Three’s company: A proven model for good development

This presentation highlights our beloved ’3-in-a-box’ model that we have introduced at Citrix, a 20+ year old enterprise software company, to foster cross-disciplinary partnership and thus, innovation. Our model represents a pressure cooker, that forces 3 core domains of Engineering, Product Management, and User Experience to bond closely from end-to-end on a project to final delivery in a very tightly communicative and collaborative manner.