In today's podcast interview, we delve into the complex world of business-to-business (B2B) sales dynamics with Dr. Jeff Johnson, Associate Professor of Marketing at UMKC's Henry W. Block School of Management. The focus of our discussion centers on the challenges B2B salespeople face when selling into a buying center, especially when encountering dissent among group members. His insights shed light on the intricate dynamics of B2B sales and offer practical guidance for navigating dissent within ...
Mar 07, 2024•27 min•Ep. 305
In the realm of entertainment marketing, creativity serves as the backbone of success, yet managing creative teams to produce inventive work within business objectives, budgets, and deadlines demands a delicate balance of freedom and structure. Scott Edwards, EVP at Fox Entertainment and head of creative advertising, provides valuable insights into effectively managing creative processes, fostering innovation, and maintaining team cohesion to deliver impactful campaigns aligned with business goa...
Feb 29, 2024•31 min•Ep. 304
Addressing the complex issue of long-term unemployment requires a multifaceted approach that addresses systemic biases, provides support networks for job seekers, and promotes policies that foster economic resilience and opportunity for all individuals. By raising awareness and working collaboratively, we can strive towards a more inclusive and supportive society for those navigating the challenges of unemployment. Today we're speaking with Professor Ofer Sharone, a sociologist at UMass Amherst ...
Feb 22, 2024•35 min•Ep. 303
In today's episode, we're joined by MaryLeigh Bliss, the Chief Content Officer at YPulse, the leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From streaming preferences to the impact of diversity in content, she offers a comprehensive analysis of the ever-evolving entertainment landscape.
Feb 15, 2024•27 min•Ep. 302
Today's guest is Evan Shapiro, a prominent figure in the media industry, known for his candid insights and extensive experience. He shares valuable perspectives on the media landscape, marketing, and the need for change. The conversation sheds light on the complexities and challenges facing the media industry today. From fostering authenticity to embracing diversity and adapting to changing consumer behaviors, Evan offers valuable guidance for navigating the evolving media landscape. As the indu...
Feb 08, 2024•28 min•Ep. 301
Today's episode features Samuel Stäbler, an assistant professor of marketing at Tilburg University in the Netherlands, and Alexander Edeling, an associate professor of marketing at KU Leuven in Belgium. They've investigated the effects of layoff announcements on consumer brand perception. Together they discuss the multifaceted relationship between layoffs, brand perception, and corporate communication strategies. By understanding the nuances of consumer behavior and the role of communication in ...
Feb 01, 2024•30 min•Ep. 300
In today's interview Bjorn Thorleifsson, the Head of Research and Insights at amp Sound Branding, delves into the importance of sound in marketing, specifically focusing on sonic branding. He provides valuable insights into how marketers should be thinking about leveraging sound, emphasizing its emotional impact, cross-cultural relevance, and the need for a flexible and holistic approach. As technology continues to evolve, brands that invest in creating a distinctive and memorable sonic identity...
Jan 25, 2024•25 min•Ep. 299
In today's episode, MaryLeigh Bliss, the Chief Content Officer of YPulse, dives into the dynamics of social media and its significance for brands aiming to connect with young consumers. Key takeaways: On Beyond TikTok. While TikTok remains a dominant force, your social media playbook isn't solely a TikTok playbook. Young consumers, on average, use six social platforms. The Next Big Thing. Experiment with new platforms ... but don't put all of your eggs into the latest trend basket. All About Aut...
Jan 18, 2024•28 min•Ep. 298
In today's podcast, global marketing and innovation expert Professor Stefan Stremersch offers insights into a holistic ideation process, balancing customer-centric approaches, diverse ideation sources, and the evolving role of AI. As businesses navigate the innovation landscape, understanding consumer perceptions and strategically implementing generative AI tools can shape the future of ideation and market success.
Jan 11, 2024•28 min•Ep. 297
In today's episode MaryLeigh Bliss, Chief Content Officer at YPulse, delves into their latest tracking report on young consumers' gaming behaviors, challenging myths and exploring the profound impact of gaming on their lives. Myths Busted: Gaming is a Male-Only Activity. False. Both genders engage in gaming, with 98% of young men and 92% of young women participating. Gamers Are Hardcore Enthusiasts. False. Self-identifying as a gamer doesn't necessarily correlate with how frequently one plays. W...
Dec 21, 2023•26 min•Ep. 296
In today's episode William Tincup, President of Recruiting Daily, explores the realm of Applicant Tracking Systems (ATS) and how to navigate them. He highlights the importance of customizing resumes and focusing on skills. Key Discussion Points: What an Applicant Tracking System (ATS) is and how the language you use in your resume influences how you are ranked for recruiters. How you can adjust your resume and LinkedIn profile to help lessen ageism's impact. Why you shouldn't 'Spray and Pray' wh...
Dec 14, 2023•28 min•Ep. 295
In today's podcast marketing expert Martin Schreier, Head of the Department of Marketing at WU Vienna and Editor in Chief of the International Journal of Research in Marketing, discusses the challenges and opportunities presented by generative AI in academic research and marketing. The discussion emphasizes the need for transparency, human involvement in the creative process, and a thoughtful approach to the evolving landscape of AI in both academia and marketing. Key Points: Transparency in AI:...
Dec 07, 2023•30 min•Ep. 294
Brands need to understand and adapt to the preferences of Gen Z and Millennials in the evolving social media landscape. YPulse's Chief Content Officer, MaryLeigh Bliss, explores young consumers' behaviors on social media and the opportunities for brands. Key Topics: TikTok's Growth: From its beginnings as Musical.ly, TikTok's growth has been extraordinary, with user rates among young people jumping from 5% in 2019 to 53% in 2022. Generational Preferences: TikTok is the preferred platform for Gen...
Nov 30, 2023•29 min•Ep. 293
