Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. However, their collaboration can face challenges stemming from technical complexity, differing priorities, and the need to bridge the gap between technical expertise and SEO requirements. Today, Andrea discusses how SEO can work with devs. Show Notes Connect With: Andrea Cordts: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Benjamin Shapiro :...
Aug 22, 2023•19 min•Ep. 1087
Andrea Cordts, SEO Manager at PharmaCann, explores effective SEO strategies and collaborations in specialized industries. SEO in the cannabis industry presents unique challenges and considerations compared to other sectors due to its legal and regulatory landscape. Many traditional marketing channels are inaccessible to the cannabis industry due to legal constraints, making SEO a critical avenue for reaching potential customers. Today, Andrea discusses how SEO in the cannabis industry is differe...
Aug 21, 2023•26 min•Ep. 1086
Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, explores optimizing SEO for global expansion. Scaling SEO across multiple markets in a multinational organization requires building strong relationships at various levels. From fostering collaboration within your own team to engaging with internal partners, and establishing connections at the local level, these relationships are crucial for unlocking growth. Today, Flo discusses scaling SEO across multiple markets Show Notes Conn...
Aug 17, 2023•22 min•Ep. 1085
Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, talks about optimizing SEO for global expansion. When you're the sole SEO specialist in a global organization, optimizing SEO for global expansion is a multifaceted endeavor. Education becomes paramount, especially when managing diverse stakeholders with varying levels of digital marketing expertise. Today, Flo discusses unlocking organic traffic growth for global success. Show Notes Connect With: Flo Guerrouani: Website // Linke...
Aug 16, 2023•20 min•Ep. 1084
Tyson Stockton, Co-Founder and Education Partner at PreVisible.io, looks at who's hiring and for what in the SEO world. As summer nears its end, the SEO job market is showing positive signs for job seekers. While remote roles have reduced post-pandemic, SEOs open to relocating for on-site positions can access promising opportunities. Today, Tyson discusses the current landscape of SEO hiring. Show Notes Connect With: Tyson Stockton: Website // LinkedIn The Voices of Search Podcast : Email // Lin...
Aug 15, 2023•18 min•Ep. 1083
Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative experience hasn't been officially released, the company has been quietly preparing for AI integration with the recent removal of FAQ rich results from Google search. This change has implications for site traffic as it is already reducing clicks to websites that previously relied on FAQ snippets for traffic generation. Today, Krista discusses how ...
Aug 14, 2023•29 min•Ep. 1082
Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T, and the impact on Google Search. With the emergence of generative AI and the shrinking organic spots on the SERP, SEO has never been more crucial for businesses than now. However, it also presents a challenging and competitive landscape where businesses must continuously evolve their SEO strategies to secure top positions. Today, Anthony discusses SEO's importance now vs. the past. Show N...
Aug 11, 2023•18 min•Ep. 1081
Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-generated content has undoubtedly changed the landscape of SEO, impacting content creation, user experience, and search engine rankings. As AI becomes more prevalent, the importance of E-E-A-T and the percentage of AI content in a page's overall content mix will play crucial roles in determining search visibility and rankings. Today, Anthony discusses AI...
Aug 10, 2023•21 min•Ep. 1080
Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for successful SEO initiatives as it ensures smooth implementation and minimizes resistance from developers. Moreover, at the enterprise level, many aspects of SEO rely on collaboration with tech teams to carry out the necessary changes effectively. Today, Joseph discusses why tech alignment is a key driver of SEO success. Show Notes Connect With: Joseph ...
Aug 09, 2023•29 min•Ep. 1079
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline their campaigns and advertise across multiple platforms seamlessly. Today, Brenton dives into a technical breakdown of how to generate the greatest r...
Aug 08, 2023•16 min•Ep. 1078
Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goals and maximize your advertising efforts. Today, Brenton discusses Google Ads versus Facebook ads and which channel is right for your business. Show No...
Aug 07, 2023•16 min•Ep. 1077
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management in SEO involves knowing when and how to say no to certain requests or projects. While it may be tempting to take on as many clients as possible to maximize revenue, it's essential to strike a balance and prioritize quality over quantity. Today, Gabrio discusses how to say “no” in SEO. Show Notes Connect With: Gabrio Linari: Website // LinkedIn The Voices of Search Podcast...
Aug 04, 2023•25 min•Ep. 1076
Gabrio Linari, Director and Owner of ROCK SEO, explores effective SEO management strategies. Effective stakeholder management and setting clear expectations are essential for successful SEO initiatives. By fostering open communication, understanding stakeholder needs, and providing clear insights into the process, SEOs can build trust and demonstrate the value of their efforts to all involved parties. Today, Gabrio discusses stakeholder management and setting expectations in SEO. Show Notes Conn...
Aug 03, 2023•33 min•Ep. 1075
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. In general, consumers do not seem to trust Google and other big technology firms as much as they used to. Google’s response to this public distrust has taken on many forms with the shift towards multiple URLs in featured snippets being just one of them. Today, Mordy discusses the evolution of featured snippets. Show Notes Connect With: Mordy Oberstein: Website // LinkedIn The Voices of Search Podcas...
Aug 02, 2023•11 min•Ep. 1074
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. The average Google user has come to expect a SERP that looks nothing like the SERPs in the past. There’s an expectation that not only text links will be served, but videos, images, and other formats will be present, and this is only possible with MUM. Today, Mordy discusses Google MUM and the future of search results. Show Notes Connect With: Mordy Oberstein: Website // LinkedIn The Voices of Search...
Aug 01, 2023•11 min•Ep. 1073
Mordy Oberstein, Head of SEO Branding at Wix, talks about the evolution of Google search results. Google’s search results have come a long way since 2016, providing consumers with better results thanks to NLP and machine learning. But, before getting to the point, their algorithm incentivized content creators to create subpar content which fostered consumer mistrust that still lingers amidst massive improvements on Google’s end. Today, Mordy looks into whether Google results are getting worse. S...
Jul 31, 2023•13 min•Ep. 1072
Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. Similar to any other algorithm, Youtube looks at certain factors to determine how to rank and distribute your content. However, it’s not enough to simply upload the content onto Youtube, the content should also be published externally and receive engagement on other platforms to indicate to Google that it is worth being ranked. Today, Brett discusses YouTube SEO. Show Notes Connect With: Brett Lane: Website // Link...
Jul 28, 2023•17 min•Ep. 1071
Brett Lane, CEO of SEO Outsourcing Inc., talks about mastering search algorithms. When it comes to mastering local SEO, it’s critical to demonstrate to Google that people who are close to your business are interested and interacting with your business. Ultimately, Google wants to show search results that will facilitate the best user experience, and to rank favorably in those results, there are specific actions that SEOs can engage in. Today, Brett discusses local SEO tactics for Google's 3-Pack...
Jul 27, 2023•22 min•Ep. 1070
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. SEO is forever evolving, and as 2023 draws near, SaaS companies will need to adjust their strategies to stay ahead of competitors in search. Plus, as inflation continues to rise, companies will have to face campaign and hirings challenges for next year as marketing budgets shift more towards SEO and people demand more flexibility in their working arrangements. Today, Alexander discusses some SEO challenges and pr...
Jul 26, 2023•12 min•Ep. 1069
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. Much like any other investment, companies need to calculate the ROI of their SEO campaigns. However, there are a lot of factors that must go into this calculation because there are so many customer touchpoints before the conversion occurs. Today, Alexander discusses the ROI of your SEO. Show Notes Connect With: Alexander Rehnborg: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // Twitter Ben...
Jul 25, 2023•11 min•Ep. 1068
Alexander Rehnborg, Head of SEO at GetResponse, talks about SEO for SaaS companies. When it comes to SaaS companies, the first business model is producing software for one business area while the second is the all-in-one route where more features and integrations are added. But, regardless of the business model, SaaS companies need to have a solid search engine presence, and that’s where SaaS SEO comes into play. Today, Alexander discusses SEO for SaaS companies. Show Notes Connect With: Alexand...
Jul 24, 2023•13 min•Ep. 1067
Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. There are many SEO myths floating around from 13 blog posts a month being the magical number to making sure your content is over 1,444 words. However, when it comes to SEO strategies, it’s really about doing your own research to figure out what will work best for your business. Today, Antonie discusses common SEO myths and why they're busted. Show Notes Connect With: Antonie Meeker: Website // LinkedIn The Voices of Search ...
Jul 22, 2023•14 min•Ep. 1066
Antonie Meeker, Founder and CEO at AM Marketing, debunks some SEO myths. Which should come first, the website or the SEO strategy for the website? Though many companies make the mistake of creating their website before thinking about an SEO strategy, coming up with the strategy first will undoubtedly work to your business’ benefit in the long run and help you to avoid costly website overhauls. Today, Antonie discusses why you should think about SEO before building your website. Show Notes Connec...
Jul 21, 2023•13 min•Ep. 1065
Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. When your business deals with clients, you’re bound to run into instances where employees make mistakes. While mistakes are opportunities to improve your processes, if you hired the wrong individuals, their response to these mistakes being called out may not be the most favorable. Today, Eric continues to talk about general leadership tips from an SEO to CEO. Show Notes Connect With: Eric Ritter: Website...
Jul 20, 2023•24 min•Ep. 1064
Eric Ritter, Founder and CEO at Digital Neighbor, discusses leadership tips from SEO to CEO. Moving from the point of being an SEO to being a CEO involves way more than just doing quality SEO work. It involves aspects such as sales, and managing a group of employees with a myriad of experiences, talents, and challenges. Today, Eric talks about general leadership tips from an SEO to CEO. Show Notes Connect With: Eric Ritter: Website // LinkedIn The Voices of Search Podcast : Email // LinkedIn // ...
Jul 19, 2023•25 min•Ep. 1063
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores the power of YouTube to drive your brand's influence and discoverability. When we think of YouTube, most SEOs don't consider it beneficial in terms of content strategy. However, YouTube is the second largest search engine behind Google and offers immense potential for driving organic traffic, engaging with audiences, and enhancing overall SEO efforts. Today, Gabrielle discusses why YouTube needs to be part of your SEO...
Jul 18, 2023•16 min•Ep. 1062
Gabrielle Florance, Senior Manager of Technical SEO at Newell Brands, explores strategies for content creation that maximize your online visibility. Content plays a multifaceted role in the success of eCommerce sites, impacting everything from search engine visibility to customer trust and loyalty. A well-developed content strategy is crucial for achieving continuous growth and staying competitive in the ever-evolving online marketplace. Today, Gabrielle discusses the importance of building cont...
Jul 17, 2023•18 min•Ep. 1061
Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Podcasting is a rapidly growing industry and the information produced during podcasts offers immense value for marketers. To unlock this value, Huckabuy developed Texo, which harnesses the power of artificial intelligence to convert podcasts into marketing content goldmines. Today, Geoff discusses how he's using artificial intelligence to create better content coming from the podcast space. Show...
Jul 14, 2023•17 min•Ep. 1060
Geoff Atkinson, Founder and CEO of Huckabuy, talks about how AI is going to impact the future of SEO. Artificial intelligence is making content production much easier for SEOs. But, with all the content we can now add to our websites, Google has to crawl more to index those pages, and that’s where your website’s performance will make all the difference. Today, Geoff discusses the impact of artificial intelligence on technical SEO. Show Notes Connect With: Geoff Atkinson: Website // LinkedIn The ...
Jul 13, 2023•18 min•Ep. 1059
Serge Bezborodov, CTO and Co-Founder of JetOctopus, talks about log files and Googlebot. Though it’s not usually SEO’s decision, javascript integration becomes inevitable once you have a large website. JavaScript presents several challenges to SEO due to its dynamic nature and potential impact on website crawlability, indexation, and user experience. Today, Serge discusses javascript that doesn't hurt your SEO performance. Show Notes Connect With: Serge Bezborodov: Website // LinkedIn The Voices...
Jul 12, 2023•14 min•Ep. 1058
