When I had them on the call , I said there's works of art and then there's machines that produce results , and works of art are fantastic , but that is untested and unproven and I don't want to use your money to test a new idea .
Instead , I'd rather give you what I know works so you can get clients , and you can get so many clients that you have enough money where you can build your works of art . But what you want , if you're an entrepreneur , is you want a proven system that's going to get you the results that you're after .
Welcome to the Web Design Business Podcast , with your host , josh Hall , helping you build a Web Design Business that gives you freedom and a lifestyle you love . Hey friends , it's so good to have you here for another episode of the Web Design Business Podcast , a very important episode for this podcast .
I think I will be bookmarking this and referring back to it often , moving forward , because we're going to dive into how to create a productized Web Design offer and for this topic , I don't know .
I know a lot of Web Designers who do subscription Web Design and have some sort of productized offer , but I can honestly say I don't know of anyone who has a more productized and systematized Web Design offer than my guest , my good friend and , in a lot of ways , my business coach and colleague , jason Grasia .
Jason is the founder of Swift Sites , which is literally a productized service that builds websites for online coaches , so it's very niche specific , but , as you'll find out in this episode , he literally does a sales call on , boards a client and that's it . That is his entire involvement . He has a productized Web Design system . That is remarkable .
So what we're doing in this episode is I invited him on to see if he would be willing to share with you this productized system , which is a seven figure business , like in the millions of dollars of revenue that he's generated with this incredible business at Swift Sites , which you can find at SwiftSitescom . The spelling on that is S-W-Y-F-T Sites , s-i-t-e-scom .
That will be linked at the show notes for this episode which you'll find at joshallco 312 .
But , man , friends , I reference this site a lot in a lot of my courses and tutorials and other resources about a really good site that has very clear messaging and copy for niches and it's even I mean you don't see this on the front end of the site but my gosh , this system . I just I'm so excited for you because it's , it's remarkable .
So , without further ado , here is Jason , who's going to open up and pull the curtain back on his seven figure productized Web Design business , swift Sites , to help you with productizing your service . Even look , if you don't want a service that's like this , productized , I highly recommend you do productized parts of your business .
You can keep some things custom , but if you're going to scale in any way , like right now where I just recently released my scaling course you need to productize as much as you can , automate and delegate what you can to free yourself up to do the work that you want to do in your business and productizing it is the way to go .
So , all right , let me get out of the way and bring on Jason to pull back the curtain on his seven figure productized Web Design business .
Here we go , jason welcome back onto the podcast round three , right I think so .
Yeah , this is round three .
I was just saying before we have record it's kind of cool to see you in Riverside , which is where we're recording .
Usually we're zooming because , for those who don't know , jason , you are one of my closest colleagues . I consider you a business coach , a colleague , a friend , all the above . I've still appreciated your mentorship and guidance through my journey , and one of the many things I love about what you do and what you've done is your Swiss sites , swiss sitescom .
You have created a like the . It's almost the model of a productized Web Design service . I refer to your site all the time . So if you're down for it , I'd love to just kind of unpack how you did it in this chat . You got it . I am so down . Yeah , like the little hook .
I started doing websites like everybody else , that I made $26,000 . I eventually got to the Swiss sites model and in 24 months I made a million dollars . So that and it's all the model . So yeah that I am happy to unpack that because it changed everything , changed my life , changed my business , changed the game for me . Yeah , I mean , I saw it too .
I saw you going from the website . I saw you going from the website .
Yeah , I mean , I saw it too . I saw you going from recording in your basement to recording calls in your yacht . No yacht , but you did I mean you really ? I have seen you just literally blow this business up . Now you're a quiet guy outward facing on social media and stuff .
But to see what you've done and see even just the way you've been able to have other passion projects come to life I will talk about , like you've really freed yourself up to be the entrepreneur you want to be , which I think is a side benefit to the productizing and niching down is you can really . What do you think about that ?
Like , just to have the freedom to do other things has to be pretty freaking awesome .
I spent . So , yeah , I could not agree with you more , because when I used to do web design projects , they would take like they'd consume me . I would , that's . All I would do is deal with the project at hand .
Client issues , scope creep all the like , all the drama of building websites that's all I did all day , every day , and I could take on a handful of clients every three months . With the way that I've done it now , I spend an hour total per entire project and that's on the sales call . So I do a sales call .
If they're in , I close and I do not see that person again until they're happily launched with their own website ready to go . And instead of three clients every few months , I can take on 40 clients a month .
Now that is where we're at today , but take us back to the beginning . I think it's probably we all know why you would want to productize and niche and have a system in place for web design . But what did that ? How did that start for you , jason ? Like , first of all , how did you know what industry you wanted to niche ?
Into Because I imagine you were a generalist , just like all of us are as web designers , often when we're starting , how did you know coaching clients were your clients ?
Yeah , so I'll do a quick little go back in time a bit to 2001 . So I grew up in a family of entrepreneurs . My dad was a business consultant . I mean I remember sitting at Big Boys , which is a hamburger chain in Milwaukee , and we have that too .
We call it fresh is like , fresh is big boys .
Yeah , and we'd be going through stocks like he'd be showing me . I was probably eight years old then we'd be going through looking at the newspaper , at stocks , and then we would be talking about way back . Then he even was talking about lead magnets and his business was called Give to Get the idea of giving away something for you .
So like way back when I was little I was already in like that's all we talked about . Everybody . Parents divorced when I was young but I went with my dad every week and it was like going to see like a business consultant every week , which I loved because that's that's what we talked about every week for years .
So come college , I went to school for marketing and then when I graduated , everyone on my dad's side kind of my dad , my stepmom , my two brothers they all had websites , all in their own areas . My one brother , scott , he launched a throwing knife because he was into knives , so throwzinicom was his . So he sold knives through the mail .
I don't know if you can do that today , because man , he sold some crazy things . Axes and spears , yeah , and he'd always say if someone broke into his house they probably turned right around and leave because they would just see weapons everywhere .
My other brother , chad , he was into acting , so he had acting tipscom , my stepmom getorganizednowcom and my dad at Give to Get marketingcom . So it was like I had to start a website . It was like family business and I always since I was younger , I read Tony Robbins , zig Ziglar , like when I was little Dale Carnegie .
I loved motivation , like the idea that you could read something or hear something that would change something in your mind to help you accomplish more than you did before . I loved that idea and so I wanted to be that person . So I launched motivation one , two , three and that was my little website .
I was just gonna put out little tips and tricks about getting motivated . That website did really well . It was like the perfect timing in 2001 because we got to be the number one motivation website on Google relatively quickly now . Back then it was all about Page links , like for having people follow you .
So I every day for hours would reach out to every website I knew and ask if they would link to me . So I got hundreds and hundreds and hundreds of people to link to motivation one , two , three , and then we just climbed up until number one for ten years . So I that's how I got into personal development .
So that's kind of a little bit of how the coaching came into it , because that's the world I lived in . Now , 2001 , coaching was very different . Back then it would be orders , didn't know anything , but that's how that started . So I wrote books , I did courses , I did consulting , all around motivation , and did that for a long time , did really well .
The company made a million dollars and then , as you know , diagnosed the cancer and that was kind of like a reset . So when that happened , I kind of walked away from motivation one , two , three . I just , as you could imagine , everything was just kind of flipped upside down , um , and as I walked away , I just didn't have it in me to do that .
At that moment , money started to disappear , because when you don't work , apparently you don't make money and the bills did not stop . So those , those , those bills wiped us out like it was everything we had . I wasn't working and we had all the medical bills for my cancer .
And then I got an email One day , randomly in November 2016 , from a man named Bill Simmons from South Carolina and he asked me If I designed websites now at that point never for anyone else , it was always me like I loved websites . I , back in HTML days , I would just hand code like simple little websites , but never for someone else .
I just that was my thing . But in that situation , no money , work we had . We were thinking about having to sell our house . I said what any dad would say because I had a little baby . I said , of course I designed websites . Like , yes , I do that all day , every day . And it turns out he was a coach .
And so that is when I really sunk my teeth into okay , if this is my chance , kind of a second chance , a comeback , I want to knock it out of the park . So I dove deep into coaching websites Like what does a coach really need ? Not a basic website , not just a brochure , but what are they ?
What are the mechanics of what a coach needs to do , the things they want ? And so I dove in deep . I studied other people's websites , I studied coaches , I studied anything I get my hands on as far as how to make this machine for Bill Simmons so that it worked and Bill would turn into anymore .
So I , I learned about , you know , discovery calls and calendars and follow-up sequences , all for a coach . And I built it , handed it over and he loved it .
I , I mission accomplished , and so Bill turned into Nancy , and Nancy turned into Marcy , and Marcy turned into ten more , and then I just got better and better and 20 more , 30 more , 40 more , and it started to catch on because I became known as the guy who could build you a coaching website and so that is pre productize .
So that's kind of how that started . Where Bill came into my world , I did the best I could for him . I did good enough that it spread , and then people started to get to know Savvy Hippo , which is what it was called originally , savvy Hippo . That's the place to go if you're a coach and you want a website Did did you have what's side know ?
we have to do a follow-up episode on your story as a whole because your cancer story , what you're , you and your family went through , is just incredible . You were in a mastermind with Shannon matter and our good friend , and , and you were on her podcast recently and you opened up about that , so I have to make that a follow-up episode .
Incredible man , but at that time you're you're at this point in life where I mean , yeah , you're like literally about to sell your house , completely wiped with medical bills and stuff . Like , did you have Savvy Hippo as a brand name in mind at that point or were you just operating like Jason ?
You know , yeah , when I started I didn't have anything . Yeah , okay , and I like it wasn't . As you can imagine , I'm sure , after motivation one to three , I wasn't like . Next day Bill Simmons wrote , right , it was kind of I just toyed around with some ideas . So motivation one , two , three ended and I I just thought what can I do ?
I have experience , maybe I could help people start an online business in motivation , things like that , where I was just kind of Toying around . But after a few months that's what Bill wrote and I didn't have . There was nothing . So , yeah , it was just how Did ?
he find out about you ? Was it through motivation ? One , two , three , it was true .
Yeah , so he was on one of my sites , okay , and then reached out saying , in effect , I love what you did for yourself . Do you do that for other people ? Yeah , wonderful .
So you , you got your like client avatar , client one . Which is not always the case . Now , were you doing generalists like ? Were you working for chiropractors and massage therapists or Hair dressers or whatever ? At that point are you pretty much all on the coaching all .
And on coaching , yep , yeah , because At the time that was when it started to Explode . I mean , today , everyone , everyone's a coach . But back then it was just starting to grow and so I thought I've got 15 years experience in personal development , I Don't want to do e-com , so I didn't want .
I didn't want to kind of live in that world of oh , you're a coach with a book or a course . What I really love the idea was I Could manufacture this perfect little machine that could help a new coach get results fast , which is often through one-on-one coaching , and so we didn't have to wait for a book to be written or a course to be created .
It's just someone could show up and say I'm , I'm brand new and I could build the website that worked for them . So Pretty early on I was like , okay , coaches , that's a market that's growing . I know it . I have a background in personal development . I could go all in on this .
Yeah , even your approach that you said when you met Bill initially , it was like , instead of just saying I'll build you a pretty website and we'll get it out the door as quickly as possible , you were very intentional about the results for him , which is what I came to like .
You know , it took me like 10 years to think about Making a nice website that looks cool and functions well and and all that . It's more about , okay , the client themselves . What's their goal ? How can I make a yeah , a full machine for them to help grow their business ?
So , and again , you , you've been an entrepreneur , so it probably isn't a shock that you know you . You came into this right thing with the idea of , of a results-based Service .
Essentially , right , I know that's why I was gonna say I think that is why a lot of Designers struggle , because they look at it as art only , and I look at it as it's a machine that should deliver results , because you're totally right , one of my and this is one of my kind of USPs in the market , might my unique Kind of placement is I came in backwards
most people who do websites . They love the idea of design and creation and art and their artists in a way , whereas I was businessman first who just so happened to do websites , and so I just gave it a different twist , which is this is a machine that can punch out a result .
Yeah , you're a business . Set it apart . You're a business strategist who does websites and not a web designer who can do a little business strategy .
You got it . You got it . That set me apart because when I , you could get on the the phone with ten other designers and they would talk design . They would talk your branding and brand boards and they would talk color theory and font choices .
And what I was talking was bottom line , getting clients building your business , and we're gonna do it with a website and that is night and day . So I just lived in a different world than everyone else , so it was easy for me to get those clients .
And what year was this when savvy hippo really took off ? Where you started doing 2016 ?
So 2016 is when ? Yep , but we're still . We're pre productize . So this is just savvy hippo , but I'm building , just me , building websites and honestly .
I feel like for anyone who feels like they've missed the boat on Productizing that's not the case like you it's this is this is the perfect time , as any of this conversation is going to be coming out early 24 here and Q1 it's the perfect time to think about productizing what you offer because for you I imagine you get fee , like you get common themes .
I'm sure you're getting the same questions over and over Coaches , even if they're coaching different industries , they probably have a lot of recurring challenges and struggles how , what planted the seed for productizing this and where they're like those common themes that you found .
Yep , and that's it . So here's , and I remember doing it . So I built , let's . I probably built 10 websites . And when then the seed was planted , and what I what ? Here's what happened . I built a website and , as opposed to going to the client saying what , how do you want this to look ?
In my brain was I know how this should look , because I know how I know . Like motivation 123 got millions of visitors . So I just knew Put this here , move this here , say this here . I knew how to make the machine work , but I didn't want to just come off saying that .
So what I did was I , if you were my client , I'd go through the whole process of what do you think , and they would say , well , I really want to do this . And then I would take an hour to explain why that's not a good idea . Then they go , oh , that makes sense .
And then we go to the next page and they'd say , oh , I want this , this , this , and I'd say , actually Boom , boom , boom . And then , oh , that's okay , that makes sense .
So in the end , they had the website layouts that I wanted them to have , but I went through three months of getting them there and after doing that with about ten clients , I realized Maybe I just have one website that I sell to many coaches , because on the homepage I need this section and I need it to say these things and I need the next section to do
this and I need this button here . So what I realized was I built a machine that can be replicated . So why am I spending months with each client convincing them ? Because in the end , the website started to look the same as far as structure and architecture , because I was trying to achieve a specific result , but I just it was like dragging them along .
I had to convince them and I realized this is inefficient . I am building the same structure of website , but I'm doing one at a time and it's taking me months and months , and months . So step one was I stopped doing that and I just had structures , but I would still do everything .
It was just me building websites , but as opposed to starting from scratch , I now had frameworks and layouts that were set and how did you , how did you approach that conversation on your website ?
practically Did you ? Did you change the verbiage and almost get people into the mindset of you're the expert , you know what they need and they need to follow your frameworks . Because this is what I found . I mean a lot and I found a lot of clients were very hesitant towards templates and pre-built sites Because they didn't want to look like everyone else .
But I think if you're , I imagine you came across of it at it like a result-based Messaging and copy . So there , that probably alleviates a lot of the fear of a template site if it's like right , this freakin gets results , so right , is that case . That , am I reading that right ? Is that kind ?
of right . Yeah , so the website I didn't update too much . They still kind of came in with the idea that we can build your coaching website and then , when I had them on the call , I Said there's works of art and then there's machines that produce results and works of art are fantastic .
But that is untested and unproven and I don't want to use your money I to test a new idea . Instead , I'd rather give you what I know works so you can get clients , and you can get so many clients that you have enough money where you can build your works of art .
But what you want , if you're an entrepreneur , is you want a proven system that's gonna get you the results that you're after and that worked . I thought now , just between you and me and everyone listening , I thought there's gonna be tons of pushback because the idea of template is terrible . But that's not how I pitched it .
What I pitched , it is proven model . So I have made a million dollars building websites . I know where things should go . But the good news is , on top of it , it's your colors , it's your fonts , it's your message what really matters , your mission , that's what makes it you .
I just control what's under the hood . You just said it , Jason . You just glanced past the gold statement that I don't even know . You knew it was so gold in there , but it's . You don't sell templates , you sell a proven system , Yep .
That is the word we can call it here .
Thank you so much for your time . That's all we need to do here , man . This is great , like literally , that's it .
I never mentioned the word template .
Yeah , that is really . That's the . I think that's the culprit for because I have a lot of students who are doing the hybrid model , like I did , which is essentially kind of like a half productized system .
As a generalist and I really enjoyed , honestly , being a generalist I loved having medical clients and the steel company and barbershops I enjoyed that but I had my own systems to make that process a lot easier , so it can be done , but at scale and at the level you are , if you can refine things as much as possible with , like the way , the double whammy of
niche and a productized solution , you're really a fine tune machine . And I think what you said is is that's the gold . The template verbiage , I imagine , is the killer Cause . As soon as you say , yeah , we use website templates , what's going to stop clients from thinking , well , I could just go to Squarespace and pick a template . How did ?
Did you ever have that Like ? Did clients ever say , yeah , like ? Were they ever wondering about the template style thing ? Or was that not even a factor when you talked about results and the proven system ?
It's the niche . That's why I could get away with it and not get away with like I was tricking anyone . But the niche is the reason , because if it was a template website that could serve many industries it would probably be ineffective . But because coaches need us very , it's almost like you're in a race . You're sitting in a race car .
Everyone there has a basic , same type of engine , because it's it's getting us around the track and it's we can all share that experience , because we need this race car to do a very specific thing that everyone else needs to do . I wouldn't be able to do that if I built engines for race cars and then for soccer moms and then right Like the .
The only reason it worked is because coaches need the same thing on a website , which is we want people to book a call with us to learn about working with us . And when you have the same objective , then you can use a standardized process .
But yes , how I would describe it on a call is you could have a totally custom website , a beautiful custom website that looks like nothing else on the internet and it can give you $10,000 in the investment you make and zero clients . And that is what most coaches do .
They look at the art and they don't realize that what they're missing is the strategy and the actual results of a website . That is what's gonna set you apart . So what do you want ?
Do you want a brand new , untested framework that we build together , or do you want something that's been in the works for 15 years , that has already delivered results and you can get it to without having to go through those 15 years ? So I brought the machine that was already proven and built .
They could leap year or leap ahead for 15 years by not having to go through what I went through to figure out . This is how the website should be laid out to get the result you want , but it's only the niche . I think that's the key .
So that machine again . I'm wondering if clients would potentially be like well , can I just find like a coaching template on Squarespace and use that for 50 bucks versus paying ? I think your price point's like 4K right now right , yup , for one five , yeah . So what's the extra guided systems and processes within that your , your ?
I have it , it's . I narrowed it down to one line which says it all , which is WordPress , squarespace , wix . They are knives , but Swift is a chef , and that's the difference .
A 15 year old can throw together a template in mom's basement , but a 15 year old doesn't know that I need to put this CTA on this page , this far down with these words , to get a human being to click this button , and so that's the difference . We are a chef , the tech , the tools get it anywhere , but you can't get what I know anywhere else .
I hope everyone pulls that line into the next sales call they do and it's not like a sleazy sales thing , like it's true , it is totally true , and I unintentionally learned personally that half of my conversations with clients was just that , explaining why I was much more than just a designer or just a pixel pusher , if you will . There's so much more to it .
When it comes to business strategy and just online marketing and flow , I mean design the artful things of a website still apply and are important into a professional website , but people do tend to get hung up on that and I think nowadays , in the days of AI and image generation and graphics and everything else and templates , it's like it's so easy to be a
commodity , whereas business strategist and people who are creating a result space solution like this it is not easily replicated .
So that makes total sense of how you're able to alleviate a lot of those challenges and questions that I'm sure a lot of clients and coaches had initially , because it probably didn't take long for them to be like all right , yep , you do whatever you need to do .
I mean what ?
do you do to the clients who push back and say well , I really want a custom site , I really want to do more and more pages ? Do you have add-on options for people who want to do things outside ? Or do you just say , listen , this is our process and if you don't go abide , then we're not a good fit . What's that like for you ?
Yep the latter , you don't . The only way you grow is with no . I had a call literally yesterday and he's like well , actually I have my own ideas and I said I'm sure they're fantastic , I believe that they are , but we do one thing and we do it really well , and if you want us to do something different , we have to say no .
Did they ever come back ?
He pushed back more . He's like ah , come on , could you just ? And I was like nope . The reason we're so successful is because we made a choice to help this specific person with this specific thing and we don't do anything else . So you can go find someone else , but that's not us .
Gosh , and there's so many examples of that , where , as soon as you deviate from what you do , well , that's when problems start and that's when troubles arise .
And I did it like before Swift and Savvy Hippo if anything like that came up , yeah , I was like , oh , yeah , sure , I'll do that . Oh , that you need , sure , and that was the worst idea ever . I was like in over my head . They kept coming with requests .
Today , this is what you I even say on my sales call everything you see here , you get nothing more , but you get nothing less , and that's it .
So they know what they're getting up front and that actually , like this is kind of a tangent , but that actually helped me a ton when it came with the reveal , because I felt like when I first did websites , I was so nervous and sometimes they were unhappy because they didn't know what to expect , but with my system now I show them the pages , exactly how
they're gonna look . They know exactly what they're gonna get . So when it's done , they are thrilled because they already knew from the start what it was gonna look like . So that took a ton of pressure off me .
I mean , we've worked with over 500 clients and I haven't had anyone say , oh , this is not what I expected , this is not what I wanted , because they already knew . I already showed them this is how your homepage is gonna look , and here's why it looks this way . Here's a psychology of it , right so ?
and we all know as web designers , sometimes it's really hard to see what the client has in mind , because they may not even know what they have in mind or they may not be able to articulate it . So you send them a sweet design that you design and you think they're gonna love this . Oh , it's not what I had in mind .
You're like , well , you didn't tell me what you had in mind , so I didn't know what you had in mind .
Yep , and I skipped all of it . That's not part of our conversation at all .
The clients who do say like you're just like you're not a good fit . Have you ever had them come back and be like we went custom , we went artful , it was terrible , or do you see ? Or do they tend to just kind of disappear after that for the most part ?
Usually they don't come back because someone who does want custom , I get it . Like I used to be the same way If I wanted someone to build something . I didn't want them just to grab something they already had because I wasn't thinking about it in results . I just thought I wanna show this off , like look how great this is .
So most of the time they're gonna go and they're gonna get someone to work with them , put something together custom . But often those sites don't work just because you could have the Mona Lisa , but the Mona Lisa doesn't have email marketing and your scheduling set up the proper way , like it doesn't matter . So it's just hard .
Like when they're too focused on the custom , they miss the whole point of the website , which is business building . So they usually don't come back , but sometimes they do . Sometimes , yeah , I tried this myself and what you got just looks like what I need . I submit I give in .
How far do you go ? I mean , you're not just building websites you mentioned , you're helping with like lead generator , scheduling email sequences , like how far are you reaching in ? Because you're really getting into like business consultant territory with this .
How far do you go with setting , like , if I use MailChimp but that's like , what other tools are you allowing to enter your systems ? Yep .
Yeah , great question . So you're totally right , it wasn't just pages . I actually set that up on my sales call , which what I do is I kind of go through our process of how we do what we do , and we can get in that if you want to , because I didn't productize . Yeah , I just standardized my layouts but I did a whole new thing to really ramp it up .
But first I showed them the pages and I explained . These pages are based on science and psychology of visitor behavior . These look a certain way to get a certain result and that's why we don't go custom , because we can't guess our way there and I , like , as an example , could kind of give your listeners an idea of how I sell this so well .
I say things like when someone comes to a coaching homepage , they have six questions in their head . We have to answer those questions a certain way , in a certain order , for them to know like and trust you enough to click one of these many buttons to book a call .
So when you can talk like that , a lot of the pushback as far as wait , this is a template that just goes to the side because they realize , okay , this is a different level of expertise , like you know what you're doing , which helps kind of scoop up all those objections and then push them to the side , because now they even the 4k price range .
It makes sense that you're able to have that level of offer with a little more than just the website . Right ? Yeah , like what if somebody comes yeah , I guess , to my original question to like what else ?
Yeah , so I go to like that . That's how I first pitched the pages right . So I go through each page showing them here's the layout , here's why it looks this way . Then I go to a slide and I do a slideshow with me on screen and zoom and I say and this is a wonderful website for 3% of your market .
But then I have a big old slide that says problem , most people do not book a call on their first visit . So I say most people who build websites stop right here . They're going to give you amazing pages .
They might even have a lot of the things that I mentioned built in , which is great , but 97% of your potential clients will walk away if you don't have . And then I say email marketing . So one of the first third party systems we use is email marketing . So we use Mailer Lite for a lot of our clients .
We used to use MailChimp , mailchimp just for some people . It's a little hard to use for new coaches , and their free version they kind of knock down . There's not that much they offer . Mailer Lite , though , opens their whole platform up to a thousand subscribers for free , okay , but our clients can use any they want .
We have campaign Aweber , constant Contact , and so that's the first external we do . So we say you have to have email marketing set up and we'll set it up for you . Okay , and if you want to use Mailer Lite , all you do is click a button that says I want to use Mailer Lite . Our team will do all the rest .
We've registered the account for you in your name . All the logins are yours . But we do all the work . We integrate it into the website , we create the forms . So on day one it's just there and it just works . You don't have to do a thing . But email alone is not enough . You can't say , hey , join my subscriber list . That does not work anymore .
And then I use like I'm old enough , as you can see by my hair , I'm old enough . Where that used to work , you could just put a little form and people would fill it out Well , not anymore . You're not going to get any subscribers unless you have . And then I reveal lead magnet . So we include a lead magnet .
So my team actually creates a PDF , a downloadable PDF for every client .
It's their content .
So they give us the content , but we turn it into a downloadable PDF . We design it using their colors and fonts they chose . So now we've got this PDF and then we say , but on its own not enough unless you connect the dots and you create funnels .
So that's the next thing we do is where I show them how we create simple funnels within WordPress where , if they request the giveaway , for instance , they are automatically brought to the booking page , which brings in the last thing we do , which is Calendly . So we set up a free Calendly account for every client . It's in their name .
We set up the appointment for them . All they have to do is click a button that says I want to use Calendly . We do all the rest . So we create the accounts for these clients and then give them the logins afterwards . But we really do everything for them . They just give us initial information . They click a button . We do all the rest until it's done .
So in the end , they have a website with all the pages they need calendar so people can book a call , and email marketing set up so that they can build their list .
So there's almost like three pillars , or maybe even five pillars , depending on how what's the how you look at it . The website , the lead generator , the email platform , the funneling and the booking . Yeah , Although I guess you could probably categorize in those like the three pillars , which is great , which is essentially website booking , email marketing .
Exactly what a coach means .
This is yeah , I was going to say . The reason this is so important is because you're selling websites for coaches , but technically you're selling like five things for coaches all wrapped in one Very clever and very intentional , I imagine , with how you're cause it's all they're thinking is website . Yeah , cause I was going to . This is why I love web design .
Websites lead to everything else , and all things lead to websites . That's what that's why , like if you , there's so many things you can say . I've found in headlines and I've coached hundreds of students , thousands of students in my courses I've seen a lot of headlines and a lot of them work .
What I found is like if you just say you build awesome websites , that is also a great line because you can really expand from there and all , all roads lead magnets , email funnels , pdfs , whatever , both of them live somewhere . They got to . They live on the website . That's what's so great about the opportunity for web designers now . So I love that .
There's actually like five things you're doing but it's under the umbrella of the website . Yeah , I imagine you productized all of those very intentionally after doing that over and over for coaching clients . We know , no , no surprise there that after working with 10 or 15 clients , you're like okay , every one of these needs the website .
A lead generator , the booking system , the email content collection . Here we go , oh boy . The bane of every web designer .
I was super excited to talk about this .
You , of all people , have perhaps the the best productized system and standard operating procedures for this . How did you master content collection ? How did yeah , how did you do it ?
So , as you know all too well , and everyone listening probably knows , the worst thing in the world is sending 800 emails saying , hey , I really need that content . I can't move forward until I get that content .
So what I realized was what if , instead of all of my work being put on pause while they're doing the content , what if I don't do anything until they're done with their content ? That way , they can take a week , they can take a year , and so that was my first idea of what if my work does not begin until their work finishes .
But to do that , I have to somehow let them know what I need and how I need it . So at first it was Google Doc saying okay , on the homepage , here are the different sections which . It helps to have that that standard outline and framework right , cause I couldn't do this otherwise . So I knew there are six sections to every homepage hero section .
This is what I need . And so I just had a little Google Doc and they'd fill that out with the information . So I'd say , if you are my client , here's everything you need . Google Doc , you fill it out , you take your time , you take as long as you need , I'll be with you when you're done . And then I'd ignore them until they finished .
Then I realized what if I could put this all into a beautiful little piece of software where I could both educate them on what to write and have them fill it out and have some extra goodies in there . And that is really what changed it and what made Swift Sites what it is where first I tried on my own .
I thought I was a developer because I could build websites . I am not a developer , I don't know anything . So I found a developer and what I said was I want to build a piece of software that a client could log in .
They could choose their colors , they could choose their fonts , they could upload their images and they could enter their content and I could have trainings as they went through it to tell them what I need them to do . And so that's what we built was the Swift Sites software , which really sets us apart . So a client .
Now , once the sales made , they log into the software and the software walks them through choosing colors , fonts , pictures and words . It's the whole thing . Everything I need from them is in one place and then they click a button that says I'm done and then they come into our world .
And you will not move forward unless they're done right .
Absolutely . We will not do a thing for them website-wise . Of course there's support and there's things like that . They have questions , we help them with that , but building , we don't touch a thing until they're done and it's worked .
Do you have a deadline , do you say ? Because I imagine , like what if a client takes three years , or what's the mean ?
Yeah , so I used to have a deadline , and I even use this on sales calls too , because I say before I had kids , I would say I need this done in 30 days . And I thought everyone just sat at their computer and worked all day . I did not realize , oh , people have families and people have jobs , so there is no deadline on you .
You take as long as you need . Wow , we'd love you to get done as soon as you can , but if it takes you six months , it takes you six months . And I can only do that because of the setup , because once you're in our system , you have work to do before I do anything .
They pay for it right .
They pay full or payment plans . Okay , yep , but that's how we do it , so that I took the content piece and I put it 100% on them . But I train them and this is something else that sets me apart . As far as in coaching and I'm sure this is true for almost anyone on web design the hardest thing is what do I say on these pages for clients ?
So I let them know . I walk you through exactly what to say on every page , every section . We give you examples of what you can write . I teach you the strategy of why you should write it this way . You can see what other coaches have done . You can even reach out to us directly if you get stuck .
So that's how we solve this content part , which is it's harder for you and it takes a long time . I'm going to tell you exactly what to do and it's on your timeline , so no pressure , but that's how we solved it .
I was kind of curious how far do you go with messaging and like what if they send you just a horrible heading and you're like you know what I mean ? Like , what , like do you help with copy ? I mean , I imagine , with AI ?
Now I don't know if that's in the roadmap for you , but I would imagine there could be a pool of like similar headings that are proven , that kind of thing . So we do it , yeah .
So we do a few things I used to copy and this is a little less relatable because not everyone listening has software that does this for their people . But what I did was I actually because I'm a copywriter kind of at heart , like that's what I do I've written copy to make millions .
So I wrote entire copy websites of copy from different coaching specialties life coach , life purpose coach , midlife coach , parenting coach , marriage coach , business coach .
So I wrote their homepage , I wrote their contact page , I wrote their services page and what our software does is you can actually click whatever specialty you are and then it pre-fills your pages for you with my copy . Okay , then you get to edit and tweak based on my advice . So you would come into our software .
You'd be , for instance , on the homepage where you enter your own , your home information , and you click play on my tutorial and I just walk you through . So all right , josh I don't say Josh because it's for everyone , but all right . So what we're going to do is we're going to fill out your homepage information .
So if you open up the first card , you'll see it's the hero section . Here is what we need to do , accomplish for the hero section . So this is what I want you to write . If you click this button , you can get some examples . If you get stuck , you can reach out to us .
And that's how I handle the whole content piece , which is giving them words , giving them training , giving them examples , and then they go through page by page , by page , and then only when they're done do we get started .
And really I mean to be able to productize content collection , you have to have your productized service in your Right yeah it only works yeah it really is all about the systems that you have in place to alleviate that . That makes total sense , I would imagine .
I mean , do you know your percentages with how many people drag on past 30 , 60 days or three months ? I mean because I imagine if somebody's serious about it , it's kind of as soon as you get this content is as soon as your website will go live . Yep .
It's all over the all over the board , as you can probably imagine . So we have people who come in on a Monday and their website is being built next Monday , so they're ready to go and our turnaround time is five days . So we , once we start , we are done within usually three days . But we say five days and I tell them .
Typically in the industry you could be waiting six to eight weeks for your website to be developed for us . We don't want you to lose clients . If someone's interested in working with you , they're not going to wait two months and then come back for your website . They'll just find someone else .
So we do it in less than a week only because we have productized service . But yeah , so we have people who they get everything done in one day . They sit down , they follow my tutorials , they fill it out , they click their button , they schedule their build .
We have people who they take a year , but we're fine with both because it doesn't matter to us right .
How does the payment plan work ? Is it like over six months or something ? Or is it the duration Cause ? I would imagine for cash flow purposes you gotta . If they take a year , are you still billing them out a year later ? How does that work ?
They pay immediately . Either full or payment plan starts right away . So if they wait a year to do their work , we still have their money .
So what's the payment ? They all say go ahead .
Yeah , yeah . So we do a four or five K , five K every day , four K if you're ready right away , oh , okay . And then they can split it into . They can split it and we do interest free payment plans . So it's kind of a lot of you don't do that . It's not always recommended .
But if I can show them the dream , which is what we build , and then show them four K and they kind of get deflated cause you're like , okay , I thought it was going to be a little bit more . And then I say , well , don't worry , you can cut that in half , you can cut it in thirds , you can cut it in fourths , fifths or six .
Oh , okay , You're not going to pay any more than someone who pays in full . So that's how we do our payment plan . We let them go down to as low as 500 a month , but they don't pay any more .
So what I say is you can break it down , but you don't pay any more than anyone else , and we'll build your website even if you're not done paying your balance .
Okay , so you're essentially what would be the maximum duration of a payment plan , like six months or a year .
Usually it's eight months . So eight times 500 is 4,000 . So usually eight months . But then there are people we have enough clients where we can just do whatever works for them .
Because , there's .
Sometimes they're just struggling . And I grew up on welfare single mom like we struggled , even though and that's a whole nother podcast my dad was doing quite well , we were not , but I know I get that and I talked to them just honestly saying I know that's a lot of money and I know you really want to do this , so we do .
We've done down to 250 a month . Okay , and the idea there is your website pays for your website , right , so you pay one payment . We'll build your website as soon as you're ready to go , even if you have 10 payments left . But the good news is you're going to have a website that's helping you make those payments .
Yeah , got it . Yeah , and it makes sense . In that niche , where a lot of people are probably working full time elsewhere , potentially this is a side hustle , so they may not have the budget that definitely . That makes a ton of sense . Let's talk about your team a little bit because , as you mentioned , this is not all .
You , your , your process now is literally about an hour per build , but you're at the . You know , light at the end of the tunnel . With building , this incredible system was swift . Where did you find your developer ?
Developer was Facebook , so I was in a Facebook group , I believe it was . I don't even remember which group it was years ago .
And I met . By the way , Jason , was it through my group ?
I think we might have . Yeah , because I used Divi early on , so I bet we did connect through Divi . Yeah , yeah , and I think I met my developer through Facebook .
He was it through my group ? Am I the sole reason that's with the so successful ?
Let's say I don't know if he'd be in a Divi group , but let's just say yes , but I caught him at the right time because he didn't have a lot of work to do and he thought the project was interesting . He built it for just a few thousand dollars , which , when I came back to him years later saying I need another one built it was now $75,000 .
So I realized , okay , I lucked out like the luckiest luck of all lucky lucks because he was just I don't have much to do , this sounds interesting , I'll help you out . And then I realized , wow , he gave me like a 99% discount because there's no way I could have afforded it .
Did you post like a job description , like I'm looking for this , and you got a bunch of people saying I'm interested . How did you actually like literally hire him ?
I think it was more that I said I have this idea of I kind of want my clients to be able to log into some type of portal and be able to submit information . Does anyone know if that's possible ? And then I think my developer then reached out and said why don't we chat ? This is definitely possible . And that's where it grew .
And it took years to get the first one built . But then I just kept upgrading , upgrading , then Swift kind of we upgraded everything into the Swift sites brand and that was really fast . So , yeah , I just lucked out in a Facebook group and then my builder so , as you said , I don't do any of it .
We actually in this might get a little more like not technical , but just the way . Really , we every step , we just got things done faster and faster because we productize everything . For instance , when we say we create lead magnets for people , a lot of people are like , oh geez , that's a lot of work , you got to do all this that .
Well , we have all of our layouts already built in Canva . Everything's ready . It's just placeholders ready for them to put in their content . So everything is down to an SOP . Everything is standard , standardized across the board . So there is no customization in our entire start to finish process .
But what really helped was my developer found a way that we could have our software where people put in their information . Well , he created a plugin for WordPress where we just have to push a button and it takes everything from my software and plugs it automatically into pre-made layouts and WordPress .
Okay .
So their colors , their fonts , all of their copy . It's automatically put into every page where it needs to go . So my team's job is to go in and make sure it looks good . Okay , so they edit the font , they move things around , they add a few touches here and there , but , yeah , it just takes a few hours now for an entire build to be done .
And I found my lead builder , who is the greatest thing on earth on Upwork . Of all places , upwork is where I found Emily and she has she's done over 250 sites for me . She is . I could not do this without her . She's amazing , and she is why I don't have to worry about this business that just churns out tens and tens of thousands of dollars .
I don't do hardly anything now , I just wear on a call and close .
Do you communicate with her through Upwork or have you brought her ? On outside of Upwork .
Yeah , Slack is where , yep , almost everything we do is through Slack together .
Yeah , because I've hired some folks on Upwork and I just hate having to log in there to do everything and open up a ticket and just band is Upwork .
Like to remind you that everything should be done on right because it makes sense . That's where they make their money .
Yeah , for the marketplace as right Sure so did she stop doing Upwork and come over to your team , Yep soon after .
Yeah , and now she's been with us for years .
Yeah , because they have like a non-compete or something . Don't they have something in place to wear , like if you're working on Upwork , or you can't or not supposed to work outside of it , otherwise you get ?
dinged Right Right , your Upwork account can be penalized so that they make it hard for you to get more work . Yeah . Heads up everybody , yeah right , and then I have a backup builder just in case Emily gets too busy .
We do about three builds a week , so if there's four or five builds in a certain week , she can pass work off , if only there was a web design community with more website designers , if you need them too as you scale . So I don't think one exists . So that's too bad , but that'd be so great .
But yeah , I have a lean , just this tiny little team in this web creating machine , and it's all because of the niche , and then standardization , and they still get an amazing product that delivers results .
Amazing little team for the little website machine . That's beautiful . How are you marketing Facebook ads ? I know you're doing . Are you doing anything else to market this ? Because I'm sure people are curious like how the heck are you getting clients ?
Yeah , so I get clients . I'm like a client getting machine as far as what I try . So I've gotten clients through everything content marketing , partnerships , referrals , affiliate marketing , paid ads but probably my big buckets are when I go .
So when I launch any new company , what I do is I find the leaders that are at my level , so I don't go too far up , but I find the people who are working with my people Right , so I teach it to all my clients . We form partnerships with people who have kind of tangent offers .
So in Swift's case , I reached out to people who work with coaches but they teach them about how to run a coaching business . They , the mentor is just as confused and overwhelmed by tech as everyone else . So what I do is I reached out to them saying I love what you do . This is fantastic , but do you have anyone who helps with the website piece ?
Because I actually perfected a model that can help your clients get a website up and running in days , so that you are not the person they come to asking , oh , my website doesn't load , or oh , this page doesn't work , or oh , how do I do this ? Or that you can actually offload that all on our team .
So when you do that , you get many people who are like thank God you exist , because I can't answer another website question .
And that's just something I teach in Web Designer Pro and my business course .
It's such for some reason , and maybe it's just because people , if they're not in the entrepreneurial world , you , generally web designers are just trying to learn a website design and then oh , crap , I got a business , so it's not something you generally think about when you think about getting clients .
It's like social media or whatever the standard things are , even networking , which I'm a big fan of . That's one of the first things . The partnerships thing is like the most impactful and almost one of the most fun things you can do , especially for introverts who don't want to be front facing all the time .
Necessarily , you get a partner who , like said , has actually a huge client pool that can funnel them to you . You get hot leads . You don't get cold leads , it's hot leads . No no .
So I could talk about this forever . I love this topic , but I'll tell you . I'll share two quick things . No client is easier to enroll as a partner referral because they arrive already pre-sold . I have authority and credibility . They're just like where do I sign up ?
But the other thing you can do , if it works , is work your offer into your partner's offer so that when your partner gets a new client so I did this I had a wonderful partner and she actually made her offer better by saying website included . Is that Betty , not Betty ? Okay , so Linda . Linda brought me $100,000 . One partnership . We had one talk one time .
I made $100,000 from her in one year because every time someone came into her world and became a client , they automatically got a website through Swift and Linda would pay me directly . So that one partnership may be so you were like a white labeler almost for her Right .
Because now any coach who works with coaches and they're struggling with the website piece , well , they can just send them to Swift and we'll take care of you .
So you could either do a referral where I would send money , which I do with a lot of people you refer someone to me , we'll give you a commission , but then we have people who actually build Swift into their own offer .
So every time they get a client .
I get a client .
You know what's funny ? I did this and I didn't even realize I did it . When it was in transit . I had one of my best clients he was . They were like a marketing firm for like low level political stuff , so it was like state officials and stuff they would do campaigns for .
And I ended up meeting him through a networking group and then one thing led to another . I did some work for him and then he's like I don't have a web designer for these and he's like we offer it , like we'd like to offer it for every marketing campaign . Not every client takes it on , but would you like to be the guy to do all their websites ?
And yeah , I like template ties . I had a couple of different templates . There you go One gravity form , contact form . We would customize it occasionally and that was it .
And yeah , he would send me like two or three a month there for a little while , especially during the fall , like with political campaigns , and it was super simple and super easy and he was just feeding them to me . It was unintentionally .
That partnership thing with him is how that worked out and it wasn't the most gravitifying artistic creative work , but it paid the bills really nicely and he was the one who was like , yeah , whatever you charge is fine .
It's a very similar type of setup and there's we know you and I know there's really no such thing as passive income . There's always effort involved , except with those partnerships . I will say once that was set up with my partners , there was no work . I just got an email that said , hey , send me an invoice for this next client . It sounds good .
I guess I did have to type out the invoice , so that was right . That was the effort .
You can hire that out . Yeah , right , yeah , partnerships are a big thing for my business , as you know , for 2024 .
And something I'm actually I think I'm going to create a playbook , not a full course , but a playbook for web designer , partnerships for pro , just to really help folks like think about the partnership thing , because it's like you're sitting on gold as a web designer . How many people do you know who do photography , videography ?
I had a client who was a business coach , just very timely , and they became one of my best lead generators . Because who are their clients ? Businesses who need websites .
And .
I was like , oh and yeah . I mean you could really approach the partnership thing as just a referral or , like you're doing , you could white label it and be a part of another service . Either way , so much gold we're all sitting on .
One more thing I did , and then I'll tell you a few others we can , because I just did the partnership for traffic . But another thing you can do .
So what I teach is there's referrals , there's offers , where you integrate your offer , but then there's content expert , where I , if you take some people's courses online as far as how to grow your business , if there's a website portion , I'm the teacher .
Oh , okay , so they have a course , they cover websites , but they don't know websites because that's not their thing . I come on . I'm like hey , I'm Jason from Swissites and I'm gonna teach you this . Well , obviously , then they come right back to me when they want a website .
So that's another thing you could do is become an expert for other people within their content .
Yeah , for example , as a web designer , if you know a SEO person or a digital marketing agency , but they're doing SEO and digital marketing and then they need somebody that teach on the web design side of things .
There's your opportunity there it is .
Which I'm doing that in pro , by the way . I don't know if I filled you in on this , but I have some members who are colleagues , like Steve who does subscription web design . I didn't do subscription web design , it wasn't my cup of tea , but it is his , so he's like he's a part of the business course .
If you wanna go further into subscription web design , go to Steve . There you go , have a training in pro to get you started .
If you want his full course , that's available and that's enough , like that is enough to run your entire business , like these strategies are huge . But so , partners , I do referrals . If anyone's a client , they send a client back to me , we send them a referral commission . So we've sent thousands back to our clients .
What is that ? What's your commission ? It's like 10 .
We do 250 to 500 , depending on how many people they've sent to us . So if you send more , you get more money . Oh , okay , that's cool . Yep , now , in the beginning I did $2,000 , I gave him half Woo and that got clients fast and then I shut that off because I just wanted clients fast . But yeah , that was a big one .
But free money and that only works again because of my product-high service , because if it took me three months , I just couldn't do it , and me it's 60 minutes of my time Gotcha and then , as you know , paid ads . So I don't do any social media posting . I don't do any content . I haven't sent an email newsletter for years . It is paid ads and partnerships .
Those are my big ones , and paid ads do great . You and I have talked many times about it . If you have a dialed in system and it's niche , so you can speak right to your audience , then ads can do really well . So , yeah , we've made hundreds of thousands from ads .
Oh , that's awesome . Again there's I mean marketing in reality like it all works . It's almost like what do you want to do ? What do you like to do ? How can you make it work ? The partnerships thing I'm really enjoying the partnerships thing . I did a few tests around so far and they've all overwhelmingly have gone well and it is the hot lead .
The prime lead is something .
It's so nice . It's so nice , it's so nice .
It's something I just can't recommend . Like don't cold call who needs a cold call . You don't need a cold call anymore .
I guess you have partners .
Yeah , if you have partners , or I mean yeah , even like going to a networking group or a Chamber of Commerce , you're automatically in with a warmer audience . There's just there's so many avenues now for warm and hot leads . So , yeah , man , well , Jason , this has been awesome , really getting a good feel for this entire product type system .
One last thing I was curious about how are you tracking results for these clients ? Do you have a followup sequence ? And I'm going to let you keep talking Daisy , lou and Michael , and Retriever is dying to get out of the office . I'm going to let her out , but can you just let us know how do you track ? How do you do the ?
results Yep , yep , yep . So for our first batch of clients , like coming through Swift , I just it was all external , so I would email them . Have a great rest of your day . Thank you guys so much for watching this video , if anyone knows listening .
Or Josh , if you know , once someone's done with a project , trying to get data from them can be very hard , so it was not easy . So we do have a ton of client results , but a lot of people never reported . Now what I do today with clients that I work with directly . As you know , we have a white labeled CRM where I can see everything .
So I see every visitor they get . I see every lead they get . I see every book to call they get , which is kind of , for me , the dream , because I'm a data guy . I love to see it all . So for those clients , we know how some did , but we can't always get the other people to report on how the site did for them .
That's what I was wondering is like when you're selling the system that you have in place . We're talking about results . You know these pages work . The question I would have as a client is how do you know like ? How are you doing . How are you using go high level for measures ?
Yes for the coaching program . Yep , because now , with high level , you can build within high level , which means I can track everything that a client's going through . So , yeah , I know everything about those clients . That's separate from SWIFT . This is more my coaching program , but yeah , that's , that's like my dream that I see every number clients .
How are you Swift ?
clients is email .
Okay , so Swift clients is still email Got it .
Yep , Yep . So , as you can imagine , we've gotten a lot of feedback . But then there's clients who they're done like they moved on . They got their website , they are not going to . And the other thing is , too , they don't know their numbers right . Most clients don't .
Most clients , most coaches , just like probably web designers they're not entrepreneurs by trade and so they don't know the importance of numbers . I try and teach it , it's in my training , but not every coach tracks their numbers , so they don't even know sometimes .
So you have this coaching program . I don't know how much you want to share or you feel comfortable sharing , but yeah , tell us about kind of the next thing for you , because you've got these amazing coaching clients through SWIFT . I imagine some of them are rock stars who want to keep working with you . I can't .
I mean , I would imagine you're getting consulting invites and questions about further coaching . So is that what kind of led to first paying client with this new coaching program ? Like , tell us about that if you want to .
Right , because so SWIFT sites was great and it now runs itself , so I don't do much in it .
So I think , like you and probably a lot of people listening , like I'm an entrepreneur and so I want to , I want to do business , like I want to talk business , I want to help businesses , and so I thought , well , I kind of check the box on the website but there's so much more . There's the mindset , there's the strategy , there's growing a business .
I don't get a chance yet to do that at the level I want to . So I launched a coaching program to help people do that . So , yeah , we're in our beta right now , helping people go through the whole process , pretty much following what I did , to go from making zero after cancer .
We got down to about a few hundred dollars a month in income , all the way up to five , six hundred thousand dollars . So I just teach them , because the great thing is , when it comes to getting clients , just like with SWIFT , a lot of it can be standardized .
You use a lot of the same ideas and principles to get coaching clients as you do website clients , so I can teach a lot of what I've done to help them get clients as well .
The seven year itch principle for entrepreneurs . Did you think about that ? Like ? I don't know if you , for me it's okay , so me and this might sound .
I hope it doesn't sound terrible For me . It's the million dollar itch . When motivation one , two , three hit a million , I was like okay and when . Swift hit a million . I was kind of like I kind of did it , like I proved that it worked and now I need . But you're totally right , you know me .
Well , the reason I mentioned that is you said you started 2016, . 2023 is when you started first Spain client . I started in transit in 2010 . I started Josh Hallco in 2017 . I don't know what it is about the seven thing .
I think you might be right . I think you might be right Cause , yeah , I just I know focus is the key , right , we know that , like everyone says it . But yeah , I just feel like I kind of did the thing and I'm ready for the new thing and first paying clients , that new thing .
Well , it's a .
It's a cool case study too for a product type service where , if I mean honestly for anyone who's really considering going to the , to the level that you have with the product ties web design service even if it's not quite as like a custom software system type thing , but still product ties in as many ways as possible and automated you do get to the point where
you are going to free yourself up . And then I think it's important to think about the vision for the next chapter and like , well , you're doing , if you have a pool of clients who are you're building product sites for , how could you serve them in a way that may be a membership or a coaching program or whatever that looks like , and I think that's .
I have a student right now , Katie , who has a personal brand for building websites that's getting more and more automated and now she's doing like almost similar . It's like it's like a DIY website , business coaching type membership alongside of it . That could be like the upsell .
So you got . Yeah , that's exactly right .
And I'll say you triggered .
One more thing I want to say , which we both know it in the early stages I would do the same work and I would just tell myself I'll , I'll create a process and kind of map out what I do later , like I'm just going to do it , and then I would just I'll just do it . I did the work and it did the work .
So I wasted a lot of time doing repetitive work because I didn't want to take the time to map out the system and write out the SOP . Once I wrote it out , that's when it changed . So anyone listening , if you do something similar over and over , you do just have to stop , take the time and map out the process , even though it's like I put it off forever .
It was like homework for me . But once you do it , then you've got it and that's the key .
Such wise counsel . Yeah , you just , you just have to do it and it's going to be overwhelming if you're thinking about a lot of systems and SOPs , but if you just get the ball rolling or start small , I promise Sure You'll agree with me in saying that it's easier than you think it is .
You'll go six months and you'll do something that takes an hour and you're like why the heck didn't I do that Six months ago ? And it really it's the compound effect of saving time . That's the kicker . Like , when I did that , I shared this in my business course .
When I did that with my invoice or my proposal , contract invoice and payment system , I automated all those with 17 hats into one slick little digga , digga , digga , digga and it was just all automated .
The first time I got that email that said proposals been signed or proposals been accepted , contract been signed , invoice payment came in , content is underway , and I was like it's a beautiful thing . I did that in 2018 . Why didn't I do that in 2013 ?
You know like yeah , so that's what .
I'm here for . That's what you're here for . So , jason man , thank you so much for sharing the ins and outs and just opening up about this whole system . And where would you like people to go , do you ? I don't know ? A first paying client is at the point where you're , you know , getting more awareness about that . Or should they just go to Swift Sides ?
Yeah , I'm trying to switch sites for now . So that , yeah , SWYFT S-I-T-E-Scom . So Swift Sidescom is a great place to learn more about what we do .
Awesome , yeah . And of course , as first playing client goes , it's going to be right now , but as it gets further along , if that's a good option for anybody , I will . Let's just say I'll be a partner for it . I will definitely be the first one to recommend that . So yeah , man , as always , you're such an inspiration .
On a personal note , man , thank you , for I very I just I consider you a business coach for me in many ways and I feel honored to be in your circle .
So I'm right back at you . It's one of my best my yeah . You're right at the top of one of the best relationships I have online in business and such a great friend . So I'm so lucky our pals crossed in that divi group . I'm pretty sure it was Divi , so thank Divi for that .
Yeah , so I'll calculate 10% of every $4,500 clients . Yeah , I'll send you the invoice after this , we'll get it all . No , but again it's again . For me it's like I'm my client , like how the heck am I helping you , jason ? So you know , that's really cool to hear how that all started .
And you help in more ways than you think . I think people we all do right . We just don't know the impact we make , and you definitely do . You give as much as you take . So I love it and I look forward to many , many , many more podcast interviews .
I'm already pumped for round four . Man Jason Grosse , everyone go to check out his website SwissSitescom , swyft , sitescom . We'll have that linked in the show notes , of course . So the next one , jason . Thanks so much , man .
Now thank you .
Well , I hope you are pumped , inspired , amazed , flabbergasted whatever word we want to use there because I sure am . Again , I've known Jason for many years now . We're in a mastermind group together . I see the results of his business , but this was a real rare opportunity where I got to peel the curtain back on like how he runs this business .
It was equally as enlightening for me as I hope it was for you . Again , you can check Jason now . He's not on social media . He is a Batman of entrepreneurship . He works in the shadows , but man , is he the real deal ? You can find his website at SwissSitescom .
That will be linked in the show notes at joshallco , and if you have any takeaways from this episode , feel free to leave us a comment . I will make sure that Jason sees those . I know it really lights him up to help other web designers as well .
So leave us a comment , joshallco , with any big takeaways that you have here or anything you'd like to add or quit , even questions for Jason . I'll make sure he gets those . You can just leave us a comment and I really hope this inspires you to productize .
If not something in your business , several parts of your business and even maybe your whole business model could be productized because , as you can see , if you productize , systematize and scale your business your way sounds like a good course name , doesn't it ? It says , yes , my scaling course is live right now inside of Web Designer Pro .
This is how to do it and it is crucial for the longevity as an entrepreneur . So , jason's just the real deal . I hope you really enjoyed this one .
Again , all the links we mentioned and show notes for this are going to be at joshallco , so I will see you over there and if you productize your business in any way , leave a comment on that episode , on this episode on the show notes , and I'll check it out .
I would love to see what you're up to as far as productizing your business and I'm just excited for you , as you are , for your business moving forward , friends . So I'll see you over there . Enjoy productizing your business and be sure to subscribe to the show so you get the next episode . Some more doozies are headed your way .
A lot of good guests coming up , a lot of good topics . We're going to have some fun . We're going to have some fun in 2024 with the podcast . All right , friends , thanks for watching this episode of from exclusive productizing business .