Closing Direct Mail & Event Gaps by Creating Personal Moments Remotely w/Greg Segall
May 14, 2020•31 min
Episode description
Direct mail marketing strategies are shifting as many customers and prospects are working from home due to COVID-19.
Join Samantha and her guest Greg Segall, CEO at Alyce, as they discuss in detail how personal gifting can shift your direct mail strategy to a personal and relatable marketing effort, and what are best practices to reach customers while respecting their privacy and personal data.