In marketing and advertising, technological innovations continually reshape how brands engage with consumers. Today, we explore the realm of generative AI images and their potential impact on advertising strategies. Our guest, David Schweidel , the Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University's Goizueta Business School , shares insightful research-based perspectives on current possibilities and future trajectories. The integration of generative AI into adv...
Mar 14, 2024•27 min•Ep. 306
In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson , Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering dissent among group members. His insights shed light on the intricate dynamics of B2B sales and offer practical guidance for navigating dissent within...
Mar 07, 2024•27 min•Ep. 305
In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards , EVP at Fox Entertainment and head of creative advertising, provides valuable insights into effectively managing creative processes, fostering innovation, and maintaining team cohesion to deliver impactful campaigns aligned with business go...
Feb 29, 2024•31 min•Ep. 304
Addressing the complex issue of long-term unemployment requires a multifaceted approach that addresses systemic biases, provides support networks for job seekers, and promotes policies that foster economic resilience and opportunity for all individuals. By raising awareness and working collaboratively, we can strive towards a more inclusive and supportive society for those navigating the challenges of unemployment. Today we’re speaking with Professor Ofer Sharone , a sociologist at UMass Amherst...
Feb 22, 2024•35 min•Ep. 303
In today's episode, we're joined by MaryLeigh Bliss , the Chief Content Officer at YPulse , the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From streaming preferences to the impact of diversity in content, she offers a comprehensive analysis of the ever-evolving entertainment landscape....
Feb 15, 2024•27 min•Ep. 302
Today’s guest is Evan Shapiro , a prominent figure in the media industry, known for his candid insights and extensive experience. He shares valuable perspectives on the media landscape, marketing, and the need for change. The conversation sheds light on the complexities and challenges facing the media industry today. From fostering authenticity to embracing diversity and adapting to changing consumer behaviors, Evan offers valuable guidance for navigating the evolving media landscape. As the ind...
Feb 08, 2024•28 min•Ep. 301
Today’s episode features Samuel Stäbler , an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling , an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between layoffs, brand perception, and corporate communication strategies. By understanding the nuances of consumer behavior and the role of communication i...
Feb 01, 2024•30 min•Ep. 300
In today’s interview Bjorn Thorleifsson , the Head of Research and Insights at amp Sound Branding , delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the need for a flexible and holistic approach. As technology continues to evolve, brands that invest in creating a distinctive and memorable sonic identi...
Jan 25, 2024•25 min•Ep. 299
In today’s episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers. Key takeaways: On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use six social platforms. The Next Big Thing. Experiment with new platforms ... but don't put all of your eggs into the latest trend basket. All About Aut...
Jan 18, 2024•28 min•Ep. 298
In today’s podcast, global marketing and innovation expert Professor Stefan Stremersch offers insights into a holistic ideation process, balancing customer-centric approaches, diverse ideation sources, and the evolving role of AI. As businesses navigate the innovation landscape, understanding consumer perceptions and strategically implementing generative AI tools can shape the future of ideation and market success....
Jan 11, 2024•28 min•Ep. 297
In today’s episode MaryLeigh Bliss , Chief Content Officer at YPulse , delves into their latest tracking report on young consumers' gaming behaviors, challenging myths and exploring the profound impact of gaming on their lives. Myths Busted: Gaming is a Male-Only Activity. False. Both genders engage in gaming, with 98% of young men and 92% of young women participating. Gamers Are Hardcore Enthusiasts. False. Self-identifying as a gamer doesn't necessarily correlate with how frequently one plays....
Dec 21, 2023•26 min•Ep. 296
In today’s episode William Tincup , President of Recruiting Daily, explores the realm of Applicant Tracking Systems (ATS) and how to navigate them. He highlights the importance of customizing resumes and focusing on skills. Key Discussion Points: What an Applicant Tracking System (ATS) is and how the language you use in your resume influences how you are ranked for recruiters. How you can adjust your resume and LinkedIn profile to help lessen ageism's impact. Why you shouldn’t ‘Spray and Pray’ w...
Dec 14, 2023•28 min•Ep. 295
In today’s podcast marketing expert Martin Schreie r , Head of the Department of Marketing at WU Vienna and Editor in Chief of the International Journal of Research in Marketing, discusses the challenges and opportunities presented by generative AI in academic research and marketing. The discussion emphasizes the need for transparency, human involvement in the creative process, and a thoughtful approach to the evolving landscape of AI in both academia and marketing. Key Points: Transparency in A...
Dec 07, 2023•30 min•Ep. 294
Brands need to understand and adapt to the preferences of Gen Z and Millennials in the evolving social media landscape. YPulse ’s Chief Content Officer, MaryLeigh Bliss , explores young consumers' behaviors on social media and the opportunities for brands. Key Topics: TikTok's Growth: From its beginnings as Musical.ly, TikTok's growth has been extraordinary, with user rates among young people jumping from 5% in 2019 to 53% in 2022. Generational Preferences: TikTok is the preferred platform for G...
Nov 30, 2023•29 min•Ep. 293
Patrick Esposito , author and CEO, illuminates the path to entrepreneurial success. His book, "The Structure of Success," serves as a practical manual for small and mid-sized businesses. In today’s interview he flips the script, diving into failure — and how entrepreneurs can avoid it. Highlights from the interview: Factors leading to Business Failure: Esposito identifies five major causes for small and medium-sized businesses' downfall: Disputes between co-owners. Inability to evolve the busine...
Nov 16, 2023•30 min•Ep. 292
In the ever-evolving field of marketing, the challenge has always been optimizing the marketing mix. We were fortunate to discuss this complex topic with Prof. Koen Pauwels , a renowned marketing expert at Northeastern University and co-founder of the Data Initiative. His insight provided us with valuable guidance on how to approach and refine our marketing strategies. Topics discussed: The Power of a Framework: Input, Throughput, and Output Use a basic framework for marketing mix optimization: ...
Nov 09, 2023•27 min•Ep. 291
In this interview, Dr. Kyle Murray details how sustainable behavior can be effectively promoted through an understanding of values, energy, and consumer experience. By leveraging these insights, we can motivate greater engagement in eco-friendly actions. Key Points: Value and energy dynamics: Sustainable behavior hinges on consumer values and energy level. Grasping this interplay enables us to motivate eco-conscious actions. Energy-effort correlation: High energy levels combined with genuine wil...
Nov 02, 2023•27 min•Ep. 290
In this episode MaryLeigh Bliss , Chief Content Officer of YPulse , shares valuable insights into the media consumption habits of Gen Z and millennials. Some highlights that were discussed: Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu. When forced to pick between streaming services a...
Oct 26, 2023•30 min•Ep. 289
In today's information-rich world, crafting clear and impactful messages is crucial. In today’s conversation Todd Rogers , Harvard University professor of public policy, shares his key principles on how to engage your audience and ensure your message is understood. Here are some of the topics covered: Less is More: Everyone is skimming. Limit word usage and stick to the core ideas. Make Reading Easy: Using simple words and syntax help guarantee that your reader will easily understand what you wa...
Oct 19, 2023•30 min•Ep. 288
In today’s podcast Cortney Harding provides valuable insights into the metaverse, its potential, and the ethical considerations that come with AI, making it a fascinating conversation for anyone interested in the future of technology and virtual experiences. Topics include: Futurist Timeframes : Think in terms of a 5-to-10-year time horizon. Further spans lapse into the realm of science fiction due to unpredictability. Ethical Considerations : Explore ethical implications of recreating loved one...
Oct 12, 2023•29 min•Ep. 287
Gabriella Mirabelli interviews Dr. Nadia Abou Nabout , an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape. Click here for the show notes - where you can find a link to the research paper, published in the IJRM, that holds the formula you need to assess your targeting's true potential!...
Oct 05, 2023•27 min•Ep. 286
In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers. Takeaways include: Authenticity Assessment: To determine brand authenticity, YPulse surveyed a staggering 75,000 people aged 13 to 22. This data was collected over the pa...
Sep 28, 2023•26 min•Ep. 285
”… leadership intelligence and its eight related essentials are not some fuzzy, high-level concepts. Leadership intelligence is about taking deliberate, concrete action steps. That is why we call leadership intelligence an “action sport.” – Doug Lennick & Chuck Wachendorfer, Don’t Wait for Someone Else to Fix It In today’s podcast Doug Lennick and Chuck Wachendorfer discuss their new book, Don’t Wait for Someone Else to Fix It, and some of the essential things people need to do to enhance their ...
Sep 21, 2023•29 min
”It was electrifying. It was wonderful. But it was also anxiety-provoking. It was stress-inducing. It was hell. It was wonderful. And it was hell. … I was in Wonderhell” – Laura Gassner Otting, Wonderhell In today’s podcast Laura Glassner Otting discusses her new book, Wonderhell. Topics include: Who defines success. The importance of practice. The benefit of burning bridges. The power of accountability. Click link to purchase the book https://www.amazon.com/Wonderhell-Success-Doesnt-Should-Abou...
Sep 14, 2023•30 min•Ep. 283
Anthropomorphic products are items or objects that exhibit human-like characteristics, either in appearance, behavior, or personality. These products often feature human traits, such as faces, expressions, or even names, making them relatable and engaging to consumers. In today’s conversation, Dr. Rhonda Hadi, describes her research into anthropomorphic products and what she and her colleagues found regarding how certain cultural traits influence consumer preferences, shedding light on why we se...
Sep 07, 2023•27 min•Ep. 282
“ The marketing people are the ones in a position to be the idea originators, the concept builders, the ones who put the “start” in “startup.” Marketing people understand the marketplace, they understand consumers and they know what those consumers like and don’t like about the way things are going at any given time.” – Allen Adamson, Seeing The How In today’s podcast Allen Adamson , a renowned branding expert, co-founder of MetaForce and author of Seeing The How , brings his unique insights to ...
Aug 31, 2023•27 min•Ep. 282
“What ultimately makes the difference is you and the intentional steps you take to move beyond your comfort zone into your growth zone; be a bridge between people that would otherwise remain separated; and get comfortable with being uncomfortable. The true solution to a better tomorrow is what lies within you today.” – Dr. Randal Pinkett, Data-Driven DEI In today’s podcast Dr. Randal Pinkett discusses his new book, Data-Driven DEI, and some of the practical steps businesses and leaders can take ...
Aug 24, 2023•27 min•Ep. 280
In this podcast Antonin Facatier , Editorial Director for Western Europe at YPulse , discusses the attitudes and behaviors of young consumers across Western Europe. Topics include: The staggering impact of climate change on consumer consciousness and behavior. What happens when economic challenges dovetail with environmental concerns. The nature of racism and social unrest in Western Europe and the lingering impact of World War II. Why, in Western Europe, sabbaticals aren’t just for academics....
Aug 17, 2023•26 min•Ep. 279
In this interview with Christopher Volk , author of The Value Equation , we learn valuable insights into the world of business and wealth creation. As a seasoned entrepreneur and author, Volk sheds light on key aspects that contribute to business success, ranging from value creation and cash flow management to the evolving landscape of industries. Topics include: The importance of a well-defined business model. Why cash flow management is so crucial for business success. Three business efficienc...
Aug 10, 2023•28 min•Ep. 278
Today we’re speaking with Annetta Grant , an assistant professor of markets, innovation, and design at Bucknell University, about crowdsourcing and its impact on consumer experience and innovation. The interview delves into the definition of crowdsourcing, its benefits and risks, and its connection to organizational justice and community dynamics within crowdsourcing initiatives. The conversation interview sheds light on the complexity of crowdsourcing initiatives, the significance of fairness i...
Aug 03, 2023•34 min
