9: Building Excitement for Go To Market Strategies w/ Mike Kaplan

There are a lot of different puzzle pieces involved in a go to market strategy.

One of the most important ones is building excitement for your team!

Mike Kaplan is the VP of Marketing at ENGIE Insight and he has spent years helping companies unite around common goals they can be excited about when bringing a new product or service to market.  This starts with planning well ahead of time - Mike is already thinking about 2019!

In this episode of Unleash Possible, we sit down with Mike to hear about ENGIE, nurturing relationships and excitement, and learning from failure.