6: Healthy and Unhealthy Friction Between Sales and Marketing w/ Connie Stack

Sales and marketing teams often run each other ragged.

They can clash on even the simplest things, from the physical proximity of different team members to the definition of metrics. They can even disagree on what defines a lead. If you do not address the issue, even the smallest disputes open large divides that prevent a business from succeeding at this basic level.

Connie Stack—Chief Marketing Officer at Digital Guardian—has some experience addressing these conflicts and aligning the goals of sales and marketing organizations. We were fortunate enough to have her on the Unleash Possible show to discuss some of her methods.