Google Ads in 2025: What Tradies Need to Know - Trade, Construction and Service Based Business Ep 216
Episode description
In this episode, Brendan Marshall and Jordan Pizzica break down what’s changed in Google Ads this year — and yep, AI is shaking things up in a big way.
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They chat about what still works (like good ol’ manual campaigns), why high-intent keywords are gold, and how to keep your ad spend from going down the drain.
If you're a tradie running your own jobs or trying to grow your crew, this is a must-listen. You don’t need to be a tech wizard — just understand the basics and use the tools smart.
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Google Ads, AI, digital marketing, Performance Max, manual campaigns, keywords, trade business, advertising strategies, PPC, marketing tips