Where the gap is in mobile loyalty
Apr 14, 2015
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Episode description
It is one thing to capture loyalty points on mobile - which seems to be almost normal these days - but redemption is a completely different story. As Chuck details in this episode, a new study from Capgemini Consulting has brought to light the biggest gap in mobile loyalty...and it isn't earning points. If you are seeking a way to differentiate your loyalty offering from the rest, the answer is 2 minutes away.
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