How Google's Generative Experience Reduces Site Traffic -- Krista Brea // Morningstar - podcast episode cover

How Google's Generative Experience Reduces Site Traffic -- Krista Brea // Morningstar

Aug 14, 202329 minEp. 1082
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Episode description

Krista Brea, Senior SEO Manager at Morningstar, talks about Google's generative experience and its impact on site traffic. Although Google's generative experience hasn't been officially released, the company has been quietly preparing for AI integration with the recent removal of FAQ rich results from Google search. This change has implications for site traffic as it is already reducing clicks to websites that previously relied on FAQ snippets for traffic generation. Today, Krista discusses how Google's generative experience reduces site traffic. Show Notes

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How Google's Generative Experience Reduces Site Traffic -- Krista Brea // Morningstar | Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast - Listen or read transcript on Metacast