The Business Value of UX

User Experience, or UX for short, is the term used to describe an innovation process that uses a deep understanding of user needs to help create products and services that provide meaningful experiences to our customers. UX uses a set of design methods to unlock actionable insights that help to define products. It takes these insights to design and develop the behavior of the products we create, organize the workflow for interacting with them, and to connect them with our brand.  User experiences are created in stages over the course of a product’s development. UX teams engage end-users to discover insights; they design and prototype concepts and work them into detailed solutions; they implement the final product and evaluate how customer and users respond to release after release. Every product requires its own approach based on local constraints, but these stages represent a healthy UX process that can bring exceptional user experiences to life.

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The opinions stated here are our own, not those of our companies.