Unpopular Opinions with Sandra Coan | A Photography & Business Podcast - podcast cover

Unpopular Opinions with Sandra Coan | A Photography & Business Podcast

The go-to podcast for maternity, newborn and family photographers looking for insight into the art and business of photography. Sandra Coan is an award winning photographer, industry educator and best selling author with over 25 years experience working in the photography industry. On this podcast, she's sharing every thing she's learned over the course of her career. No holding back. No gate keeping. Just real talk and honest opinions, even if they're unpopular. To learn more visit: www.sandracoanstudios.com Instagram: @sandracoan

Episodes

090: Living Well and Becoming Self Aware as a Photographer with Chris Orwig

In this episode, I sat down at the mic with Chris Orwig. Chris is a Sony Artisan Imagery (an ambassador for the brand), photographer, best-selling author, industry educator, and someone I'm honored to call my friend. Chris and I share the same love of portraiture and in this conversation discussed how being self aware as a photographer is so important. We also chatted all about his journey and how photography led him to new depths of wisdom. Tune in to this episode if you're looking for some ins...

Feb 09, 20231 hr 7 min

089: Gabby de Janasz Interviews Sandra Coan: Odd Jobs, Standing out and Staying Consistent in Your Photography Career

In this episode, the mic is turned on me! When I relaunched the podcast, my good friend and old studio manager, Gabby de Janasz, asked if she could come on the show and interview me. Gabby knows me very well both personally and professionally, so this conversation is full of stories you maybe have never heard before, as well as tangible tips and advice for budding photographers. We talked about things like old jobs I used to work, how I got into photography, how and why I pivoted into education,...

Feb 07, 202355 min

088: Inside the Six-Figure Studio: Finding Clarity in Your Work

Have you ever struggled with brand clarity and finding your signature style as a photographer? In this episode, I share a snippet from one of the Six-Figure Studio group coaching calls. We discuss the importance of brand clarity, what it means to have brand clarity and how to find it as a photographer! Clarity doesn't mean that you only need to photograph one thing. Clarity means knowing your passions, your unique point-of-view and what it is that you bring to your work. Tune in to this episode ...

Feb 02, 202322 min

087: What Am I Even Doing with the Camera?

Here's my morning routine. I wake up, drink some coffee, journal and then walk two to three miles. Sometimes I listen to books or music, but lately I’ve been listening to Anderson Cooper’s new podcast, "All There Is". If you are processing a loss in your own life, I highly recommend it. I bring it up because one of his guests was talking about a film she was making of her father and his journey with dementia. In the episode, she discussed her need to make art and asked herself, "Why? What am I d...

Jan 31, 202310 min

086: Inside the Six-Figure Studio: What Do You Do When Things Get Slow?

Photographers, do you experience slow seasons in your business? When slow seasons hit, do you panic and stress? If you've ever wondered what you SHOULD be working on during the slow season, this episode will give you some insight. One of my Six-Figure Studio students mentioned she had a very slow period this summer, and we discussed what you can do during times like that in your business. In this episode, I share that very conversation that we had during a Six-Figure Studio group coaching call! ...

Jan 26, 202314 min

085: Which Wolf Are You Feeding?

During one of my Six-Figure Studio coaching calls, we had an in-depth conversation about all the things that make being in business for yourself so hard. I swear, 97% of the problems photographers face in their businesses boils down to mindset! We are so good at beating ourselves up, picking apart our work, creating pricing structures to compete with others and none of that actually serves us or helps us move our careers forward. It just keeps us stuck. In this episode, I share on old Chero...

Jan 24, 20236 min

084: How Stand out in the Competitive Photography Market Without Having to Pay for Ads, Hustle, or Do Work You Hate!

The next question in our New Year's series is "How?". This is the final piece of the goal-setting puzzle that comes after you know the what, why, who and when. How are you going to turn your goals for your photography business into a reality? What is your strategy? What is your plan? In this episode, I share my marketing method called "Three Cs of Business", which are clarity, communication and consistency. When those pieces are all working together, you have a solid brand that helps you st...

Jan 19, 202333 min

083: What Every Photographer Needs to Know about Creating a Successful Business in 2023

The next question in our New Year's series is "When?". Now that we know what it is you want, why you want it, and who you need to be and how you need to show up to make it happen, you need to know when you're going to start turning your dreams into your reality. Business, and marketing in particular, is a marathon—not a sprint. The work you put in now will start paying off three months from now. So, if you want a busy spring and summer and fall, your marketing needs to start in Q1. If you a...

Jan 17, 202310 min

082: The #1 Mindset Shift That Every Photographer Needs as They Build Their Business This Year

The next question in our New Year's series is "Who?". We discuss the mindset shift that is necessary for every single photographer who wants to build their dream business and reach their goals this year.  Success is not something you just wake up having one day. Success is a series of choices. It’s what happens over time when we decide to continually show up and work at moving ourselves closer to our goals. To show up like that, consistently, with passion, it’s also really importa...

Jan 12, 202316 min

081: The One Thing Every Newborn and Family Photographer Needs to Know in Order to Smash Their Goals in the New Year

The New Year is the perfect time to sit down, get clear on what you want and then start strategizing on how you are going to turn your dreams into reality. This is something I do for myself every year, and I really think that it is one of the big reasons that my photography business continues to grow, year after year—for the past 24 years. When setting my New Year intentions, there are a series of questions that I ask myself every year. I'm asking you those questions here on the podcast all mont...

Jan 10, 20238 min

080: How to Create Success for Your Photography Business in the New Year

In the spirit of the new year, we're focusing on business growth strategies all month long to help you get started on the right foot. In order to create a solid marketing plan or a growth strategy, you need to know what you want. You need a goal, and the new year is the perfect time to talk about setting goals—especially for your business. The truth is, real business growth comes when you figure out what you do, what your dream business is and do that. That starts with knowing what you want and ...

Jan 05, 202311 min

079: Welcome Back to the Podcast

Welcome BACK to the Beyond Natural Light Photography podcast—I've missed you! It has been a minute since I’ve shared an episode with you, so I wanted to tell you a bit about why I disappeared, what I’ve been doing, why I’m back and what I have planned moving forward. Going forward, I have big plans for this podcast! I LOVE helping other photographers grow and reach their full potential. So, that is what this podcast is all about! I’m going to continue sharing what I’ve learned over the cour...

Jan 03, 20237 min

078: Is It Fear or Intuition? How to Tell the Difference.

When I listen to my gut, I never regret it. Intuition is a powerful thing and should be respected. But sometimes, when facing a big decision, it's hard to tell the difference between intuition and fear. First of all, when I'm talking about fear, I'm not talking about the healthy "don't walk down that dark alley alone at night" kind of fear. That kind of fear is aligned with your intuition and needs to be listened to. I'm talking about the kind of fear that doesn't serve you—the fear that holds y...

Apr 19, 202212 min

077: What Is the Difference Between Group Coaching and a Mastermind?

Have you ever wondered what the difference is between group coaching programs and masterminds? I've been in the entrepreneurial world for a while, and these are terms that have been popping up in that space for years. Lately I've seen more and more photographers offering masterminds and group coaching programs, and so I thought it would be helpful for you to know what those things are and how they are different. If you are looking to reach the next level in your business, knowing the difference ...

Apr 12, 202212 min

076: Five Tips for Photographing Newborns with Strobes and Flash

We are always receiving questions about newborn safety and whether or not it's safe to use strobes and flash when photographing them. In this episode, I share five of my best tips for working with and photographing newborns with strobes and flash. Share this episode with a friend who could benefit from these tips as well! SHOWNOTES https://www.sandracoaneducation.com/podcast/five-tips-for-photographing-newborns-with-strobes-and-flash LINKS B&H Photographing Newborns with Strobes and Flash Fr...

Apr 05, 202212 min

075: Day 4 Lighting Series: What You Need to Know

Welcome to the final episode of the lighting series! On the first day, we talked about what relying exclusively on natural light is actually costing you. Then on day two, we talked about how a lot of us put ourselves through that stress because we have some fears and misconceptions about what working with strobes and flash means. Yesterday I talked about how fear is really the thing that holds people back from learning this amazing skill. Lighting seems hard, but what I've discovered through tea...

Mar 25, 202212 min

074: Day 3 Lighting Series: You Already Know the Hardest Part

Welcome to day 3 of the lighting series! On day 1, we talked about what the actual cost of working exclusively with natural light is. Then on day 2, we talked about a lot of the fears and misconceptions photographers have about working with strobes and flash. I ended yesterday's lesson talking about how most photographers already know the hardest part of learning to work with strobes and flash. In this episode, I share exactly what I mean by that! SHOWNOTES https://www.sandracoaneducation.com/po...

Mar 24, 202216 min

073: Day 2 Lighting Series: Fears and Misconceptions

Welcome to Day 2 of the Lighting Series! We started the conversation off by talking about what dealing with low light or bad light is actually costing you and your business. That cost goes beyond just impacting your photos. Yes, bad or low light will have an impact on the images you create. But it also causes stress, hurts your brand and ultimately hurts your business. As you may or may not know, I was a natural light photographer for about 12 years. I was really stuck in this cycle of beau...

Mar 23, 202219 minSeason 3Ep. 73

072: Day 1 Lighting Series: What Is the Actual Cost of Natural Light?

If you want to be a great photographer and make money, you must know and understand how to use light. As part of the lighting series on the podcast, I'll address some of the concerns and questions that come up most often around lighting. I want to put some of the myths that I hear about light to rest, and hopefully this inspires and empowers you to think about artificial light in a new way. In this episode, I share with you the cost of bad light, like what dealing with bad light is actually cost...

Mar 22, 202218 min

071: Is Flash Photography Safe for Newborns?

A common question I get asked all the time is, "Is flash photography safe for newborns?". Although I am not a doctor, this is something I have done a lot of research on. The short answer is yes, it is! In this episode, I break down my answer.  SHOWNOTES https://www.sandracoaneducation.com/podcast/is-flash-photography-safe-for-newborns LINKS  Watch the free lighting training: https://sandracoan.lpages.co/free-webinar-missing-link-2/  BabyMed article: https://www.babymed.com/are-cam...

Mar 17, 202210 minSeason 3Ep. 71

070: The Secret to Standing out in the Saturated Photography Market

I’m going to let you in on a little secret. Standing out in today’s saturated photography market is possible, and it’s easier to do than you probably think. Have a listen to learn the ONE thing you absolutely need to make it possible! SHOWNOTES https://www.sandracoaneducation.com/podcast/secret-standing-out-saturated-photography-market LINKS And if you'd like to learn more about how to apply to my group coaching program, The Six-Figure Studio, send me a DM on Instagram @sandracoan !...

Mar 08, 20229 minSeason 3Ep. 70

069: What You Should Know About Marketing Your Photography Business

When it comes to running a successful photography business, it's your marketing skills, NOT your photography skills, that will determine your success. We've all seen it—someone who is not the world's best photographer totally killing it in their business. In this episode, I share what those people are doing that enables them to be so successful! SHOWNOTES https://www.sandracoaneducation.com/podcast/what-you-should-know-about-marketing-your-photography-business LINKS Free training: https://sandra...

Feb 22, 20225 minSeason 3Ep. 69

068: The Truth About Work/Life Balance When You Have Kids and You Run a Photography Business

I frequently hear from talented photographers who love their craft and really want to turn it into a business but are worried about balancing a business and a family. It is 100% possible to run and build a profitable business while being a mom. I was a full-time, stay-at-home mom to my twins when they were little and still am—even now that they are teenagers. I did all the "mom" things that I wanted to do, while running and growing my business. I learned a few things along the way about balancin...

Feb 15, 202211 minSeason 3Ep. 68

067: How to Boost Your Confidence!

Many photographers in the Beyond Natural Light Facebook group mentioned that they were struggling with confidence, so in this episode, I share some tips to help you boost your confidence as a photographer! We talk about how confidence is a muscle that needs to be strengthened and some actual ways you can do that. SHOWNOTES https://www.sandracoaneducation.com/podcast/how-to-boost-your-confidence LINKS Free marketing training: https://sandracoan.lpages.co/free-masterclass-three-marketing-mistakes-...

Feb 08, 202212 minSeason 3Ep. 67

066: How to Build a Photography Business

On today's episode, I share three things you need to know to build a successful photography business! Let's make 2022 your best year yet! SHOWNOTES https://www.sandracoaneducation.com/podcast/how-to-build-a-photography-business LINKS Sign up for my FREE training: 3 Marketing Mistakes Every Photographer Needs to Avoid in 2022: https://sandracoan.lpages.co/free-masterclass-three-marketing-mistakes-every-photographer-needs-to-avoid/...

Feb 01, 202216 minSeason 3Ep. 66

065: An Honest Conversation with Three Photographers about Business, Marketing and Success

In today's episode, I sat down with three photographers who have been through my Six-Figure Studio group coaching program and had an honest conversation about what they learned, what they gained and what it feels like to have a successful business in the saturated photography industry. Enrollment for the Six-Figure Studio is now open!  Get in now before we raise the rate! SHOWNOTES https://www.sandracoaneducation.com/podcast/honest-conversation-three-photographers-business-marketing-success...

Jan 25, 202247 minSeason 4Ep. 65

064: Day Five: 2022 Marketing Makeover

Welcome to DAY 5 of the Marketing Makeover New Year Party!  All week long I'm sharing the audio from the Marketing Makeover I'm hosting inside the Beyond Natural Light Facebook group!  Together we're working on building the foundations of a marketing plan that you can use all year long!   SHOWNOTES https://www.sandracoaneducation.com/podcast/day-five-2022-marketing-makeover LINKS If you'd like to join us in the Facebook group, follow this link: https://www.facebook.com/groups...

Jan 21, 202211 minSeason 3Ep. 64

063: Day Four: 2022 Marketing Makeover

Welcome to DAY 4 of the Marketing Makeover New Year Party! All week long I'm sharing the audio from the Marketing Makeover I'm hosting inside the Beyond Natural Light Facebook group!  Together we're working on building the foundations of a marketing plan that you can use all year long!  SHOWNOTES https://www.sandracoaneducation.com/podcast/day-four-2022-marketing-makeover LINKS If you'd like to join us in the Facebook group, follow this link: https://www.facebook.com/groups/sandracoane...

Jan 20, 20226 minSeason 3Ep. 63

062: Day Three: 2022 Marketing Makeover

Welcome to DAY 3 of the Marketing Makeover New Year Party! All week long I'm sharing the audio from the Marketing Makeover I'm hosting inside the Beyond Natural Light Facebook group!  Together we're working on building the foundations of a marketing plan that you can use all year long! SHOWNOTES https://www.sandracoaneducation.com/podcast/day-three-2022-marketing-makeover LINKS If you'd like to join us in the Facebook group, follow this link: https://www.facebook.com/groups/sandracoaneducat...

Jan 19, 202212 minSeason 3Ep. 62

061: Day Two: 2022 Marketing Makeover

Welcome to DAY 2 of the Marketing Makeover New Year Party! Now that we know what your goals are for the year, let's start building the support that you need to make sure you actually achieve those goals! Listen to today's episode and then reflect on the prompt!   SHOWNOTES https://www.sandracoaneducation.com/podcast/day-two-2022-marketing-makeover LINKS If you'd like to join us in the Facebook group, follow this link: https://www.facebook.com/groups/sandracoaneducation  And follow this...

Jan 18, 20228 minSeason 3Ep. 61