EP #503: How mobile turns outdoor media into interactive canvases - with Bluebite co-founder Mikhail Damiani

Look around you. I'm pretty sure you are in plain sight of a sign, a poster or a store window. They have been in use our entire lives, posted, tacked, stuck or on display, having a one-way dialogue and doing their best to entice you to buy, share, save or show up to something.

Mobile changes all that.

Mikhail Damiani is the co-founder of New York-based Bluebite, a company focused on delivering the best content at the "moment of maximum influence" and they do this by bringing static out of home advertising to life. This episode is really a glimpse of the best practices for companies to start using the once-static billboard or poster or store window as interactive canvases that produce customer interactions and even sales.

Full show notes can be found here: http://untether.tv/2014/ep-503-how-mobile-turns-outdoor-media-into-interactive-canvases-with-bluebite-co-founder-mikhail-damiani/