unPACKed - Secrets and Stories of 8 figure+ eCom Operators. - podcast cover

unPACKed - Secrets and Stories of 8 figure+ eCom Operators.

Eric Dodds•podcasters.spotify.com
Business
Marketing
Join us to learn the secrets and stories of CMO, VPs of eCom, and other marketing leaders who have scaled category leading brands to 8 figures and beyond.
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Episodes

Building a $100M+ supplement brand through scalable growth and process engineering (Rob Walker, CGO @UMZU)

In this episode Rob Walker, Chief Growth Officer @ UMZU joins unPACKed to discuss: -The origins of UMZU -The early internet businesses he built -How a systems engineering background was perfect for eCom -His scientific process for scaling performance & creative -The making of their legendary ZuPoo ad campaign -What drove UMZU to adopt a Pack frontend -The importance of data infrastructure -His audition video for Love Island -and much more https://www.umzu.com/...

Oct 25, 2023•30 min

From working with the Mets, Yankees, Bruins, & Patriots → scaling and leading CX at $10-50M DTC orgs (Ben Segal - Thesis)

Loved chatting with Ben Segal , VP CX at Thesis on unPACKed In this episode we cover: -Starting in sports entertainment and making the move to DTC -What he’s up to Thesis and nootropics going more mainstream -How becoming comfortable w/ change accelerated his career -The power of network and how things can come full circle -How he approaches CX leadership and scaling a new team -The impact of AI and ways to stay efficient in a new DTC world -His roles at SideBar and Back To The Customers Awards ...

Sep 15, 2023•28 min

From 6 kms underground to running digital & tech teams at Vuori, Tecovas, & ALOHA (Tim Incoll)

Tim is a legend. He left the mining industry in Australia and moved to America with no plan beyond getting out of the industry he hated. In our conversation we discuss His story of how he left the mining industry and ended up in eCom We touch on the fires and devastation in Maui, and what ALOHA is doing to support the rebuilding there Shiny object syndrome in the eCom world His mindset as an engineer and what draws him to MACH principles An exciting new initiative they're pushing live on the...

Sep 01, 2023•34 min

11 years in growth marketing, 1% for the planet, and learning from Yeti presents w/ Ashlee Anderson, Director of Ecom @ Rumpl

Loved chatting with Ashlee Anderson, Director of eCom and Digital Marketing at Rumpl on the latest episode of unPACKed. We discuss: The Rumpl origin story How she got started in eCom Different skill sets required at different growth stages How to build an all-star eCom team and what skills to look for Rumpl’s recent initiative with 1% for the planet and First Descents Her favorite brands and favorite recent campaigns And much more Learn more: https://www.rumpl.com/ https://firstdescents.org/ htt...

Aug 16, 2023•25 min

Scaling one of largest private brands on Amazon & how to differentiate in a competitive market w/ Matt Lebo VP of Marketing at Promix

We caught up with Matt Lebo, VP of Marketing at Promix to discuss: -Differentiating in a competitive market -His strategies for career growth and skill stacking -Scaling one of the largest private label supplement brands on Amazon -Influencer deals and what happened when he worked with the Kardashians -His favorite brand marketing and early 2010s twitter handles -His love for soccer, Croatian sports, and much more More about Promix: https://promixnutrition.com/ Matt's links (give em a follow...

Aug 11, 2023•33 min

How to unlock new revenue channels by thinking different w/ Stephanie Bregman (VP Marketing, 4Ocean)

Stephanie has spent 2 decades in the eCom world and now leads marketing for one of our favorite brands, 4Ocean. They're on a mission to end the ocean plastic crisis and a golden example of how to harness the power of business to drive massive environmental impact. (30M lbs of plastic removed from our oceans and counting!) We discuss: -The 4Ocean mission -Stephanie's start in eCom -Challenges brands face when scaling to 8 figures -How to unlock new revenue channels by thinking differently...

Jul 26, 2023•24 min