031: The Branding Series #1 - Your Logo is NOT Your Brand

Welcome to the Branding Series, a very special edition of the Beyond Natural Light Podcast!!  

Listen, in order to build a profitable photography business, you MUST have a strong photography brand.  The problem is, a lot of photographers are confused about what that means, and end up focusing their time, efforts and money on the wrong things!  I don't want that for you.  So this week, I'll be posting a new episode EVERY DAY to teach you all about how to build a solid photography brand and business!

Today I’m setting the stage by talking about what a brand is and what a brand isn’t, as well as the four things every good photography brand needs!

SHOWNOTES:

https://www.sandracoaneducation.com/podcast/your-logo-is-not-your-brand

LINKS:

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