Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners - podcast cover

Website Design Made Simple: Website Tips, Optimization and Conversion tips plus Web Design for Small Business Owners

JennyB | Website Designerwww.jennyb-designs.com

JennyB is a strategic website designer for service-based businesses. She specializes in helping small business owners transform their websites into 24/7 client-attracting machines.


This show will deliver actionable website tips about how to design, optimize, and convert more visitors into clients.


If you are looking for website design tips from a conversion-focused designer then you are in the right place.


This podcast will provide valuable insights for entrepreneurs, small business owners, coaches, consultants, and service providers.


If you want to learn how to leverage your website to grow your brand and your business, you are in the right place!


This show will provide answers to questions like: 

*How do I make my website convert better? 

*What should I include on my homepage? 

*How do I get more leads from my website? 

*How do I know if my website needs a redesign? 

*What makes a good website navigation? 

*How can I make my website work while I sleep? 

*How do I attract higher-paying clients with my website? 

*How can I use my website to grow my business?

Episodes

Boost Your Business With An FAQ (Frequently Asked Questions) Page [Ep 032]

Are you tired of losing potential customers because they can't find the answers they need on your website? I'll share the secrets to creating an effective FAQ page that will not only keep your visitors engaged but also boost your business's online presence. YOU WILL LEARN: Why having an FAQ page is crucial for your website How to identify the right questions to include on your FAQ page Tips for writing clear, concise, and informative answers Strategies for organizing and designing...

Aug 28, 202423 min

How To Choose a Website Designer You Love (REPLAY!) [Ep 031]

Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARN: How to know if you vibe with their design aesthetic Ways to align with their personality and values The importance of strategic questioning Why clear processes are non-negotiable Learn how this perfect match can ease your stress and turn your dream website into reality. 👉 For full show notes and resources mentioned i...

Aug 21, 202415 min

How To Know If You’re Ready For A New Website (REPLAY!) [Ep 030]

How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update. YOU WILL LEARN: Six key indicators that your website may need a revamp How to assess if your site is effectively driving sales and conversions The importance of consistent branding across all platform The impact of custom design on your business growth and client attraction Quick and easy tips for ...

Aug 14, 202421 min

3 Best Practices for High Converting Website Design (REPLAY) [Ep. 029]

We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients. YOU WILL LEARN: Three powerful strategies to boost your website's conversion rate How to effectively track and understand your website's analytics The impact of clean, simple design on visitor engagement and conversions Practical tips for implementing high-converting web design principles This episode is packed with actionable ad...

Aug 07, 202417 min

Find Out The Secret Behind Your Website's Eye-Catching Design [Ep 028]

Have you ever wondered where website designers get their inspiration and how they craft those beautiful online homes? I share my design process and the 3 key elements that all play a role in creating the designs I design. YOU WILL LEARN: The critical role of branding in website design How to prioritize copy and its importance to the design The impact of imagery in creating a visual narrative The importance of strategic thinking in website design How to maintain consistency throughout your websit...

Jul 31, 202419 min

How To Communicate with Your Web Designer — My Top Tips for Success [Ep 027]

Have you ever struggled to get your vision across to your web designer? Poor communication is one of the most common pitfalls in web design projects, leading to wasted effort, frustration, and even project failure. In this episode, I share tips and strategies to help you master the art of effective client communication and ensure your web design projects (or any other project) are a success. We'll discuss the importance of clear communication, common mistakes to avoid, and practical tips fo...

Jul 24, 202421 min

7 Ways Your Website Can Make (Or Save) You Money! [Ep 026]

Let's explore 7 powerful strategies to transform your website into a revenue-generating and cost-saving tool for your business. Discover how to maximize your online presence and boost your bottom line through smart website integrations and features. YOU WILL LEARN: How to streamline your booking process with appointment schedulers The benefits of implementing online payment systems Techniques for leveraging your website in employee recruitment Strategies for effective email marketing throug...

Jul 17, 202418 min

All Marketing Paths Lead To Your Website With Kristi Mitchell [Ep 025]

Let's chat about strategic marketing with expert Kristi Mitchell. Learn why having an overarching strategy is essential for marketing success and how your website plays a central role in each stage of the marketing funnel. Discover Kristi's 4-step framework and how to leverage your website effectively at each stage. YOU WILL LEARN: The 4 stages of Kristi's marketing funnel framework: Attract, Convert, Nurture, and Close How to optimize your website for search to attract qualified ...

Jul 10, 202422 min

How I'm Using Zapier In My Small Business To Save 50% More Time [Ep 024]

Let's chat about the world of automation and how I'm using Zapier to streamline my small business operations. Here are 3 things you will learn from this episode: Zapier automates repetitive tasks by connecting different apps and services, saving you time and effort. How I use Zapier to streamline processes like forwarding emails, getting payment notifications, and adding event registrants to my email list. How Zapier helps you focus on more important aspects of your work by automating ...

Jul 03, 202423 min

Are You Making These 11 Common Website Mistakes? [Ep 023]

When it comes to your small biz website, there's a lot more under the hood than just the visible design and content. In this episode, I'm going to peek under the hood and look at 11 technical pitfalls and mistakes businesses make with the back-end of their websites. You'll learn how to prevent these 11 mistakes and what to do instead. Tune in to find out. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes 🎙️EPISODE MENTION...

Jun 26, 202423 min

Transform Your Failed Web Design Project into a Success Story [Ep 022]

Has your website redesign project turned into a nightmare? Maybe you poured tons of time, money and effort into it, only to end up with an underwhelming site that doesn't reflect your brand or business goals. If you've found yourself disappointed, confused, and embarrassed by the final product, this episode is for you. We'll dive into the common pitfalls that derail website projects from the start and provide practical advice for reviving an unsatisfactory redesign. You'll le...

Jun 19, 202423 min

Why Social Media is an Extension of Your Website with Taylor Kloss Pittsinger [Ep 021]

I chat with Taylor Kloss Pittsinger, owner of Creative TK Marketing, to discuss the important relationship between your website and social media presence. Taylor shares why your social feeds should be an extension and reflection of your website's branding. She offers practical tips to ensure your online presence is cohesive, from optimizing your Instagram bio to selecting visuals that align with your brand aesthetic. And you'll learn a simple one-minute trick to elevate your social med...

Jun 12, 202424 min

Get Your Website Summer-Ready with These Essential Tips [Ep 020]

Your website should be an automated lead generation machine, allowing you to truly unplug and enjoy your summer without constant worry. YOU WILL LEARN: The top tips for getting your website "beach ready" so it keeps working hard behind the scenes while you take a break. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes Ready to create your money making website? Book your complimentary call and let’s chat about how I can best su...

Jun 05, 202419 min

Is Your Website Stuck in the Past? Uncover If It's Worth Saving or Starting Fresh [Ep 019]

Ever find yourself feeling embarrassed to share your website with others? Or maybe your Instagram presence looks drastically different from your outdated website? In this episode, I'm diving into the telltale signs that it's time for a website revamp. YOU WILL LEARN The 3 key components to evaluate to help you decide if your site needs a full makeover or just a little touch-up. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes ...

May 29, 202413 min

How to Nurture Website Visitors Through Email Marketing With Bev Feldman [Ep 018]

Join me and email expert Bev Feldman of Your Personal Tech Fairy as she reveals clever ways to turn website visitors into email subscribers. YOU'LL LEARN: An amazing hack to see exactly where people are signing up on your website - whether it's from your homepage, blog posts, or even the footer. Tips on using personalization to keep subscribers engaged, avoiding common tagging mistakes, and positioning your emails so they provide value (not just a newsletter!). Whether you're new ...

May 22, 202436 min

Service Pages That Sell: Five Things You Need To Have To Convert Website Visitors [Ep 017]

You've poured your heart and soul into your services, but is your website actually selling them effectively? If your service pages are falling flat, this episode is a must-listen. YOU WILL LEARN: The 5 critical elements every high-converting service page needs to captivate visitors and turn them into paying clients. Knowing exactly what separates a boring online brochure from service offerings that practically sell themselves. Tune in for the five things you need on a services page that sel...

May 15, 202420 min

How To Create an About Page That Attracts Your Ideal Clients [Ep 016]

In this podcast episode, I'm diving into something super important for your website: the about page. You might not realize it, but this page is typically one of the most visited pages on a website. YOU WILL LEARN: Why it's so essential and share tips on how to make yours shine. How to make your about page a magnet to attract ideal clients. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes 🎙️EPISODE MENTIONS AND LINKS Liz Wilco...

May 08, 202411 min

The Six Secrets to a Money Making Homepage [Ep 015]

Your website's homepage is more than just a digital business card —it's a dynamic tool designed to drive your business's growth. I share six transformative secrets that can turn your homepage into a powerful, efficient lead conversion engine. YOU WILL LEARN: The importance of perfecting your homepage's hero section to prevent visitor confusion. Strategies to limit your navigation menu to enhance user experience. Techniques to improve lead conversion through strategic design c...

May 01, 202422 min

3 Must-Knows Before Building A New Website For Your Business [Ep 014]

Creating a website that wows your ideal clients doesn’t have to be overwhelming. YOU WILL LEARN: The only 3 things you need to know before starting your website project. What you DON’T need to worry about when hiring a designer. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you. -------------— CONNECT AND WORK WITH JENN...

Apr 24, 202417 min

How To Get Google To Love Your Business (And Send You Loads Of Traffic) With Claire Ransom [Ep 013]

Want to get Google sending tons of FREE traffic your way? Join me and my guest Claire Ransom, founder of Aloha Life Digital, a Boston-based boutique SEO agency. We dive into easy, actionable strategies for making Google fall head over heels for your business. YOU WILL LEARN: Claire's proven tips and secrets for ranking higher on search, driving qualified traffic, and ultimately, boosting sales. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.co...

Apr 17, 202440 min

3 Reasons Why Your Website Isn’t Making Money [Ep 012]

Is your website falling short when it comes to making money? YOU WILL LEARN: The top 3 reasons your site isn’t producing profits and what to do about it. 👉 For full show notes and resources mentioned in today's episode, head to jennyb-designs.com/pod-notes Ready to create your money making website? Book your complimentary call and let’s chat about how I can best support you. -------------— CONNECT AND WORK WITH JENNY 📓 Get my "Conversion Corner" Newsletter — One weekly email, pu...

Apr 10, 202416 minEp. 12

Discover Your Website Personality Type To Attract Higher Paying Clients [Ep 011]

We dive into the fascinating world of website personalities. Discover the four distinct types and learn how to align your website’s personality with your ideal clients' preferences to attract more business. This fun and practical discussion will not only help you understand the strategic importance of your website's vibe but also guide you in tailoring it to attract higher-paying clients. YOU WILL LEARN: The four different website personality types. Strategies to channel your website’s...

Apr 03, 202422 minEp. 11

The Secret Weapon Of Successful Websites — A Personality [Ep 010]

Let's dive into the intriguing concept of infusing your personality into your website. Discover how personal touches can transform your site into a vibrant, relatable space that resonates with your ideal customers and supercharges your business. This episode sets the stage for a two-part series, where we'll explore how showcasing your unique personality can create a more engaging and effective online presence. YOU WILL LEARN: The importance of bringing out your personality on your webs...

Mar 27, 202415 minEp. 10

New Offer? Do This On Your Website To Make More Money [Ep 009]

I explore the challenge of effectively presenting a new offer on your website. If you've ever struggled with how to display your unique products or services in a way that captures your ideal clients' attention, this episode is for you. I'll share essential tips and strategies to showcase your offerings prominently, ensuring they not only attract attention but also drive conversions. YOU WILL LEARN: Best practices for presenting new offers on your website. Techniques to capture and...

Mar 20, 202415 minEp. 9

How To Spring Clean Your Website So You Get More Clients [Ep 008]

I share the essentials of website spring cleaning, providing you with all the tips you need to rejuvenate your website. As we usher in a new season, it's the perfect time to declutter, refresh, and optimize your online space to attract modern clients and boost your business. I'll guide you through a thorough cleanup process and even share a handy checklist to make the task effortless. YOU WILL LEARN: Strategies to declutter and refresh your website for the new season. Tips for maintain...

Mar 06, 202422 minEp. 8

How To Choose a Website Designer You Love [Ep 007]

Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. YOU WILL LEARN How to know if you vibe with their design aesthetic Ways to align with their personality and values The importance of strategic questioning Why clear processes are non-negotiable Learn how this perfect match can ease your stress and turn your dream website into reality. 👉 For full show notes and resources mentioned in...

Feb 21, 202414 minEp. 7

Fall Back in Love with Your Website: BTS of a Client Website Design Project [Ep 006]

I take you behind the scenes of a recent client website redesign project. Discover the top strategies I used to transform the site into a more attractive and profitable online presence. YOU WILL LEARN: Key approaches to make your website more appealing and client-friendly. Strategies to boost your website's profitability and effectiveness. Practical tips to enhance the aesthetic and functional aspects of your site. Insights into the redesign process to help you fall back in love with your o...

Feb 14, 202415 minEp. 6

What I’m Loving —The Apps And Tools I Use In My Web Design Business [Ep 005]

Let's discuss the essential apps and tools that are the backbone of my web design business. From project management to automation, these tools not only streamline my workflow but also boost my productivity, allowing me to focus more on what I love doing. YOU WILL LEARN: How Notion can revolutionize your project management and organization. The benefits of using a client management tool for automation The power of combining Airtable with Zapier for seamless data integration and task automati...

Feb 07, 202418 minEp. 5

3 Best Practices for High Converting Website Design [Ep 004]

We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients. YOU WILL LEARN: Three powerful strategies to boost your website's conversion rate How to effectively track and understand your website's analytics The impact of clean, simple design on visitor engagement and conversions Practical tips for implementing high-converting web design principles This episode is packed with actionable ad...

Jan 24, 202417 minEp. 4

How To Know If You’re Ready For A New Website [Ep 003]

How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update. YOU WILL LEARN: Six key indicators that your website may need a revamp How to assess if your site is effectively driving sales and conversions The importance of consistent branding across all platform The impact of custom design on your business growth and client attraction Quick and easy tips for ...

Jan 10, 202420 minEp. 3