Marketing Automation Unleashed w/Casey Cheshire

Marketing Automation tools can have a significant impact on how we execute campaigns, but only a fraction of functionality is being utilized, what’s holding companies back?

Join Samantha and her guest Casey Cheshire, author of a new book called Marketing Automation Unleashed, as they discuss the importance of having a roadmap when it comes to marketing automation, and why testing and measuring our marketing efforts is critical in defining ROI.