The five things we must tell our boss and colleagues
If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?

If an important part of our job is to increase awareness and understanding of digital across our organisation, what lessons do we need to teach?
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Email mailing lists are a valuable marketing tool. However, getting users to signup, let alone open and click on emails can be incredibly challenging.
Persuading management that your website needs ongoing investment is only half the battle. Now you need to make sure it generates a return.
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As web professionals we know that websites require ongoing investment in order to keep them operating at peak efficiency. However, convincing clients of that can be challenging.
The next generation of web tools aren't just aspiring to replace Photoshop and Fireworks. They appear to be keen to replace the need for hand coding HTML and CSS too.
Making sure your websites and social media channels all work together is hugely important, and that means knowing what the role of each is.
Most companies can no longer manage the constant change coming at them. You have the skills to help, but are you willing to step up?
For many, user experience design is about creating interfaces that are easy for users to understand and navigate. However, this isn’t what lies at the heart of a good user experience.
Many companies pay lip service to user centric design, but the harsh truth is that without business transformation, most will fail to satisfy their users.
I’ve tried to ask colleagues/stakeholders about what laborious tasks they do that could be aided by a function of the website and they have no ideas or feedback. Please can you give me some examples of website functions that have been used in the past to successfully aid offline business?
Most web teams have a huge bias toward technical staff, but is that actually sensible?
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As web professionals we know that getting the best from the web involves thinking strategically about the sites long-term management. But how do we convince clients of that?
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New post by Boagworld