Multi-national user testing: Tools, tricks and pitfalls

Evaluating products and services with end users in multiple countries is increasingly important for companies with global market aspirations. Ilana will provide an overview of the tools and methods available to UX teams, product developers and marketers for conducting multi-national user testing to evaluate and improve is products. The presentation includes interesting client case-studies, including an ‘out of the box’ experience study of a medical device managed by Optimal Experience in 14 countries on behalf of the UXalliance. Ilana will cover pro-tips and pitfalls learnt from many years conducting international user research and testing.