Experience strategy: A moment of wow that creates long-lasting relationships

A moment of Wow, a strategy that creates long lasting relationships – that’s how we at Telstra think about Experience Strategy. But how easy is this realistically and how often does an Experience Strategy actually get executed on? In my presentation I will talk about how we create Experience Strategies in Telstra, how we get around the ‘dust collecting’ Experience artifacts, how we learn from our mistakes and why we want to create brilliant connected experiences for everyone.