Hello Food Fam . This is the Walk and Talk Podcast , the number one food podcast on Apple Podcast charts , and I'm your host , carl Fiedini . We're podcasting on site at Ibis Images Studios , where food photography comes alive on the menu . Today it's National Hispanic Heritage Month and I know Chef Jeffrey cooked up some deliciosos dishes today .
Thank you , peninsula Food Service for supplying the proteins for today's production . I can't wait to get into this , this Chuck steak , ropa vieja and the empanadas . Oh , oh , my God . Our dear friend and colleague , patrick Kelly from the Produce Industry Podcast also joins us on the show today and I just want to get into this Jefferson Starship , the Jeffy Jeff .
Chef Jeffrey , why don't you jump into pre-shift and explain today's dishes to the audience ? Go ?
So we have four dishes One was thrown in there from a couple weeks ago , but we wanted to do something special . We did a lamb porterhouse that I wanted to pay a little homage to the cuisine of the subcontinent of India .
We did tikka macella that had a rice cake that was infused with fennel Greek and then we had some green peppers on there and John did an exceptional job . I can't wait for everyone to see these pictures because it's just drop dead gorgeous .
And then we shifted gears when we moved over to Latin America Hispanic Heritage Month so we wanted to do something a little bit different . I have to be different . So pork tenderloin is one of the dishes I wanted to look into , but I cut them like they were actually like beef filets .
And then we did that on top of a rice cake that was infused with mojo seasoning , made the mojo from scratch . We actually marinated the pork before seared . That did a pink . I don't know if anybody's seen these pink Dominican beans that are absolutely phenomenal . They puff up as you cook them , so the texture or the mouth feel is more meaty .
If you want to call it that , then black beans , and they're just your regular red bean . Where are they from the Dominican . Okay . So it's just . I fell in love with them a couple of years ago and they're like speckled before you . If you look at them dried , they're speckled with pink and then red dots on them . They're just gorgeous .
The flavor profile is just spot on too . And then the last dish I wanted to get it with a chuck steak . Great , because everybody knows chuck for one thing , and it's burgers . But there's so many things you can do . Pot roast is one of the things that you know . You go to the supermarket that's the best thing they use for it .
This one I kind of did a sear and then , instead of just searing and then braising , I actually used a pressure cooker and within 45 minutes 55 minutes I was done with the whole meal . I used dry aged sherry to kick it up a notch . I laid little carrots and red peppers .
I charred the red peppers , put that in there , built the layers through that way and then , instead of doing like rice and beans , which is normal for that cuisine , I did mashed yunka , similar to what the mitigants do . It's called mango . Mango is olive oil , salt , garlic , and they mash the thing together almost like mafongo from the Puerto Rican .
But this one I actually played with it more of a I'm moving my hands like everybody can see me . This one I did more like a mashed potato , but then I infused it with some like lemon and lime zest and orange zest to give it some of that citrus that people look for .
And then we made a red pepper coulis as the sauce on top of that and we used some broccoli , Rob , to bring some green to it . So John captured that beautifully . And then this is the first for me . I've never really played around with empanada shells from Puerto Rico .
I love them because a little bit thinner , they baked up phenomenally , so it had like an aeration into it as well .
I need you to understand something the empanadas were fire dude . They were amazing .
And what's amazing is it's exactly what we put on the plate for the main entree .
Listen people , I know you're listening to this and you're like , oh man , I wish I was having empanadas . They were freaking , delicious and delicioso . Forgive me for the interruption , but it needed to be . There needed to be an exclamation point on this and people need to know . Gracias , I appreciate that .
But funny story about the nana I'll tell you in a minute but that when I actually put a little bit of cheese in there and I know that's not really a typical for the Latin cuisine to have empanadas unless it's going to be like guava and cheese and stuff like that , but I wanted to give something , a little bit more creaminess to it , to the filler , and to
add to the flavor profile of the ropa vieja , and then we served that with the roasted red pepper and we tried that that way . That was just like you said . It was unbelievable .
I tell you that I'm a little bit . At first I wasn't really on board with your ropa vieja concoction , but I was like man , this can't be , this can't be good . It doesn't look like anything . I've ever seen my wife's cube and we eat this stuff at home Authentic right . Authentic , authentic . Oh , thank you , yes .
So I'm like , oh man , I don't want to have to tell Jeff , this sucks , you know what I mean . But at the end of the but let me tell you something you put that you gave me that little spoon taster and I was like , oh my God , it was really good .
I appreciate that .
I'm saving up for the day that I can tell you to get the hell out , because it's terrible , but it hasn't happened yet .
Well , thank God . Yeah , it's one of those things like Keith and I talk . Keith's here and I talk about you know , he's been 16 years studying it . I wrote an article that John's going to put out on our blog page and it's about the cuisine in Florida .
Florida doesn't have to me , does not have a definitive cuisine type , like if I were to say to you cheesesteak , what city is known for cheesesteak ?
Really .
Right ? Well , I'm not really known . Everybody will like key lime pie . Well , no , technically there's no key limes grown commercially here in Florida anymore . We're known for having drugs and uh face eating zombies bath soaps .
Oh yeah , I get it , I get it and I 95 , the worst part of it .
But for me , growing up as a kid , I never , I always heard people that lived in New York and how they had . I was born , I'm from the Bronx , I'm from you know me ? When I travel I'm like , yeah , I'm from Florida . It was like one of those things that was kind of embarrassed being born and grown up here .
But I now I kind of embrace it because the melting pot that has been created from the influx of the immigrants it's for me , it's fabulous , I , okay , so I , I , I embrace that and I concur , sir Um , but I want to go further where I embrace Florida , I , I'm all about that Florida man , you know , like that whole perception Wait the news , like the guys that
are running around naked and stuff .
No , no , no , no . No , I'm not naked . What are you talking about ?
You have to bring it to the Google .
Florida man .
Come down to skin with you Because hello my God . Do you not know who's sitting across from you ? I do , I do . We're working on you , man , we're working on you . No , but like this , you know just this . Like you know , look at the end of the day , you've been in Florida for a long time . Yeah , as of I , and you know John .
So long story short a lot , a lot of hurricanes . We've been through a lot of stuff , florida stuff right . Chads chads hanging chads , alligators , you know like , oh my God , we've been through everything , but I embrace all of it and at the end of the day , we are the I don't know .
We're the freest freaking state in the union right now , and I'm digging it .
No , I get . I get that . But when you're growing up and you don't have that sense of being , that's a different situation . You know , the Northeast has got known for Maryland crab and lobsters and all that . And then pizza in New York , Florida . As far as cuisine was concerned , to me there was nothing right , and that was where the disconnect for me was .
now you have people like well , hello , but you have crack in a cup .
How many did you have ? Right ? We have Michelle Bernstein , you have Alan Susser , Norman Van Aken , Mark Minatello , who's no longer here . He moved up Northeast .
Those- guys that these are creeps . He creeps me on on Facebook .
Oh , does he ? Yeah , minatello , or yeah , he was never , saying anything .
There's never a like a verbat , nothing , but I see that he watches . You know what I mean ? Oh , that's , that's Mark . I see you seeing .
Well , Norman's right over here in Dr Phillips . He just opened up his new gig over there . Ryan Manning , myself and a couple of people went and .
I think Veronica's talking to them right now . Oh , yeah , yeah , and Norman's a great guy .
That's where I kind of developed that cuisine and that , that knowledge of it and the respect I think that's where I was going with this coming all back full circle . You have to show respect to the cuisine and that's what I'm trying to do with everything that we put out in the mashups that I do .
Well , I'm digging your mashup and speaking of mashup Speaking of this guy's a mashup . He's totally a mashup and I , you know . You know John gave me this like hey , man , are you going to ? You know he gave me like to come on get him in .
He gave you the finger .
I'm looking at the thing we do . We do 10 minutes of of opening monologue .
Yeah , but this is , this is PK . That's true , you know . I mean , this is the shoe dude .
That's what I mean . Let me tell you something you people you're like yeah , nike Jordans , no , no , no , no , no , forget all that stuff . No , pk , it's the PK , it's the PK with the produce shoes , baby . I just like I want to welcome our friend , my friend , the Patrick Kelly from the produce industry podcast . You , sir , are my hero , welcome .
Great to be here , as always .
What's up , baby boy , how you doing .
Living the dream man . Living the dream , as always , just real life shit I'm telling you I gotta get to shoot .
Where's my walk and talk shoes ?
I got to do baking cartel shoes . I have some but , I , only go through Converse I gotta get with your guy .
Listen , the produce inspired shoes are . They're kind of a big deal .
It's kind of a big deal .
Is it true that ?
somebody got knocked out , so they got the banana shoe , they got the first one in .
They were waiting for it outside the door . No , I mean you know I walked into Dix about six months ago and you know your kids are always telling you what they like , what they don't like . I'm in produce , obviously , and the kid comes running up to me with a Nike shirt that's got bananas and apples and pears and it's got little Nike PLUs on the fruit .
They had some strategic thought . I'm sitting there and I'm looking at the shirt and I'm like $45 . And my son's like your stuff's way better than that , dad Right , and I'm like okay , and it is dawned on me like more and more . It's like why , as an industry , do we not sell merchandise ? Go to these trade shows , man , I swear .
People are like hey , hey , hey , hey , hey , hey , hey , hey , hey . They're trying to throw this stuff at you . And it's like if you look at every other industry that's out there . Last time I checked you went to Jamba Juice where they , every time you bought a smoothie , they gave you a shirt that was hanging on the wall .
No , when you bought a pair of Nike shoes Air Jordan's , that's right Jordan sent you a free pair free . Another free pair of shoes didn't he , oh yeah .
No , no , no , no , I didn't think so .
But so I mean the the produce inspired shoes really just came from . Like me , wanted to wear some six shoes to a show and then now we're five pairs deep .
I'm digging it , it's fun yeah .
And I don't have to . I mean , nike came out with Dragon Fruit inspired shoes this year and they were just . I think they were like pink and brown . Nike , batonak and New Balance came out with the the what's that ? The Kiwi shoe . It was brown and green . Like , how was that inspired ? Right , right , they came out with a Tiffany and Co shoe .
It was just that color blue . But you look at that and it's like , yeah , let's come with something fun , man , let's have something fun . So , yeah , I found a manufacturer .
But the thing is , people are buying them .
I mean , chefs we bought . Remember back in the day when Chef Ware came out , they had all the pepper pants and yes , right the tomatoes and stuff like that . And then Mozo , fast forward , mozo . You had Aaron Sanchez and Marcus Samuelson came out with their shoes , so you had an egg and then the bacon . So guys were , you know , chefs were buying one .
You know two pairs , one was a bacon , one was the egg , and they would put a bacon and egg on , and so they would go that way .
So there's definitely a market for it . I mean , listen , if you look at how much is spent on marketing for trade shows , right , and people are going and trying to contact all the you know Nike's and all this , and you know , all they're doing is going and buying the same shoe , right , getting everybody to buy the same shoe .
And okay , we're all going to get red Chuck Taylor's . Okay , red Chuck Taylor's everyone . That's what we're going to get . And everybody's like , why don't we ?
going to wear that Right when you can have your ?
own shoe , that produce inspired shoe . But I told him you know , there was a guy , he reached out to me and he goes can I please get a rush order on the indie fruit shoes before this next show coming up ? And I was like , yeah , why ? He screen shot of the email like from his marketing department saying what shoes they're wearing .
He was like absolutely not , I will not be wearing these shoes . And like he like wrote her back and then he was like I got the shoes and he sent her a picture and then she was like those are totally approved to wear it during the trade show .
So it was like and these are like comfortable and stuff .
They're very , they're very comfortable . They're very comfortable . I've got now over I'm on like 14 pairs of this specific brand shoe . Yeah , and all custom made . I've all custom made .
I'm El DeMarcos of the produce shoes .
No , I'm listening , I'm hoping to what . I just found this out . I mean because I have . As I was growing up I never realized this , but I've made a joke to my brother . I'm like man , I'm at the Al Bundy of the produce industry . My brother goes oh , only women buy your shoes , that's pretty funny and in my head I go .
What was ? Our age demographic Right . What was our age demographic for our ?
show 20 . Well , the largest percentile was 25 to 35 .
All right , so back in the 90s for most of you , the guy on modern family . The guy on modern family used to have a show called .
Married Children , my wife .
So funny , funny thing , jeff . My wife was watching a new show and I don't know , probably like the last four years , and she's like , hey , you know , babe , who's this blonde girl on my , christian Applegate . And she's like , what an actress . I'm like , yeah , christina Applegate . And she's like you know her .
I was like , yeah , don't tell mom , the baby sitter's dead . And she's like I have no idea . Well , who's baby ? What baby sitter ? Wow , seriously , I'm like , babe , anchor man . And she's like what about it ? I'm like she . I'm like I'm like all right , babe .
So you had to go back to have to go back like the whole , like explainer Christina Applegate , and she was just like ah , I mean , who didn't ?
I mean from our generation didn't have a crush on Christina Applegate .
I mean , I'm not even in your generation . I had a crush on her .
Yeah , well , I mean listen back in 87 , 88 when I came out .
Yeah somewhere around there , I think I saw that when I was like 10 and 90 , 95 and I was still like I'm still listening . Listen , look , she gave a new meaning to petty cash . Everyone Okay , like if you .
Yeah , this is true .
A real . A real meaning everyone . So what's ?
your favorite fruit oh man .
Oh , you asked me on the spot .
Yeah , I did .
Listen , if I'm going to choose and it's going to be a day in , day out , all like , or seasonality like , how would we talk in ?
Well in today's world there is no seasonality .
Listen . You know you got to choose at the end of the day . I eat a banana every day .
You got it , what you got there , on your , on your . I got a banana , I got a pineapple .
But every day I'm at a banana guy and then my go to is always citrus , whether it's a Mandarin navel , if there's citrus in the house it's , I'm on it . So , I got to tell you , man and and some people don't like hearing that and then I go to the avocado next .
I can literally have an avocado , throw some salt and pepper on that and just smack it did , just beat it down .
Let me tell you something . When I was , you know , I was in produce for a million years , right In the warehouse you do look a little like Gandalf .
older , older , wise gentlemen , go on , you know what I'm saying .
So well , his head just got bigger . What's up ? So you know you would do a facility walk , you know , check the coolers every day and look , you know just kind of poking around , make sure everything's good . One of the things you do is you cut open a couple of avocados , you know .
Make sure you know temp is right , things are good , not dark black , so they weren't 48 .
There were 46 . You know what I'm ?
saying but no , but I used to love just . You know , you open up that avocado right there and right there in the warehouse you squeeze that , sucker you just and you eat the avocado right there .
We know he was a million years ago . Food safety doesn't allow that anymore .
Well , you know the thing too about food safety , doesn't ?
live in the building . The thing about the produce for chefs and that aspect of it is and so many people probably don't even realize . A lot of people are probably going to have their own minds blown . Produce is the only thing dying on your shelf .
Literally dying on your shelf . Produce is a daily driver man . You're bringing it in every day .
Well , and you mentioned , you know there's no such thing as seasonality . You asked the question about seasonality . I think that's where restaurants are missing is the seasonality of fruit . I think we need to go back to that there is seasonality . I hate the fact that you're getting peaches from .
No offense to chili , all right , it might be the best peaches in the world , but I don't think we should have where . Oh it's , you know , march , it's coming up for XYZ , you know , or it's the winter we're going to come up to the root vegetables . I think we need to get back into that .
Well , I tell everybody I said listen , like , when it comes to me , I like being excited about the food that I eat , because food is an emotional experience , right , and so , yeah , I don't eat sometimes peaches from certain countries or citrus during certain periods , now if I know it's good .
Like , listen , I love the California navel , right , california navel in February , march , april is amazing . I sell citrus for a living everyone .
But I'm not going to lie to you that there's a period where it fills a little gap to where it just it fills the gap on the shelf and normal consumers every day will still eat it day in and day out because they want a piece of citrus . I'm like a citrus connoisseur at this point . Like I'm like , no , I want a mandarin at this specific time period .
I want to enable it this specific time period and I want to have that experience , like when the sumo's come out . Right , I hope to heck that sumo's or that deco-pond mandarin does not go past a four month season . I don't want it to . I never want to see it grown in chili .
I never want to see it , because then now we're going to have to start gassing the fruit . Now there's different things that are going to change the quality . So you know , when you look at those things like that's why I said so seasonality oh man , a deco-pond man , that mandarin , was it ? February , march , april , that's my favorite piece of fruit of the year .
Next , yeah , it's going to be a banana , but then when Ecuadorian dragon fruit starts coming in , right , the pink interior , pink flesh one , I'm switching to that baby , right . So , um , you sound like pretty snooty .
I mean listen I tell people .
I said when I , when I go shopping at the store , I said the best thing about me is is I don't price shop my produce because I want what I want and I want to pay for what I get right . So this guy's gangsta .
You want to pay for it in the season and I want , yes , in the experience of it .
So again , as you see , like I said , like wish farms in Lakeland , we already know come this wintertime we're going to have those pine berries . We're going to have Florida strawberries , man , when you know what you're worth , right . But now when you go over to California , I know Salinas Valley has good berries , right , jurischools is up there .
They've got some great stuff .
But I'm not going to lie . Listen , in the summer you take what you can get right , and that's what I'm saying .
Listen , I'm like a retailer I substitute . So I substitute per season . Sometimes , like I just told you , jeff , I don't . I won't eat peaches for so many months because I want to leaner man . When I'm biting that peach , I want to have to lean over that sink because it's dripping so bad .
Oh , exactly yeah .
I don't want to be like another month it's going to be ripe right , you know what I mean .
Yeah , so that's how I feel with neck . Nectorines are my favorite .
And some people might hate me for that , like the other , these other countries , right , but I think they said . Summer citrus from South Africa is a sponsor of mine . I had no idea like summer citrus and then all of a sudden I figured out there's a grapefruit you can have over the summer .
Right , it's not California and it's bright red and it's really freaking good , right . I'm sorry , california , I'm a California right , but at the end of the day I'm on the East Coast . All the retailers over here . They're not carrying pomelos from California or star grapefruit . They're carrying that red , dark ruby grapefruit from South Africa .
right , yeah Well star is pretty good , though . This Star is a beautiful alternative for South African Certain part of the year .
Certain part of the year , yeah , so , like I said , I love the experience , right , I love having a good piece of fruit at the right time .
Chef , chef's perspective . What's your favorite on the fruit Like , what are you doing ?
It depends . The application for me is mostly man what are you excited about ? Anything that's in season ? To be honest with you , to be really , truly honest , it's when it's in season . I'm not in one of those like we talked about it the last week , the last podcast tomatoes gassed when they're just green and they gas them .
I mean that's not a flavorful profile .
No , it's dead . Yeah , first of all , there should be no other than , like institutional applications or something like that , like there shouldn't be any gas tomatoes . I can't stand them .
No , I guess it goes down to like what we're putting in our bodies and how we're getting them . We're not getting the full nutrient of what the plant's giving us . You know , I just planted a whole bunch of vegetables in my garden . I'm giddy like a school kid because every day we're seeing new shoots coming up .
And I got Jimmy corn in there , we've got onions , we got garlic leeks .
Jimmy cracked corn .
Yeah exactly that's where it comes from .
I don't care , and then we've got I don't care , I got beets , we have watermelon radish , so I want you know being a farmer advocate . I think the only way to be a farmer advocate is to actually get your hands dirty and realize what it takes to grow the food that we are eating and not being mass produced .
Yeah .
You know , it's nothing like going out in your backyard and picking a tomato off the vine and popping it in your mouth and like you said the juice just all over the place .
Speaking of farms , I was going to say , speaking of that , I actually did that at Wish Farms . They have a little garden so they have a chef at the facility that cooks lunch for them every day . Wow , every day they have a really cool tree house .
Oh yeah , that's really cool .
I want to go in that tree house . Listen , I've been in the pixie room . There's a room that's hidden in Wish Farms that you have to like , somehow find the latch , push the door open and all speak easy .
It's pretty interesting . I mean , I wish I could experience .
Oh , you wish , and they have a slide to get from the second story to the first story , so you can just go on the slide instead of taking the elevator .
Is that right 100% ?
It's actually on my Instagram page . I write down that thing .
No , I didn't see that .
Speaking of the farms . Speaking of the farms , they grow the produce on site , so the chef will go out and she manages the small little farm that they have . But speaking of the tomatoes , we walked out there and Gary which Nasky was like , check out these tomatoes we pop a couple of tomatoes right off the vine . Amazing , amazing , wasn't gassed .
Do you know what this sounds like ?
Right , it sounds like a field trip to me . Well , to me it sounds like .
Well , YouTube is my YouTube channel . It's all there .
Yeah , sounds like we need to get involved with this .
Yeah Well , I mean , it's right there off I4 . And you know , pass it . Pass it on a freaking day , I know a guy I know , a guy I know a guy , yeah , that guy , they have those . I know a guy , what are those white strawberries ? The pineberries , that's what they're called Pineberries Good .
Lord , a little tropical note to it . It's very interesting Really . I mean my daughter's like . They only have 70 acres , it's like 300 acres total , that's it .
But here's the thing People think there's the farming community has to have massive land to do it and there are a lot of guys that a lot of farmers are doing it in 15 , 20 acres , yeah they can .
Yeah , you don't have to have all that land . No , and that's the misconception I think . Yeah , everybody thinks that you got to have a lot to produce .
But speaking of farms , if you're listening to this , support Kehabah clubs . Ok , over out the Marvin .
Yeah , over at Keystone .
Yeah , yeah , check them out . He had some issues with the , you know , social media and somebody hacked them and lost the whole everything . So , you know , check them out . Kehabahclubcom yeah , check him out , man , he's . He's good people .
Not only that , his product Is like insanely delicious . Yeah , this is his time of the year now coming up especially , he has that peanut grass that he was experimenting with the University of Florida that they developed . Good Lord , have mercy . I mean that tastes just like a peanut , it's unbelievable . That in his wasabi is fantastic .
Yeah , my favorite , totally my favorite .
Really yeah .
I didn't have that . I had you pegged for something else .
Yeah .
What ? Well , look at that . I pitched voice right there . Did you hear that ?
Oh right , Like a buzz button or something .
No , not buzz button . I'm just thinking more of the what is that cilantro he has there with the lime Salash on . Oh you talking about the green yeah . I thought you had more pig for that one .
I like that too . Everything he does is really terrific . Speaking of also farms , we need to figure something out with Amy Yee and Jane as well .
Oh city chicks and the farms .
Yeah .
So , amy , I reached out to her in Facebook and made sure when is my bread . I reached out to her . She said she was going to look at her calendar and tell us a date in Thursday that she can come up .
Does she know where the number one food podcast ?
Well , she just was on another podcast .
I know , that's what I'm saying . He keeps mentioning .
She knows who we are , who I am .
Big deal you know who you is . What is this ?
Well , you're also a BTS . I feel like the low guy on the total poll here . Carl , every time you say that , that's always me . I'm the low guy in the total poll , it's always me . I'm just literally number one hundred and like 27 .
Oh , yeah , yeah , I feel like yeah , oh jeez , let me , just , let me explain something , ok , here it comes . No , here it comes . It just happened on the third . No , I was there . Yeah , it just happened .
We just get John and I just got dudes , dudes , and the next thing we're number one .
That was the text , that was the text .
But I'm not going to announce it yet because I'm waiting for one more thing to come through .
I'm going to text back what I said .
Carl , I know your opinion is very highly overrated . It is .
And it's fine . But I didn't go live with it very quickly at first , Because I look at three different charging systems for Apple and I waited till all three hit the little trifecta because I didn't want to be like , hey look , it came in as number one , but then somebody's going to look on that one . It's like you're an F and liar .
I like that . Well , no , we don't know . You're an F and line .
No , I like that he thinks that somebody is looking .
I like that he's like well , you know , you know , I know .
So it's funny because I have my podcast and all this data stuff that I do too and I follow block and talk . I have the analytics for it as well . And it's so funny because I saw it .
I saw it in the morning come across and I'm like , all right , ok , carl Texas me , hey , buddy , he's like guess what , circle dash , and I'm like bet Like bet , but it is , listen , you know one one thing I can tell you . We've talked about this a lot , like to get on the Apple number one chart . It's .
It takes a lot of consistency , it takes a lot of marketing , right . It takes like people don't realize , like , what it takes to be on there , like last year , what we talked about it . You know , my podcast was top one hundred forty out of fifty two weeks , right , and the same thing with yours .
And when you look at that and how much other podcasts are out there , what people and consumers don't see is they just see there's so many of those little squares in their phone all the time , right , right . What they don't realize is is how many episodes are related to that and how many people are actually listening to that , right .
So the more you listen , the more these get on the charts , the more it shows up in people's phones Like it's funny because Carl last to this Jeff . And then he's like because he says this sometimes I'm not going to say the exact words , but my number ones come from other countries , right , and ?
And Carl , and Carl sometimes is like I don't care about that he does I know why you had it ?
You actually cleaned it up but it right , we all know that he uses those four letter words .
So it was . It was more or less like you know , the global show and I'm like that's amazing because , like I've been number one in Kenya and I've seen like the downloads comes from our international global series right In the history of fresh privacy .
When you get number one in those areas and you do , when you get certain , like some of your buddies , that'll take that screenshot , and when they're over in Nicaragua or where they're over in other countries or you know , you're talking and their screenshot and showing you number one . So it is .
It's the biggest accomplishment and cheers and proud of the team here for getting that done , because that's one thing that you know .
When we look at how these podcasts and audio sources are affecting our industry , there's a lot of people listening and now realizing how the supply chain works and what chefs are doing , what the coolers are doing , to be able to make this content come to life .
Right , and that part of the other reason I wanted you to come on and he does care , that's the genesis of of walking talk . It came from out of COVID and just trying to help the industry at large . You know amateurs , but no but .
But you know one of the reasons I yeah , one of the reasons that I wanted you to come on today was to talk about our number one status . No to , to um he brought 127 over here , 127 .
Yeah , 135 .
That's listen first of all no we're doing a lot of stuff together . Yeah , no , no , produce , finish podcast , walk and talk . We're , we're , we're starting to do things together and uh and I just wanted to put it out there you know we're , we're , you know there's a . We're blessed to be in the situation we are in , same with you .
Oh , 100% . I had listened to the group . 100% , 100% .
The truth is how many , how many um names are out there in podcasting in the food business that the people have the character that we have like energy character we're due . See , I was just talking to somebody the other day . We do things different . You do things different . We are doing .
It's not just we're sitting in a room and talking , we actually go out and there's cooking happening .
What do you mean ? We're not in a green screen , right now yeah , wait a minute .
What do you mean ? What do you mean ? What do you mean ? We're not in a green screen right now .
Yeah , wait a minute .
Wait a minute , we're not virtual .
No , Well , I thought we were virtual .
The difference , I think , between what you're doing on the produce energy podcast and what we're doing on walk and talk . What we do together is we go out and physically get out into kitchens . We physically get out into the farms . Yeah , you're 100% , we're physically connecting people .
We're doing it's not that we sit at home and then we say , oh , I hope I get a lot of downloads , I hope somebody on Facebook saw me or something like that , like green . So we're putting in legwork where the vast majority of podcasters don't .
No . And again , one out of like said every seven podcasts , they fail , right ? New podcasts normally don't make it past episode nine . Right , because they get to a point where they've spent hours , they've spent money on the equipment Right , and then all of a sudden they've got 37 downloads . Right , I mean even myself . I'm very open and honest with everybody .
The first year I was podcasting , I started April 1st 2020 . And I remember the first week I had 23 downloads . I was so happy , like I was like , oh my God , 23 people that I mean that maybe I do know or don't know . Listen to this , right . And I think the first year you know we're doing one episode a week , it was like , okay , 23 , 42 , 100 .
And people would be like , you know , when I have my first sponsors , they were like , well , when do you , when do you expect your numbers to improve ? I'm like I get happy when I see 101 , 102 , 103 . Like every one download , like you know , would make me happy .
And then , like , I started to realize it's not about the downloads , right , it morphed into something else , right , it morphed into hey , covid's done . Hey , why don't you come visit us at the shed ? Oh , okay , what do you mean ? Okay , let's do some onsite stuff .
But so I agree , I mean , I think , being on site , I think , a lot of these other podcasts and , like the other day you saw this because I tagged you in that post of all the industry podcasts that are out there , you saw that , yeah , I named off 15 .
And I said the first three people that reach out to me , I'll give you , I'll buy your passes to pod fest , which is happening next year in January . I've been pod fest . No one reached back out , really Not one person . I mean Carl Carl , like Carl did . I mean Carl's .
All I've been talking to him about going to podcast , getting the team up there because it's a great source of education , but not one person from our industry reached out . And I even said to myself you need to get on there and make another comment . So I did . I made like a comment like is there no one going to reach out ?
Right , kind of to put the post back and everybody's feet again . And then nobody reached out again .
And then I said to myself I know why they're not , though , because they're not doing it for the industry , they're doing it for themselves , they're doing it for whatever their selfish need inside their consulting business right their ad agency it doesn't no offense , like you guys .
Great , there's 15 podcasts out in the industry , but if you're not out there being relevant to the industry , how are you helping grow our community and our people , man ?
It's like that's 100% and because think of the content , right , when you listen . Okay , for me , when I'm listening to a podcast , what I can't get into or get behind or embrace the monotone one way , like just somebody reading off of a piece of paper , I can't do it , I don't wanna listen , that's not entertaining .
There's been a couple podcasts he told me to listen to and I immediately text him afterwards . I couldn't get past five minutes .
And these were like these are high ranking shows , I know , isn't it crazy ? Like , and trust me , there's shows that in our world too , because there's like 80 in the food industry . Now , right , you've seen them all . And some of these , like , I can't even get past the intro music True story , like it's .
Like some of these ones , I'm just like like five or would have done better for you , like , how did you do ? Like what is going on ? And then like it's crazy . And then , like you said , I respect the boomer generation about trying to get creative right .
But starting a podcast and getting on a green screen and you know , isn't creative , right , it's like it's more than that . And I tell everybody , like , when you look at the walk and talk platform right , it's a platform , it's not a podcast . Right , it's got video , it's got audio . Right , it's got . Your website is LinkedIn .
You've got a lot more than just a podcast , right . And I think a lot of people think , oh , just start a podcast , we'll talk about it , we'll have our friends on , and then they get , and then they get into it and they're like , yeah , I have work to do , I got to go sell produce .
Okay , I got . I have a real job to do .
They're like I can't like I can't just sit around and like , look guys , we've been here . You guys have been here longer than me , but just getting into this , we've been here for a couple of hours already Just talking , planning eating looking at food .
Some of us work , some of us had a towel over the shoulder who did nothing ? Oh , is that right ?
I was wondering why he had a towel over his shoulder . I'm still wondering why it's on his shoulder .
I don't waste John's paper towel . I have this . That's what I do .
But listen , it's the truth . Like a lot of people , they got to be back at the office right now . Right , if they're going and trust me , we get this all the time because I have people that are on interviews and they'll be like , hey , I got a hard stop at 11 because they might even some of our guests . Right , they have to get back to work .
Like this is not just I'm going to start a podcast , Suckers that's right , well , I mean , I think , the ones that do well have the passion for it .
It's consistent . Listen , it's consistent . It's more than passion .
Well , it's chemistry , it's passion . It's passion , it's John's photography .
It's consistency . Yeah , it's a lot , there's a lot , it's the iceberg model right .
There's so much more . There's only the tip from on the top . There's so much below .
There's so much more . Just a tip , baby , just a tip , just a point at you . Yeah , just a tip , just a tip . But , now that you came to the I-Vis images and saw what goes through .
there's the man to my left , John . That's passion . Yeah , that's a beautiful .
I didn't realize walking in it was like a dark light .
It's like the moon . You didn't actually have .
Carl was like hey , buddy , come on in you know what I'm talking about .
There's like lighting going on . The song is on . You're like .
There's like another light , yeah there's like three dudes over a one light and applied food . I'm like no couch , I'm like wow .
What's going on here ? We realized that we started . I think it was like 10 o'clock when we started . You got here a little after 1230 . We were just finishing the last plate and I want to remind everyone food does not move .
No , it doesn't .
Once it's dead and it's on the plate , it ain't moving . No , no , no . So I mean that's the credit to him and the movie . Move it to my mouth and your belly .
From my belly .
In my belly , by the way . How is the BTS today ? By the way , bts so , patrick . If you know , that is an acronym that one of our loyal listeners , amy Yee , came up with . It was supposed to be behind the scenes , but now it's known as Big .
Tummy Status yeah , Big Tummy Status . Amy Yee in the house .
Well , amy , I don't have the privilege of having that BTS , so what I did ?
is . I posted some behind the scenes stuff . Last week Was your Big Tummy in it . No , no , I just put BTS because it's you know , most people know BTS and I get some . That's a Korean group right yeah , right the boy band , right . So I get a side note . She's like , hey , what's BTS ? Big Tummy Status .
And she , because she didn't know , but she said a fun , and she goes Big Tummy Status . And I was like wow , that's brilliant , that is brilliant .
So that's in it , no , but on the commentary , yes .
Yes , so pooch , I just want to bring up Big Pooch Rivera .
You got to bring up a couple of things . You got October 23rd , you got November 12th and November .
This guy and you're on the list too March 7th , no , no , no , wait , forget his March 7th , or something .
Forget my March 7th . He can't forget his March 7th . It's been great being here everyone .
All right , listen . October 23rd we are having a walk and talk bash over at Sally Marr rooftop bar in their private banquet room on the balcony .
That's what I heard , yeah .
It's going to be chefs .
It's going to be influencers 17 chefs right now .
Yeah , Food influencers , distributors , all sorts of cool people from the industry . And we're going to eat , we're going to have cocktails , going to be badass .
Am I on the VIP list ?
Yeah , you are on the VIP list .
I just get back from California .
So I don't care where you are , we actually have a . I'm just getting back . Three farmers are going to be there .
So we got to look for the fourth one .
Well , you know how many after I come right ? Well , there are three .
So , so , pooch , I want to get back to big pooch . I had a like an hour conversation with them a couple of days ago and he were so we're given the we're given . Put your Vera from Louisiana . He's going to get a 10 minute segment every month and he is going to be the Creole ambassador to the world on our program . He's got a pretty nice .
He's got his repertoire repertoire . Yeah , like he was on that geo , he's on a bunch of shows . He's serious guy . That's how I met him Right , yeah , he was with his producer . Right . So anyway he's . So he's going to , we're , he's going to , we're going to do a segment with him and he's going to go through the history of Louisiana , culinary in Louisiana .
So , and it's pretty deep , because you have the French influence , italian influence , african American influence , you know , through the , you know through all the different periods of time . I am so excited about this because it's coming from a chef . He's a chef by trade . Coming from a chef's perspective , it's going to be freaking badass .
Well , we not only just don't have just pooch , we have so many others .
They're going to be lining up . He's just , he's just happens to be the yeah , he's kicking off , but there's another . What five , six , oh , I think we're back up to six now . Yeah , yeah we got , we got .
Manny LJ , jason pooch .
These are all chefs right , got it . And each chef comes from a different region of the country and they're going to really focus in on that particular region and it's going to be freaking cool . But anyway , pooch is also going to be meeting us out over at the World Food Championship . That's November 8th to the 12th or whatever , so that's going to be .
That's going to be so much fire , that's going to be so much fire . I was really like you know , mark Conway ? He's like , hey , you want to be a master judge over at the World Food . I'm like you know why he asked that right ? I'm like , yeah , why .
Look down .
You can . You're professional , I am . I'm talking about your BTS , oh yeah .
Yeah .
We can't see that Anyway yeah it's you know , I wear this with pride , with pride .
We know yeah , I got to go to the doctor and I have to go with him because I'm the excuse , right , yeah .
It's your fault . See , you know I was , totally I was . You know I was , I don't know .
Two hundred , yeah , One ninety five , Jeff , I told him I said 50% of your plate needs to be green . So he goes . What does that mean ? I mean green sauce .
Green pesto . Jimmy Cherry pesto pesto , pesto works , pesto . Is that okay for you ? Yeah , okay , all right .
Just want to make sure you know you got to do a good pesto I do yeah , he did Did you want me to make it .
I'm not now . No , he's got BTS . Oh my God .
Wow , Wow . I'm just going to make a . When we have the place , when we get the house , I'm going to make a sauce or a rub that's going to be called BTS .
Yeah , the BTS . The BTS is going to be fattening his hell yeah .
Maybe it'll be foie gras . Yes , yes , yes , wow Um so it was sour , sour bread .
Yeah , ah , there's so many , there's so much to eat . You know what I mean . Like so many things that we got to get into man , Like you know , just keep feeding me and feed me . Oh , yeah , all right . So , yes , did you want to talk about March seven ?
I mean like , I guess we can .
It's kind of a big deal .
I mean it's it's a the first in person event that I'm hosting , so it's kind of a big deal .
Let me just let me before he gets into this you want to go .
you , maybe , maybe , maybe .
Let me be hold on , I'm going to be Flava , flav for a second .
Where's your clock ? I'm wearing a . This is how that did . Oh , he's wearing these shoes . He's got the . He's got the kitchen rag on his shoulder .
Yeah , boy , I'm not going to say what we called that back in that rag back in the days . Yeah .
Oh my gosh , all right . So Shootmaker , okay , let's silence , all right . So what he's putting on , what he is creating right now , the experience is nothing short of abject , absolute bad assery . Okay , you know , I will tell you something . This guy I wish I had a tenth of the energy that he's got . Stop eating beef .
No , I won't do that and that's not worth it for me . Go to hell Energy . Go to hell .
Energy is not willing to put the work in . I'm not willing to do that . No Fine , Change is hard man . You know what ?
I was trying to be . You know , I was trying to like to pump you up because it's all great stuff , man .
Man go ahead . No , I appreciate it , I appreciate it hey what's your thing on March 7th man ? What's the ? Can you give us an overview ? Please go ahead .
Where's the spreadsheet ? No , I got a hard cut up , hard cut off . Come on .
I got a hard stop at 11 . Then we , if we could be done , we get this out of the way . No , march 7th , you know it was . It was about a year in the making . So we did the Southeast Produce Council's Southern Exposure in no , in Orlando . That was about March of 2022 . We all kind of went out to that .
Was it this past year ? Yeah , is that already a year ?
It was this year right .
It was this year . Right , it was March , yeah , 22 , yeah 23 .
You're right , it was 23 . You're right , you'll see . It's already been that long , yeah , so that was March , it's almost been a year , but before that we were . I remember we were sitting in Tennessee and someone came out to me and we were in a networking event and they said , you know , when are you going to put something live on ?
And I was like I do live streams all the time . Hey , what's happening there ? Like no , you should do something . I said , yeah , you're probably going to . So I kind of started like touching base with some of the sponsors and was like , hey , if we're not going to be in Orlando next year , right , like what , do you think about hosting this event ?
And then , boom , it was in Orlando again .
We were like , well , there goes that Well previous to that .
They were like hey , we're not going to be at the dolphin and swan next year . And I was like what were you guys going to be ? And they were like we haven't announced it yet .
So in the making of that , I had this weird feeling that it was Tampa , because Tampa was in 2020 and that was the last trade show is like March 4th or something like that right before COVID , right , so it was the last trade show , so that was 2020 . So I'm like man , and then they said boom , right after it's announced in Tampa , right .
And I made a call to Mary Heslop at Tendacre Marketing and I said there's no way we can't do something . And obviously previous 2022 , I was already talking to people about it in person event , right .
And so I reached out to three to five sponsors and I was like I got this idea Tampa , hometown for the podcast you know , that's where I live and they're like you know , mary was like what are you thinking ? And I was like I have no idea .
She's like maybe rent a boat or something , right , and she just started us and then , all of a sudden , mary was like I got an idea . She was like let's see it point to yacht . And I'm like , yeah , no , and she's like no , you know , trust me . So between March of 2023 and , I would say , august , say August 30th , we plan this out , pull the trigger .
So we are gonna have an exclusive inaugural in-person event at in Tampa Bay , march 7th 2024 , at , you know , before SCPC's event , southern Exposure , which is , you know , friday , saturday , sunday , how it usually is , and we are rent to the Starship Yacht . We're gonna be able to have about 113 people on the boat .
It's gonna be like , I said , an exclusive invite only ship . Yeah , it is a ship , yeah , it's a yacht . I'm gonna pull . What was it ? You remember Vince Vaughn . Every time someone said , well , your boat in , you've ever in Starksky and Hutch , he was like how's your boat ?
He's like it's a yacht , so my yacht , so yeah , so we're gonna have , you know , retailers , wholesalers , we're gonna have all of us see our group right here , all the walk and talk team . We're gonna have a celebrity guest . We've got some cool autographs already signed for , you know , to give away to some of the people .
We've got a very cool Patrick Kelly inspired , you know , meal plan that we have and you know we're gonna make it an event .
So you're gonna be beef on this thing .
There is no , you're walking on the boat .
Beef . There's no beef . There's actually no beef .
All right , I have a special dietary need .
Any beef Yep , you can eat before you get on . Wow , all right .
He'll bring up a attaché filled .
No , like a metalware , it's like a football .
We'll have all containers . It'll be no for drinks . No , it'll be like a big dough boxes A whole .
No , it'll be like a whole suitcase of strip steaks .
Yeah , just stacked on each other . Well , we got bacon , so we're good . We got pork , okay , hey bacon .
Good , we got a big dough box . We got it covered . We do Remember last year we did savor yeah . We do have bento boxes .
No beef , though for you no beef , no beef , no beef . So , yeah , it'll be fun . Man , we're all of us . It's going to be a great time . We're celebrating the podcast We've done . We're going on . Next year We'll be four years , or four year anniversary , and again celebrating all the community , right , bringing the community together , and right here in Tampa Bay .
I mean , why not Right ?
So we're going to be doing some video with you . Right , we got some sizzle real stuff to do Like . We got a lot of like . We got a lot of stuff coming up . Yeah , man .
You're going to listen , we're going to meet everybody . We're going to have a lot of fun . This year I've got some sponsors that are coming back for you know another year we did some cool videos this year with you know why he produce in their onions . Arctic apples with their apples .
And it was Thomas Parker . Yeah .
Thomas Parker did that and that was great man . I mean , those are the things I said . We're going to build that community , show people what we're doing and , you know , just try to grow this industry together .
And I think , I think more of your sponsors should get involved with chefs doing things , because hello who else uses that product .
That's that's . I know he's the conduit , but I'm saying to this now and then we're working on it right .
It's crazy to say that Carl and I have had a lot of talks with sponsors , right , and it's crazy how many of them do not do consumer marketing Like they don't get it . They don't . No , it's not that they don't get it , it's just their budgets have already been aligned that way . I mean , listen , I'm going to call out Zespri right now .
I feel like they don't get it .
We pitch Zespri many times on podcast sponsorship . Do you want to know ? Listen , zespri . I love you , but you tell you the truth , right , but it's like Zespri spends a lot of their money on clipping coupons . They do why . That's just their strategy .
But their thing is then they're devout .
You've noticed this If you walk into any grocery store Walmart , anything , publix's and go to where the Zespri Kiwis are , there's always like a dollar coupon right off it or it's right on the package . So they invest a lot of that marketing in the consumer , like hand to hand in person marketing and listen like All they need to do is like a QR code .
It's one stupid thing and you print it on the box , whatever and that's it .
I'm totally with you , but that's what I'm saying . So they're , it's a Kiwis , their product .
Zespri , golden Kiwis or Zespri , you know they write their Kiwis , but , like I said , but those are things like you I agree , like it's not that they don't get it yet , it's just some of that old school mentality is like it's like if it , if it ain't fixed if it ain't broken , don't fix it , and that's what they've been doing .
It's like look , you know , back in 1985 , blockbuster thought the same thing . No , it's true .
Listen when my mom used to and then , that's and that's why I think , and that's why I think too , that the reason why walk and talk is as popular as it is too , is because , like , people are seen and listening . Like you said , people are listening , and when I see the same thing when we go , look at that . We went to that show . It was funny .
It was actually this is right when we were wanting it two seconds . I was someone texted me and they kept texting me and I was like it was texting me . So I took a picture of all of us . I sent it . Guy wrote back and says tell Carl what's up .
And I'm like this guy knows Carl , who was it Right At John Pap , jack Vanip , oh Pap , but still but you know what I mean .
It's like it's we're building , like this community that we're building .
It's like , no , they're watching , people are listening , they're understanding Canopy Cafe Right oh , Canopy Road , Canopy Road Cafe that we sat down for breakfast and they were trying to figure out who we were who . What was that ? It was a breakfast joint over at Falkenburg and just like I said , it's just .
I think that's why we're becoming we are really more popular .
I really believe and I don't mean this because you know , obviously I feel like what you're doing and I feel like what , what Walk and Talk is doing . I feel like we're like the hottest things out there , you know , and it does not everything represents that .
It is yeah , baby , yeah very .
It's not like . It's not like dump trucks of cash or you know getting don't , don't , the front yard , but I but people are paying attention . Yeah , they are .
I don't some of the things that people say to me , like someone , someone coined me , like the official voice of the produce industry , or they're saying that you have so much passion for this industry and and at the end of the day , like I just say , as funny as it sounds , I'm like no , I'm like no one just doing it the way that I see it Right .
And there's a lot of people out there making videos and I cringe when I see them . Sometimes I'm like whoa but then right , but then . but then you're right . That's why I tell people I'm nothing special . I said it's just .
I do have a passion for produce and I have a hell of a good time doing this , and that's what sets the difference , because 90% of these people have jobs .
Whoa , whoa , whoa . Patrick Kelly PK , you are special man .
You are special . That's what the reading rainbow used to tell me . Reading rainbow , getting back to the one vendor , that you were calling out with the Kiwi what they don't realize they're great people too .
Bob , I'm not saying if they're bad or good , whatever and different . Here's the thing if they got to and hook themselves up with a chef , to me , kiwis , there's only one thing to do eat it , and that's pretty much it . You know , take the skin off and eat it . But if you get to be you can actually eat with the skin on .
True I understand that , but most people their persona is scooping out . You're right , I agree , but if you get with a chef and they have that passion for a Kiwi , then there's recipes that correspond with it , then it's an availability to then sell more , of course .
I mean look at , look at , look at some Pacific . Some Pacific runs the QT's right . What's their Kiwi brand ?
Oh , the zipper fruit Nope .
Mides , oh yeah , the Mides .
Right , that's the same company . Right , that's the Sampasiv .
But I call it zipper fruit because you just rip it up with your fingers .
But I'm just saying it's like you look at that , you will never see Mides being marketed . All they have to do is market QT's right and people will make the correlation . I think that you know some of these companies that don't see digital transformation as a plus yet and I'm going to be really calling some media companies out .
But some of these media companies don't give the impression , don't give the data and analytics back , or they're hiding it and saying oh well , you know you didn't sign to get that deal . Like , listen , at the end of the day , digital transformation has to be transparent .
So again , like Carl and I , we produce these two videos with the team here , right For with Chef Thomas Parker , we went back and gave them the data and analytics . Hey , here's your views , here's what we have , here's how it's performing . Right , here's look . We posted on LinkedIn , we shared it here . Here's the impressions and likes and videos here .
Like , we compile that A lot of the media companies that are out there that are offering digital transformation and in charging people 100 to $200,000 a year in contracts . And then all of a sudden , you know , jeff , you're coming back saying how did my ad for December go during the Picon season ?
And then go let's check on that , or they just it's not in your contract , so you're never going to get any of that .
They don't give it up .
They don't give it . And that's where I told you know , someone called me a week or two ago and said your competitor is stating this . And I said ask them . And , carl , you know some of these questions I'll be like ask them their top , you know position in these countries . Ask them what their download rate is .
Or here , ask them what their metrics is on their click-through rate through this , this and this , and then they'll come back and say , oh well , they said they're not going to share that . I go , I know , because I have their analytics at zero . Like , right , like people don't realize . Like that proof that data is actually what you need . So the more .
If Zespri was to take it on . Right , they invest that with us this year . Right , we're going to bring them data and analytics that's going to show them exactly what you just talked about . Right , they're not getting that from the other , the big multi-million dollar companies . So why are they going to give it to me ? Or Carl ?
Right , because they're just going to say , well , we're going to keep giving this to this and we're going to keep it here , we're going to stay with print . How in the world , carl or Jeff , how in the world are you surviving on just print advertisements .
Because I'm going to tell you one thing that big old packet I get in the mail every single day goes right into my recycle bin .
I mean you're helping with recycling .
I am thank you very much , I want to just sustainability is a big key for me everyone .
Thank you very much .
It should be .
I think that's part of the big part , but right . So I think digital transformation is going to change a lot , and I think , as we keep growing I think that's why we become more popular too is because we're showing people how they're going to get their reach .
Not how Carl Fiedini is going to get the reach , how Chef Thomas Parker is getting the reach , how Penance of Foods is getting the reach , how Arctic Apples is getting the reach .
No one thinks that I care about .
Carl , thank you , but at the other day I care about them in our community more right , because the more they bring on and sell and do , the more we get there .
I subscribe to the . You know , if something happens in altitude and you put the oxygen on yourself first and then you go and help others , I subscribe to that . But I do embrace everyone's other . Their needs have to be met . But everybody wants an ROI in this particular genre and there's no such thing as an ROI with this , unless you're doing hard sales .
If not , you're branding .
And branding . There's a cost of branding and exposure .
Yeah , so people need to come up to it . Well , the ROI in this is going to take longer to see than it would be in other things .
Maybe , though , right . Maybe , though , depending on how you do it .
Hold on , listen , guys . How many videos do you personally do you watch on YouTube and you don't like and you don't comment and you don't do anything . You watch it and you're like , huh , that's really good . And you move on . I'm guilty of that , I'm not . I am and I've been better .
Now I try to be a little cognizant and nice and I try to hit a like button or something like that .
If I truly enjoy it , like if I watch the full 15 seconds of it on a short . Oh yeah , now , because I know where I am in my digital relationship .
Most people are not content creators .
So most people pass it by . They will my kids , they slide it up and , by the way , this is a great little segue into it .
I wanted to get into something real quick Chef Greg Ritchie from SoCo over in Orlando . He's one of our newest restaurant recipes chefs , colony partner chefs and in the last I don't know six weeks , eight weeks his content that we've posted out there , put up his video series , is upwards of 50,000 views . That's awesome .
That's amazing , yeah , on YouTube . I get happy when I get to Me too .
Everyone counts Every single one counts , and when there's multiple thousands of them , it's really good .
I'm interrupted this , but do you remember that one ? I remember when Carl first started the podcast and he told me one time he goes . I remember one of your podcasts . I got like 97 listens but they listened like the whole way through and I said , and Carl was like he was bummed a little bit and I said , just remember .
I said if that was a premiere movie , you just had 97 people waiting in line . 97 people just sat in your theater and watched an hour and 15 minutes of your show . I'd be pretty darn happy if I were you and I think that's as you're alluding to right . Yeah , it's perspective .
It's totally because at the end of the day , if every movie premiere , right , they're showing up and they want to get a huge audience for a movie premiere , right , but then once that one movie premiere is done , then it goes out to how many times it hits the theaters and everything like that .
But just remember , at the end of the day it's like you're getting a selective audience and when you get to that four or 5,000 a day download , you're sitting there going . That's an audience . Now that's taking time to sit or watch like a movie premiere man .
Or a release . I think it might've been . Well , there were several people in the very beginning that said , ah , carl , do a podcast . And I originally told those people , like no , you're a dummy , like it's stupid . There's no , why would I do that when there's video ? You know , and I didn't know any better because I wasn't listening to podcasts .
So what do I know ? But , as it turns out , what we're doing here is the driver now for everything walk-and-talk media and it's amazing . You know and listen and like being on being on Patrick show in the very beginning a couple times and Shefford Bertil Trivenio to the menu His podcast , and I was like man .
It's really cool and I would add .
You know , hey , what were the , what were the you know downloads or whatever and it was always very impressive . So now I'm so happy that we got into this and we were a little bit fortunate . You know we're a little bit blessed because you know we had the you know Our video series .
We've been doing that for years , right , so we had a little bit of a following . So the transition into into podcasts was pretty good , like we're . You know we're close to I don't know about 800,000 downloads right now and I think there's an opportunity to hit a million . This October will be one year . This month is a year . Yep , are you kidding ?
me . I told you , I told you do it faster than I did .
I told you , we had a little bit of a following , like I looked , because I remember when you started your pie we didn't know there was no and there was no fall up , dude I .
There was no following . Yeah , no , no , no listen when you started your podcast .
When I started my YouTube channel . Yes , I didn't know you .
Yes , but I remember seeing you .
I was in produce for crying out I remember saying I was like the hell is this ? You know , and Within about a month or two of each other , is when we started our independent . We started started on this , this content .
Jay introduced us . Yeah , jay , jay Gardner . Yeah , such as America .
So you know in in that His growth over that time has really just been like exponentially .
Yeah Well , I don't want to say exponential .
I'm saying solid , solid , rock solid , because the people that are following him are Serious about following him and I , and that's a testament to what he's doing . You've seen it too .
We've been a century and we've been to the shows right but yeah it is true . I mean , I always say like I think the second million is gonna come faster than the first million . I think it took me a while , man . I'm at one point one point four , four , five , right , so it's not bad . I mean we average .
I mean this is what you got to look at if you I mean you guys are looking at the growth right there . I mean look at that , they're the flat line . I mean that was that first year that I was telling you see that 23 town loads right . But it took , and then all of a sudden like boom it . Just it exploded . So , and again , what ?
What I always think about is like you're , you're always not gonna go up , right , you're gonna go up , you're gonna go down , you're gonna go , you know , you know Everything in between . So it took me , what you know , to get a million downloads . It took me almost three years and now it's . You know , I that was million downloads , I think was it like April ?
right , yeah , it was , and we're at one point four , five million right now .
So you know , now we're averaging , you know a couple hundred thousand , almost a quarter now , how it's just grown right , and that , and that speaks to in this Genre in the podcast world .
These numbers are sick .
Oh , these are . These are insane numbers in there , and especially for niches , like for niches , like that's the crazy thing about it . For niches it's it's amazing , because most people want to listen to crime .
Most people want to listen to Ben Shapiro like most people want to listen to celebrities Most of you know what I mean , like the Joe Rogan and all that right and again , like even my podcast , like the guys , what we're doing right here is completely off the cusp a lot of times .
Like I mean interviewing CEOs , I mean I'm interviewing people that are like oh yeah .
No , you're crazy different your platform style and what we're doing my Monday show .
Yeah , my Monday show is completely different . It is legitimately like I'll get the CEO from this company and they'll want to come on and talk about their supply chain or what food they produce or what grow like . I have this one lady , we had her on . They grow like 70 different types of produce in Canada , like throughout Canada , right , like it's crazy .
And all they wanted to talk about is how they service the school systems all throughout Canada on a lot of their Local produce . That's amazing to me , right ? And then the Friday shows Dan will tell you what's fresh from the fields , right , so it's like then sometimes Dan will just ramble off for 15 minutes on hey , rhubarb's coming up everybody .
Do you have rhubarb ? You can do this this Rhubarb is coming up like he's got , like that voice . You know , if you ever met Dan Dan's like like six , six to like he's got it .
He's got the Radio .
No , it is the well , everybody , welcome back . He's got , he's got it .
But no , it's true , and I think that you know everybody , you know , listen , I have some diehard followers that if I , my podcast , doesn't post on Monday Like 9 , 30 am , they're like hey , drove to work this morning , your podcast wasn't up and I was like , okay yeah , we get that too and I'm sitting there like yeah , spotify didn't upload it today .
You know me , I'm sitting there in the back . Are like I get .
I get Wednesdays . So what's the topic ? I'm like , I'm wondering too , yeah , it's so true , but Brian killman , that's the one that does that . He will . He'll send me a message . She's on Wednesday . I get a little messenger on Facebook and hey , what's the podcast topic this week ? And I'm like I do . I think I've said it so many times now .
He doesn't ask now and now . It's just like it's a crapshoot .
It's like Russian roulette . Listen , there's gonna come a time I promise there will come a time when we are gonna be so far ahead on content . Shake your head at me .
Let me explain that . Like listen my pad one . Let me let me give you some advice from a you know a four-year-old here . No , you won't , you know . I told some of this the other day . They said they go . You know what happens if you get rid of the podcast . I said you'll never know . And I said what do you mean ?
I said I got a hundred ninety YouTube videos . I said I go , I can produce all that into audio . I said and you'll never know , I can quit tomorrow . I go and I'll have you know episodes produced for you hundred ninety two weeks , 192 weeks . I , but but as a backup right , like if you were to say like right now I had a gentleman CEO of grub market .
He canceled with me how to go out of out of a country . Boom , I literally grabbed the Shelby report that was sitting on my desk and I saw the first tab and it said H ? Eb reclaimed top grocery spot . I pressed record and I read this article for like five to seven minutes .
It's like boom , yeah , no , no , and that that one posted , like I did that on Thursday , posted on Monday . So you're not gonna keep thinking that big guy . You're gonna keep thinking that .
I don't know , I think .
I'm going to a fire .
No to it . Oh , I'm aiming high To be more organized in the approach here .
I'm aiming high , but not for that high relevancy .
You told me relevancy early . Here's the thing about his relevancy .
I've noticed something I'm starting to breathe , like Tony Sopramo , I'm like BTS I never have that problem no he
actually is gonna have that dicky-do problem . Yeah , well , you know .
I meet the man stroganoff .
It means what's ? Here's the thing . There are two people on the team that want to get more structure . And we use mine like whiteboards and we want to use calendars . Yeah , do that too . All right , really . And who , john , who in this room doesn't do that , carl ?
I'm looking at you , john . I'm looking at you .
I Was an intervention , no wait hold on a second .
I am not ready , I Not doing a food intervention .
I am not going we should do this cucumber . I got it . I have the idea . This is perfect . We put him on a limit until he gets structured , so no food .
I was the one .
That's our show .
When did you find out that somebody was coming today ?
Today I am like no , no , no , no , it's even worse , it was even worse , it was ding dong and John goes .
Who's here ?
John , I was wondering because when Carl said I go , I go , I can't come tomorrow for this reason , he goes okay . Then I said I can come , I send me the address . It's like nine o'clock . He goes , yeah , okay , but his address is in my car .
I was like I don't know about my heart .
I was like don't people keep addresses in their phones ?
Okay , so no , I have two different . I have my phone , gps , and then I have the nap . You know , the one that's native to the car right . You know , I always use the one he's in a car .
He's a jet ax . Really , what do you mean ? What is wrong with you ? Use your phone goes everywhere . You know , but I have .
I have .
I don't want to .
I when you have car this is hurting my brain . Shut up . I have . I have plug-in Car play . Okay , plug it .
What happens with ?
the silence . What happens with the plug-in car play is the little , the Dicky , the node starts to not work anymore . So what I do because I want to be able to use my phone at stops , red lights and stuff . I Want to be able to , you know whatever license plate number G . So what I ? What I do is I use my in-dash , you know , gps for stuff .
That's already that I go to a lot . So I just hit the thing you know recent and that's it you don't remember where places are .
I know how to get here .
Okay , just check it , but for you , I don't have the freaking address off the top of my head , you know and I wasn't gonna go out .
I know numbers and it's off of a G road and that's it . That's it , man . Yeah that Was we're done . We're so done that . That look right . You just got from John . What about the looks I'm giving all of you ?
Stay tuned next week as we talk about the whiteboard Collective studies on how to get organized .
Talk , talk about gen X and what you talk about whiteboards and stuff .
Yeah , gen X doesn't do whiteboards , he's a yellow legal pad . I .
Prefer it little spiral notebook Like dragnet .
The compass , the composition book .
Yeah , by the way , my daughter still uses one of those in school .
Okay , okay , ah Me alright .
Patrick's always great seeing you bro .
No , like great , great to be here .
I appreciate you coming out here , yet non beef eating son of my non beef eating less self you dirty . All right , patrick , john , you over there , we are out .