5: The Strategic Importance of Account Based Marketing w/ Brian Kardon

It is easy to see the benefits of Account Based Marketing once it is up and running, but starting from scratch is a difficult task.

Brian Kardon, the CMO at Fuze, has seen his team improve their win and increase their average deal size by 40% through utilizing ABM, but these successes did not happen overnight.

In this episode of Unleash Possible, Brian explains getting sales & marketing on the same page, how his team narrowed down their list of target accounts, and the overall strategic importance of Account Based Marketing.