A Clinic on All Things Sales with Peter Kazanjy

Peter Kazanjy (@Kazanjy), co-founder of Atrium and author of Founding Sales, joins Erik on this episode.

They discuss:

- The difference between selling to SMBs versus large organizations.

- How founders should think about sales as their company grows and evolves.

- Common mistakes that people make when growing their sales organization.

- What differentiates companies who scale sales successfully versus those who don’t.

- How to think about pricing models.

- How to measure the effectiveness of your sales team.

- How to think about compensation for salespeople.

- The best resources he recommends for learning about sales.

Thanks for listening — if you like what you hear, please review us on your favorite podcast platform.

Check us out on the web at villageglobal.vc or get in touch with us on Twitter @villageglobal.