In this episode, inspired by the book "Great CEOs are Lazy" by Jim Schleckser, we explore the five kinds of recurring revenue and how they can transform your business. Discover the power of repeat business, basic recurring income, contracted recurring relationships, sequential and recurring services, and networked recurring revenue. I'll share practical tips for implementing these revenue streams into your web design business, whether you're just starting out or looking to expand your offerings....
Oct 26, 2023•14 min•Ep. 56
In this episode, I discuss website ownership, one of the most important issues in the area of subscription web design. Does ownership even matter, and when do customers actually own their websites? I go into the rapidly changing field of AI platforms and solutions that streamline website administration while also posing questions regarding client control. We examine the various client needs and discuss situations where having a website is essential, especially for large firms.
Oct 19, 2023•13 min•Ep. 57
In this episode of the Subscription Web Design podcast, we delve into the world of adding recurring marketing services to your business. This is a great opportunity to serve your clients at a higher level, meet their specific needs, and increase wallet share. We talk about what services to offer, how to communicate them to clients, price strategy, and more!
Oct 12, 2023•16 min•Ep. 55
In this episode, I examine the idea of existential flexibility in the field of web design. I go over the opportunities and difficulties presented by outside forces like AI and page builders, as well as how web designers may change to remain relevant. I delve into Simon Sinek's concept of existential flexibility, stressing how critical it is to transition from a technical competency perspective to an outcomes-based thinking approach. I provide practical examples and advice on how web designers ma...
Oct 05, 2023•16 min•Ep. 54
Description: Have you ever wondered how you could start getting the help you need in your web design business and do so without hiring a huge team or even managing people? In this episode, we're talking with Christian - a "unicorn" expert in design, development, AND business about what you need to consider when scaling, who you should hire first, the benefits to scaling, and so SO much more.
Sep 29, 2023•1 hr 17 min•Ep. 53
In this episode, I discuss what to do if clients want to stop paying for ongoing website services. Ultimately, clear contracts, open communication, and providing continual value helps prevent these kinds of issues. Also, they just don't happen that often :) So relax, enjoy this episode, and I think it will allay your fears about clients failing to pay for their website. https://share.transistor.fm/s/de161a22
Sep 21, 2023•8 min•Ep. 52
I recently read a fantastic post about different web design models. In this podcast, I want to bust some myths and give some perspective around which business model is right for YOU.
Sep 14, 2023•11 min•Ep. 51
Check out the interview https://subscriptionwebdesign.com/PWD
Sep 07, 2023•1 min•Ep. 50
We've all been there. No client work in the pipeline (or you're waiting on them for something), and scrolling Facebook and watching YouTube are like the sirens of Greek Mythology, luring you in with their beautiful promise of hours on end of entertainment (even though you know it won't end well). How can you use this time to be more PRODUCTIVE in your web design business?
Aug 31, 2023•9 min•Ep. 49
What's the most important role in your business? You might think it's web design, marketing, or something like that. But what if it wasn't? In fact, what if YOU get to decide what it is, so you separate yourself from the competition and deliver an amazing result every time?
Aug 24, 2023•11 min•Ep. 48
In this episode of the Subscription Web Design Podcast, we're diving into my unique 18-month lease-to-own web design model. I'll share an in-depth piece from a training I did, which you can find more about on subscriptionwebdesign.com/five. Plus, I have two more valuable resources for you, including a blog post detailing the nitty-gritty of what's involved in this model. Whether you're looking for the timelines, expectations, or the individual elements of a managed website, it's all here for you...
Aug 17, 2023•9 min•Ep. 47
If you've been in business for any period of time, you've probably fallen victim to the trap of comparing yourself to other people. This is a deadly trap that can and will shut your business down if you're not careful. Here are some things to think about.
Aug 10, 2023•15 min•Ep. 46
In this episode of the podcast, I discuss why one of the biggest myths in subscription web design is the idea that it's for cheap websites only. The fact is I felt my entire business by building Wes Parker, custom websites, many of which are extremely advanced. Listen in as this myth is debunked, and I share why subscription web design is powerful even when you're building custom websites.
Aug 03, 2023•10 min•Ep. 45
On today's episode I'll be discussing the power of using a flywheel framework for marketing and business growth. A flywheel is a continuous process where each phase naturally feeds into the next, building momentum over time. I'll explain how I discovered the flywheel concept from Jim Collins' book "Good to Great". I'll discuss my research into applying a marketing lens to the flywheel approach, by dividing it into components like process, vehicles, phases, and improvement opportunities. Modeling...
Jul 28, 2023•30 min•Ep. 44
In this episode, I discuss how I successfully transitioned from project-based web design to a sustainable subscription model. I share these tips from my own experience in the hopes they provide practical strategies you can implement to build a subscription-based business and income over time. If you want to transition away from project work and towards subscriptions, this approach could help you get started.
Jul 20, 2023•21 min•Ep. 43
In this episode, I discuss add-on services web designers can offer clients to provide more value and increase revenue. I cover how focusing just on technical skills is not enough and clients need marketing tools to see business results and provide a list of 7 add-on services like email lead boosters, SEO boosting, review management, conversion optimization, marketing strategy sessions, and copywriting. I recommend starting with the few services that address your clients' biggest needs and workin...
Jul 13, 2023•17 min•Ep. 42
In this episode, I discuss the fifth and final of the five M's - the method - for running your subscription web design business sustainably long term. Key insights I share include creating systems early even as a solopreneur to cover yourself in case of illness or emergency, running the numbers to stay profitable by setting limits on project scope and being profitable within three months, and planning for weird situations like e-commerce, one-off work, and white label to show up with honesty and...
Jul 06, 2023•11 min•Ep. 41
In this episode of the Subscription Web Design podcast, we discuss the critical role marketing and sales play in subscription web design services. We cover 4 key topics: 1. Nicheing down versus staying general. The most important question to ask is "who is your who?" - Define your target customer personality and demographic to make marketing and sales much easier. 2. The sales pitch: Honesty, confidence and partnership are the 3 pillars of any successful sales pitch. Be honest about what you kno...
Jun 29, 2023•10 min•Ep. 40
In this episode, I discuss the importance of managing your finances well when running a subscription web design business. I cover three main points: 1. Budgeting - I recommend using the YNAB method and Profit First book as frameworks to help you create a budget and get your expenses under control. Without money coming in and proper financial management, your business will not survive. 2. Building a financial runway - If you currently have a full-time job, I recommend using it to build up recurri...
Jun 22, 2023•13 min•Ep. 39
In this episode, we continue our series on the five models of subscription web design. We dive into the model, which comes after establishing the right mindset. The model you choose depends on your business and financial situation. The first model is a “lease to own” model where customers pay a monthly fee for 18 months, after which they own their custom website. The second is a “lease with buyout option” where customers pay monthly for 12 months and then either continue paying monthly, buy the ...
Jun 15, 2023•16 min•Ep. 38
In this episode, I'm launching a new series focused on "The Five M's" for success in subscription web design: Mindset, Model, Money, Marketing, and Method. Today, we're diving into Mindset. Understanding why we use the subscription model is crucial. I believe that the 'why' always shapes our actions - a concept I learned from entrepreneur Myron Golden. In our case, the 'why' is the steady cash flow that subscription web design brings. We must approach client relationships with an Assumption of C...
Jun 08, 2023•16 min•Ep. 37
In this episode of Subscription Web Design, we delve into Alex Hormozi's business philosophy of selling services that people continually buy. We discuss the potential profitability of subscription web design versus traditional one-time contracts. Drawing parallels between different business models, we explore how acquiring customers on a recurring basis can exponentially increase revenue.
Jun 01, 2023•9 min•Ep. 36
Tune into the latest episode of the Subscription Web Design Podcast as we debunk myths around subscription services and delve into the real meaning of "subscription" in web design. From understanding the "Assumption of Continuity" to discussing the intriguing "Lease to Own" model, we unravel fascinating insights. Remember, subscription doesn't mean unlimited. Discover why in this engaging episode!
May 25, 2023•10 min•Ep. 35
In this episode of the Subscription Web Design podcast, we tackle a burning question from Amir, one of our audience members, on how to price web design services competitively in a niche market. Pricing services can be a complex issue, especially when balancing the need to stay affordable for smaller clients while not undercutting fellow web designers. We delve into strategies such as leveraging fulfillment partners to handle larger clients, identifying the specific areas where you might need sup...
May 19, 2023•19 min•Ep. 34
In this episode of the Subscription Web Design podcast, I discuss the transformative potential of fulfillment partners for scaling your web design business. I explain how this model allows you to offer services that you might not have the expertise or desire to handle yourself, while also avoiding the need to hire employees, freelancers, or contractors. Fulfillment partners are teams or companies you partner with to provide these services on your behalf, interfacing directly with your clients if...
May 11, 2023•21 min•Ep. 33
In this episode, I share a brand new model I've been thinking about and make a critical announcement about the future of Subscription Web Design. Don't miss it!!!
May 05, 2023•27 min•Ep. 32
In this episode, explore the power of the Effective Hourly Rate (EHR) and how it can make a significant impact on your web design business. Learn about the concept of EHR from James Schramko's book, Work Less, Make More, and discover ways to increase your EHR and make better business decisions. Find out how calculating your EHR can help you determine when to scale, whether to increase prices, or become more efficient, and how it can ultimately lead to spending more time on business development a...
Apr 27, 2023•9 min•Ep. 31
In this episode of the Subscription Web Design Podcast, we explore ways to differentiate your web design business amidst the gig economy and the rise of AI. We discuss the importance of finding your niche, how the subscription model itself can be a differentiator, and the power of unique languaging and crafting a unique selling proposition. We also touch on how AI tools, like ChatGPT, can help you fast-track your success and provide valuable insights to grow your business in various areas. If yo...
Apr 20, 2023•11 min•Ep. 30
Welcome to another episode of the Subscription Web Design Podcast! In this episode, we dive into a common question about web hosting and its nuances. Join us as we explore the basics of hosting, its integration into subscription web design plans, and some recommendations for hosting companies. Don't miss out on these valuable insights!
Apr 13, 2023•13 min•Ep. 29
In this episode of the Subscription Web Design podcast, we explore the importance of being a problem solver in the business world, particularly for entrepreneurs. We discuss how to diagnose problems in your web design business and tackle them effectively, using my own experiences and insights from other successful entrepreneurs. We also talk about the benefits of having a mentor or being part of a group that can help you navigate the challenges of running a business. I dive into the importance o...
Apr 06, 2023•14 min•Ep. 28
