Mobile Web Design and Making a Great First Impression

First impressions matter.  Mobile users are very goal-oriented and super impatient. Avoid distracting a user from their goals. Keep your homepage and top landing pages simple. Be sure to have a clear call-to-action and a value proposition above the fold. A user should know what to do and why they should stay on your website in a moment’s glance.  

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Recommended Reading: Don't Make Me Think 

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