There's a number for you. Mobile now influences $1 trillion of in-store sales. This is according to the most recent survey results from Deloitte Digital. Navigating the New Digital Divide highlights the growing importance of tracking the entire mobile shopping journey and not just the transaction as many other studies do. Mobile influences much more than payments and this proves that in spades. Chuck highlights the results in this episode....
May 20, 2015
Welcome to episode #234. On the show: Fujitsu's Ubiquitouswear; SocialRadar's LocationKit; Domino's order by tweeting an Emoji; Tunity App; JCDecaux punks Belgium Marketing Directors; Auto-cue's car movie scenes re-enacted with augmented reality; The Doghouse Virtual Reality movie; ooVootique; Dunlopillo's connected mattress; Geoconquesting in real life thanks to Zo Rooms vs. OYO Rooms. Chuck Martin joins us to talk about the latest Thinknear Location Score Index. Full show notes can be found he...
May 18, 2015
The industry surrounding the Internet of Things will be worth $8 trillion according to a recent report by Cisco and DHL. While a good portion of that value will be in hardware and software, Chuck explains how all of those connected pieces will lead to massive gains in mobile commerce revenue as well.
May 15, 2015
** This is a rebroadcast of one of the most popular episodes on UNTETHER.tv - and an episode that should be revisited if you are now seriously looking at growing your user base in mobile. Tons of tactics and strategies are in this episode that can help you do just that. Enjoy! ** It was only a matter of time before China became the world’s largest mobile market. Now it can’t be ignored. This year it surpassed the United States for iOS and Android activations and will soon hit over 500 million sm...
May 14, 2015
Mobile is becoming more and more a part of the buying process. It now accounts for 27% of global online payments and is not slowing down. In fact, that number is up 5% from the previous quarter. All this is from the Ayden Mobile Payments Index for the first quarter of 2015. Chuck offers some of the key findings in this episode.
May 13, 2015
Welcome to episode #233. On the show: Banjo closes $100 million in funding; Pizza Hut lets you track your pizza; Gimbal partners with Tillster for restaurants; SpotMe App lets you pay and track debts; Battersea puts dogs on digital screens; Wall's Ice Cream brings the truck inside your office; Ice Men campaign for organ donation; Departures NYC; Shadow WiFi; UrbanClap from India Full show notes can be found here ....
May 11, 2015
From big to small to big again. This is the path that we have taken with the phones in our pocket. We started with phones that required a car to carry the battery and clamoured for more portability. Just when our prayers were answered - and so much more - we are once again looking at our phones getting bigger and bigger and bigger. Chuck highlights the stats from a Flurry study about global phone size as I long for my Startac......
May 08, 2015
Greg Stuart, CEO of the Mobile Marketing Association, joins us to talk about some ground-breaking research that his organization has been conducting with the likes of WalMart, Coca-Cola, AT&T and MasterCard. The study is called Cross Marketing Effectiveness (SMoX) and offers as close as possible the answer to every marketers top questions about investing in mobile: How much money should we spend and where should we spend it to be most effective. Greg is here to summarize the results and give...
May 06, 2015
MCX - the Merchant Customer Exchange - has brought together many of the top retail brands on the planet to offer up a unique mobile commerce platform but things seem to be fraying at the edges. In the span of 48 hours the service, beta-testing somewhere unknown, has lost one of their big brands and their CEO. What does this mean for their future? Chuck offers us some insight and, perhaps, their destination......
May 05, 2015
If you ask every smartphone user on the planet if they've played a game on their phone, the majority (as in the GREAT majority) will say they have. Ask those same people if they've paid for a game on their phone and the number shrinks. If you ask those same people what game they've paid for there will be a handful of household names that will emerge - we'll call those guys the winners. This is the competitive world of mobile gaming where millions of dollars are poured into games with a 0.2% chan...
May 01, 2015
A recent study by Edelman Berland on behalf of eBay Enterprise looks at where and what smaller retailers are doing and spending for mobile initiatives this year. Chuck has pulled 2 key stats from the report and discusses them in this episode.
Apr 30, 2015
The app stores are littered with the broken dreams of thousands of entrepreneurs from around the planet. The early days brought such incredible opportunity to those with foresight and coding abilities - get a game into market and the magic of the devices will do the selling. Unfortunately, for the most part, those days are gone for good (perhaps to emerge again with wearables?). This doesn't mean that the entire app economy is in a tailspin - in fact, the spoils are greater now and getting bigge...
Apr 29, 2015
The uses of beacons have matured in the last year and are now rolling out for many different uses across almost all industries. Chuck runs down some of the big announcements that are shaping the beacon industry including news from Swirl, Swatch, InMarket, Radius Networks, ShopKick and ShopperTrak.
Apr 28, 2015
Welcome to episode #231. On the show: Viewswagen wants to sell ads in Uber and Lyft; Density brings local establishment crowd numbers to mobile; Twitter invests in Swirl; Gannett pours millions on Gravy; Track your luggage with BagJourney; Order your rickshaw in India with Chaloge Kya; MomCo helps mothers connect with each other and local businesses; Voatz hopes to bring the vote to the voters; Leap Transit makes taking the bus the destination; Air Orchard and Ant Man innovate on billboard adver...
Apr 27, 2015
Mobile's consumptive nature marches forward pretty much unabated when it comes to originating traffic. This is uncontested as the majority of us look to our smartphones and tablets as first screens these days. Traffic is one thing, but what about sales? Is the growth in sales originating from a smaller screen keeping up with the traffic? Chuck highlights the latest quarterly mobile stats from Affiliate Window that answers this question and many more....
Apr 27, 2015
There have been an incredible number of mobile commerce studies that have been released over the last month but have no fear - you don't have to read them all. Chuck highlights 8 key data points from these studies that you should know and he does it in under 2 minutes.
Apr 27, 2015
Is there a more competitive vertical in mobile than gaming these days? So lucrative for so few yet with so many companies vying for our spare time. If you look through the various app stores these days it is evident that mobile gaming is also a "big brand" battleground. How can smaller, more nimble and innovative game developers compete? How can they attract the bigger brands that have the budget to build great mobile gaming experiences with brands people recognize? In short, can game developers...
Apr 22, 2015
Welcome to episode #230. On the show: WatchQuest for your AppleWatch; Foursquare's PinPoint + Yahoo! rumours; Pay with your Jawbone if you have an American Express; John Moose gives away their music if you are in the woods; Planet Labs' constellation of satellites for humanity closes $118M; BlowUp Media wraps buildings in temporary screens; Toronto Library maps poetry; RetailNext closes $125M; ByHours lets you rent rooms by the hour; Verifone Media's #HelloGeo campaign. Our special guest is Bren...
Apr 20, 2015
In-store WiFi will jump in 2015 - according to the recent Impact of Store Networks and WiFi on Customer Experience study done by IHL Group. The study focuses on a number of in-store technologies but, as you'll see in this episode, the impact of having WiFi in a place of business is hard to argue with. Also, in this episode, Chuck highlights the kinds of information companies are collecting from their WiFi users and how they are using it. Let's just say there is a lot of room for improvement both...
Apr 17, 2015
The mobile commerce gap is widening between retailers that get it and those that don't. The logical thinking is that a rising tide raises all ships - especially when it comes to mobile commerce and retail. Of course when the industry advances so should everyone right? Wrong. A recent study by Criteo shows that if you aren't committed to building and implementing a mobile strategy you will fall behind at a rate that, at some point, there will be no recovery from. Watch as Chuck brings these numbe...
Apr 16, 2015
There is a constant conversation and polarizing debate about the need and impact of wearable technology. Some proselytizing their ability to regain our humanity (seriously) while others eschew their usefulness - certainly of no value to businesses. While the debate rages on you know the reality will land somewhere between the impact of the smartphone and the tablet - that is to say a revolution of magnitudes we haven't quite grasped yet. Apple did sell 1 million watches in 24 hours... I think th...
Apr 15, 2015
It is one thing to capture loyalty points on mobile - which seems to be almost normal these days - but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty...and it isn't earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away....
Apr 14, 2015
Welcome to episode #229. On the show: xAd launches Global Blueprints; MedNav tries to be the OpenTable for medical appointments; Coke Zero and Carlsberg pour out from a billboard; Sponda uses RFID to add location to malls; Freckle IOT partners with BlueBite; ShopperTrak partners with Shopkick; Patagonia will fix your torn clothes; StudioTime tries to be the AirBnB of recording studios and Delta tries not to kill your animals. Our special guest is Christophe Remillet of OneVisage. Full show notes...
Apr 13, 2015
While the mobile transaction is not the stat to focus on when it comes to the true impact of mobile commerce it is VERY hard to deny the growth in those numbers. Criteo's latest research - State of Mobile Commerce - for Q1 of 2015 shows the incredible increase in mobile transactions and Chuck highlights it all right here.
Apr 10, 2015
From nowhere to inside every Apple store in the United States, most Major League Baseball stadiums and even a part of the past 3 Super Bowls. That's just a sampling of where you will find the technology of the company featured in this episode. The company is Gimbal - makers of an in-real-life engagement platform that features some of the leading beacon technology in the industry. Beacons have been referenced on a scale from "huge consumer distraction" to "the saviour of retail" and everything in...
Apr 09, 2015
A new study by the Global Web Index brings some incredible mobile commerce numbers and may answer the age old "app vs mobile web" question once and for all. According to the study there are over 500 million mobile shoppers globally and the largest grouping is in the coveted 16-44 year old range. Questions? Well, if that isn't enough ammunition to arm your mobile strategy, the study also lays waste to the idea that you don't need a shopping app...watch the episode to find out why....
Apr 07, 2015
Welcome to episode #228. On the show: Pac-man Easter egg from Google; Amazon's Dash button; MasterCard partners with KIIP; Adobe partners with Vibes Media; The National Baseball Hall of Fame brings history alive; London's underground helps the visually impaired; AirBites - the AirBnB for home-cooked meals; Tworlds shows is the grass is greener over there; KeepTrax raises a modest $1M. Special guest is Kevin Hunter, COO of Gimbal. Full show notes can be found here ....
Apr 06, 2015
It is time for another look at the impact that mobile has had on the radio industry. Here is an industry that has been kicked out of the kitchen, the bedroom and the office and now clings to their last dedicated spot - the car dash - but seems to be having a resurgence in the mobile world. With streaming music services like Spotify, Pandora and Rdio and streaming radio services like TuneIn, radio is in the middle of its greatest transformation. Here to talk about where the industry is heading is...
Apr 02, 2015
First we had normal, everyday commerce, then came ecommerce and mobile commerce and now we are entering the realm of gadget commerce. Chuck takes us on a tour of the things that are emerging as payment tools - from your wrist to your wallet - the way we pay is about to change once again.
Apr 01, 2015
Welcome to episode #227. On the show: Message on a Medea bottle; Audi's steam-powered billboard; Co-working in your best friend's mom's basement; Revmetrixs brings all your data together; Plenti rewards loyalty; Five Boros Chocolate map packaging; Oreo's solar eclipse; E-lance for dog walkers; TransitScreen does what it's name says; Pivot brings the past to life. Our special guest is Alan Wizemann – VP of Product – Target. Our deep dive is on local services 2.0. Full show notes can be found here...
Mar 30, 2015
