UNTETHER.tv - Mobile strategy and tactics (video) | Pervasive Computing | Internet of things

UNTETHER.tv is the most comprehensive look into the back rooms and boardrooms of the most innovative mobile and pervasive computing companies and experts on the planet. Each episode helps you bring mobile into your business with the goal of increasing revenue.

Last refreshed: July 27th, 2025 at 2:07 AM ⓘ

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Episodes

EP #514: Why we need an Internet of Things operating system - with bitHeads co-founder Rick McMullin

Ask 100 people their definition of the Internet of Things and you will probably get 100 answers. Most will focus on the perfect world of seamlessly connected devices that thread our lives from the time we wake to the time we fall asleep. They will include data that follows us, doors that open, music that plays and lights that go on as we enter rooms. It will include payment authentication and ID validation. Cars will start, tires will tell us when they are low and our home will let us know when ...

Jul 16, 2014

EP #513: Global Delight's path to 1 million downloads in 40 days with Guru Kamath

This is a great story of entrepreneurial persistence and smart focus that has led to over 9 million active users of their flagship mobile app. The company, located in Udipi India, is Global Delight and the app that Guru Kamath and I spend most of the episode talking about is called CameraPlus. The conversation is very open and brings out the amazing approach to product development that Guru and his team have gone through to build the company. There are some big lessons for app developers here bu...

Jul 16, 2014

EP #512: How focusing on a niche brought TechCrunch and $630,000 from Indiegogo - with Altas Wearables co-founder Peter Li

I'm a meathead. Or a lunkhead. Whatever you want to call it, I am addicted to physical fitness. My philosophy is simple: Go to the gym. Lift the heaviest weights I can for as many times as I can. Stop thinking. Just lift. I also love all things wearable so when I saw Peter Li's company on Indiegogo a while back I knew I had to speak with him because it combined my love of the lunk with my love of the mobile. Peter's company is Atlas Wearables and are focused exclusively on the fitness vertical w...

Jul 16, 2014

EP #511: How to build a mobile app business - with Apponomics author Peggy Anne Salz

What does it take to build a mobile app business? Not just an app but a mobile app business that thrives - and lasts. That's what the focus is for this episode and it features the person best suited to take us down that road. Peggy Anne Salz, founder of Mobile Groove and author Apponomics , jumps online to offer us a glimpse into what it takes to build a successful business in the app economy. This episode explores the key aspects of Apponomics (which is free and available here ) and little-know...

Jul 16, 2014

EP #510: How beacons bring service back in to focus - with Mahana co-founders Bryan Menell and Richard Bagdonas

Beacons: We've heard about them as big companies like Apple and Major League Baseball and Macy's roll them out across the country but sometimes it's hard to understand what the impact will be on smaller, more local, businesses. There is nothing more local - or competitive - than restaurants and one Austin-based company thinks beacons can help retain customers by enhancing service with beacons. The company is Mahana and the co-founders Bryan Menell and Richard Bagdonas have been quick to adapt be...

Jul 16, 2014

EP #509: How mobile will help retailers combat showrooming - with Yan Simard of ZapTap

We are turning a corner in the rocky relationship between retail and mobile. At first there was disdain as retailers looked at mobile as the web's ugly little child. Not worth the effort to invest in, not worthy of the brand stamp, not a threat. Just. Simply. Not. Then the fear and confusion arose as upstarts and digital-only retailers promptly handed traditional retail a world of pain and discomfort. Showrooming emerged as a term at the expense of those that ignored the threat so prominently di...

Jul 16, 2014

EP #508: How Directr is bringing video production to the mobile masses - with Founder Eli Schleifer

The disruptive force that is mobile has done two things to traditional industry: It has either completely destroyed it or it has completely democratized it. Take the fact that mobile has completely eradicated camera film - and Kodak in the process - while sending lower quality point and shoot cameras into oblivion. Destruction. Democratization has happened as mobile emerged as a new normal and companies started to understand its power. It has affected broad concepts around global entrepreneurshi...

Jul 16, 2014

EP #507: Why the Internet of Things is about connecting life, not devices - with Sense founder Rafi Haladjian

If you are confused about the Internet of Things, watch this episode. Seriously. Rafi Haladjian has been doing this whole IoT thing for many many years and his views on it are some of the most unique and prescient that I've come across. He is the founder and CEO of a company called Sense , inventors of Mother - a combination of devices, the cloud and dashboards to collect and make sense of the resulting data. The outcome of all of this will be a legion of smart services and apps as a result. The...

Jul 16, 2014

EP #506: How the Internet of Things turns the world into an app - with author Gary Schwartz

We all have our own thoughts on what the Internet of Things will look and act like. We also have our concerns about how we will all interact with it be that with or without our knowledge. According to today's guest, Gary Schwartz, we are entering a world of connected apps and our phone is the tie that binds it all together. What does this mean to our business, our security and our privacy? Gary is a two-time author and the right guy to help chart a path for us on what the short future looks like...

Jul 16, 2014

EP #505: Behind the scenes of a mobile startup - with Thinknear co-founder Eli Portnoy

It has been 31 months since I last sat down with Eli Portnoy, co-founder of Thinknear, and to say things have changed would be an understatement. This episode highlights the epitome of being a startup in the ever-changing mobile ecosystem. The story of Thinknear really does mimic the flight paths of many of the most successful startups that are emerging from round one of mobile but the road was not always straight and the path not always clear. When we last spoke in August of 2011, Eli and the T...

Jul 16, 2014

EP #504: Design is medicine with Juhan Sonin of Involution Studios

Think about all the opportunities that happen during your day where health data could be collected. We already monitor how we sleep, the number of steps we walk, the air quality, the food we eat, the amount of exercise we get, our weight, etc. The thing about all of these is that they require human input or initiative. We have to strap something on, punch something in or stand on something and, as Juhan Sonin of Involution Studios demonstrates in this episode, humans are quite often the problem....

Jul 16, 2014

EP #503: How mobile turns outdoor media into interactive canvases - with Bluebite co-founder Mikhail Damiani

Look around you. I'm pretty sure you are in plain sight of a sign, a poster or a store window. They have been in use our entire lives, posted, tacked, stuck or on display, having a one-way dialogue and doing their best to entice you to buy, share, save or show up to something. Mobile changes all that. Mikhail Damiani is the co-founder of New York-based Bluebite, a company focused on delivering the best content at the "moment of maximum influence" and they do this by bringing static out of home a...

Jul 16, 2014

EP #502: The Secure Space just beyond the limit of app trust - with Graphite co-founder Alec Main

Are we all getting a little wiser when it comes to our mobile security? Sure, fingerprint scanning and password lock screens are a start but those aren't the real challenges when it comes to protecting your identity from prying eyes. Much of what is shared is given away once you have already passed your security checkpoints. I'm talking about the price we all pay in order to use mobile applications: Our Facebook credentials and those of our extended social network, our email addresses, our phone...

Jul 16, 2014

EP #501: Why the state of our Mobile Union is rock solid - with Chetan Sharma

For those that are unfamiliar with Chetan Sharma you are now about to become disciples. Chetan is the president of Chetan Sharma Consulting and is one of the leading voices and minds in the mobile industry and this episode shows why. Every year Chetan puts together a mobile industry predictions survey and with it comes great insight to help industry find their way in this sometimes confusing mobile world we have emerged into. This episode dives into the results of the survey and more. No topic i...

Jul 16, 2014

EP #500: 9 SMS and mobile marketing tactics you can use today - with Greg Hickman author of the SMS Marketing Handbook

The number one question today's guest, Greg Hickman of Mobile Mixed , gets from his podcast listeners is about SMS. Greg is an expert mobile marketer and the author of the brand new resource The SMS Marketing Handbook . He's been involved in mobile marketing for 9 years and brings his vast insight to us to help kickstart or reignite your mobile marketing efforts. SMS is not dead, just massively misunderstood and this episode dives into tactics for you to use to effectively bring SMS into your bu...

Jul 16, 2014

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