Designing for the web can be challenging when things change so fast. Fortunately, whether it is 1994 of 2014 some principles never change.
Jun 02, 2014•7 min•Ep. 368
Writing for the web has many unique challenges. Just because you can write well, does not mean you can write good web copy.
May 30, 2014•7 min•Ep. 367
With so many ways to engage with users from social media to email and blogging, we must ensure we are communicating in a consistent way.
May 19, 2014•6 min•Ep. 366
Social media is not a channel for broadcasting. Rather use it to engage. There is no shortages of material making that possible.
May 16, 2014•9 min•Ep. 365
The reason many corporate social media feeds are boring is because of fear. Fear of making a mistake. But, it doesn't need to be that way.
May 06, 2014•8 min•Ep. 364
Creating a business case for digital change is about more than outlining requirements. We need to consider the readers perspective and tailor our arguments accordingly.
Apr 30, 2014•8 min•Ep. 363
If you need to convince management that digital transformation is required — map your customer journeys.
Apr 28, 2014•7 min•Ep. 362
We should all have ambitious dreams about what we can do with digital. But, when it comes to taking action we need to execute small, standalone projects.
Apr 16, 2014•7 min•Ep. 361
Do not base your selection of web design agency on their location. Skills and relationship matter more.
Apr 11, 2014•6 min•Ep. 360
Monitoring website analytics is an important part of evolving your website. Unfortunately many of us aren't monitoring enough and look at the wrong things.
Apr 07, 2014•5 min•Ep. 359
If you want to see a return on investment from your website it involves a long term commitment to optimisation.
Apr 04, 2014•5 min•Ep. 358
Be careful that your tender process does not undermine the design of your website or mobile application.
Apr 03, 2014•3 min•Ep. 357
Design doesn’t happen in a bubble. To create a compelling user experience you must take into account the context of the business.
Apr 03, 2014•2 min•Ep. 356
New post by Boagworld
Apr 02, 2014•7 min•Ep. 355
As web professionals we need to keep up with latest innovations. Finding the time to do this requires a streamlined workflow.
Mar 26, 2014•6 min•Ep. 354
In our desire to educate clients and colleagues about digital best practice, we often forget that we have as much if not more to learn from them.
Mar 26, 2014•2 min•Ep. 353
As web professionals we focus too heavily on delivery and not enough on knowledge transfer.
Mar 25, 2014•4 min•Ep. 352
One of the best ways to improve your site is to improve the content editor in your content management system.
Mar 22, 2014•6 min•Ep. 351
New post by Boagworld
Mar 17, 2014•2 min•Ep. 350
Internal web team should have a set of standards within which they work. This ensures the quality of deliverable and provides an operational framework
Mar 15, 2014•3 min•Ep. 349
New post by Boagworld
Mar 14, 2014•3 min•Ep. 348
Microsites are sometimes a necessary evil, but they are often poorly implemented. Perhaps Squarespace is the answer.
Mar 13, 2014•4 min•Ep. 347
For institutions to adapt to the digital economy they need to overcome legacy thinking. That requires digital professionals unencumbered by institutionalised thinking.
Mar 12, 2014•4 min•Ep. 346
It is easy to start a blog, join a social network or build a site, but if you don’t commit and monitor you are wasting your time.
Mar 12, 2014•6 min•Ep. 345
The country picker found on many websites demonstrates how attention to detail can make a big difference to the user experience.
Mar 05, 2014•5 min•Ep. 344
LinkedIn may not have the reach of Facebook or Twitter, but if you are in the B2B sector, it is an invaluable marketing tool.
Mar 05, 2014•4 min•Ep. 343
Too often we blame our boss or client for failure. The truth is they are no more empowered than us. Ultimately the buck stops with us.
Mar 05, 2014•5 min•Ep. 342
Personalisation can cause a lot of confusion. It comes in many forms and not all of them are appropriate for every site. Do not insist on personalisation unless you have a clear idea of what you mean and what benefits you expect.
Feb 28, 2014•8 min•Ep. 341
New post by Boagworld
Feb 24, 2014•4 min•Ep. 340
New post by Boagworld
Feb 20, 2014•2 min•Ep. 339
