients. How keeping things simple makes everything run smoother. That bigger isn't always better when it comes to business success. 👉 For full show notes an...

Nov 06, 2024•16 min

Rank Higher in Google Search By Syncing Your Website With Google Business Profile [Ep 041]

Learn the secrets to boosting your website's visibility and credibility through one powerful (and free!) tool — your Google Business Profile. YOU WILL LEARN: How to fully optimize your Google Business Profile for maximum impact The crucial steps to sync your website and GBP for seamless integration Tips to leverage all the features within your Google Business Profile Strategies to weave your GBP into your overall marketing efforts Your dream clients are out there searching — it's time ...

Oct 30, 2024•14 min

Virtual Brand Shoots for a Personality Packed Business Website [Ep 040]

Let's chat virtual brand shoots with Anne Marie, an expert in capturing authentic, personality-packed visuals for entrepreneurs. Learn how this innovative approach to photography can transform your online presence and help you connect more effectively with your audience. YOU WILL LEARN: What virtual photography is and how it differs from traditional photo shoots The benefits of conducting a brand shoot in your own environment How to prepare for a virtual brand shoot Why authenticity in your...

Oct 23, 2024•21 min

5 Ways To Determine If Your Blog Is A Success [Ep 039]

Is your blog truly working for you, or are you just spinning your wheels? We explore what it means to have a successful blog and how to measure its effectiveness. YOU WILL LEARN: The importance of defining success for your blog based on your business goals. Key metrics to track, including traffic, engagement, conversion, and SEO. Tools to help you measure and analyze your blog’s performance. Practical tips for optimizing your blog to ensure it’s truly working for you. 👉 For full show notes and ...

Oct 16, 2024•25 min

11 Ways To Drive Traffic To Your Business Website To Boost Sales [Ep 038]

Find out 11 powerful strategies to drive traffic to your website and boost your sales. YOU WILL LEARN: How to leverage often-overlooked communication channels The importance of creating irresistible downloadable content Strategies for effective email marketing Creative ways to use QR codes for traffic generation The power of internal linking and guest blogging How to maximize your presence in online directories Tips for strategic advertising to drive targeted traffic 👉 For full show notes and r...

Oct 09, 2024•27 min

Why I Don't Use The "F" Word in Website Design (Funnels) [Ep 037]

Find out why I don't use the "F-word" in web design — and by that I mean "funnels." Learn why traditional sales funnels can be limiting and how we can create more effective, relationship based websites. And find out about my alternative approach such customer journey maps and relationship building that can lead to more trust with your community. YOU WILL LEARN: Why "funnels" can be limiting What you can do instead 4 practical tips for implementing a more holist...

Oct 02, 2024•16 min

Is Substack Right for Your Small Business Blog? Answer These 2 Key Questions to Decide [Ep 036]

Let's chat about Substack vs WordPress for small business blogs. I break down the key features, pros, and cons of each platform, helping you understand which one might be the best fit for your unique needs. And we'll explore real-world examples of how different businesses and content creators are using these platforms effectively. Plus I'll share two essential questions every small business owner should ask themselves before choosing a blogging platform. YOU WILL LEARN: The key fe...

Sep 25, 2024•24 min

Little Known Ways to Increase Your Visibility with Emily Aborn [Ep 035]

Are you ready for a visibility boost? In this episode, I chat with content copywriter and fellow podcast host Emily Aborn about little-known ways to increase your online presence. We go deep into dive deep into how your website can be the ultimate tool for attracting your ideal clients and showcasing your brand personality. YOU WILL LEARN: The Magic of the 3 C's Collaboration: Learn how teaming up with others can exponentially expand your reach Cohesion: Uncover the secrets to creating a co...

Sep 18, 2024•23 min

9 Things to Remove From Your Website Immediately [Ep 034]

Discover the nine things you can remove from your site to enhance user experience and engagement. YOU WILL LEARN How to simplify your navigation menu The impact of eliminating distracting elements like autoplay videos Ways these changes can boost your site's performance How to attract more ideal clients and increase revenue Listen to discover how these changes can boost your site's performance and drive more meaningful interactions with your visitors. And of course attract more ideal c...

Sep 11, 2024•28 min

Prepare Your Website for Fall with These 7 Essential Updates [Ep 033]

Learn 7 essential updates to help you prepare your website for a successful fall season. We'll chat about the importance of reviewing your summer website performance, updating your content for fall, and performing a visual refresh to create a cohesive brand experience. YOU WILL LEARN: How to assess your website's summer performance and identify areas for improvement Strategies for streamlining your website navigation and creating a seamless user experience Tips for crafting compelling ...

Sep 04, 2024•18 min