Learnings and unlearnings: a (re)discovery of simplicity through ‘fuzzy balls’ (10-minute talk)

You can’t learn what you already know. In an epic quest to truly uncover customer innovation I share learnings and unlearnings from the early stage of our iPad app project. Goal 1: Unlearn complexity; Goal 2: Relearn simplicity. Why? To deliver on true business innovation – the one that is for the customer.