4: Integrating Account Based Marketing w/ Sarah Moore

ABM is modern B2B marketing - multiple people selling, multiple people buying over a long period of time. Successful marketing requires both a great strategy and exceptional patience.

In this episode, Sarah DeRocher Moore, VP of Brand and Revenue Marketing at Spredfast talks with us about account based marketing. Spredfast itself is an enterprise software company that makes social media solutions for global enterprises, helping them use social as the channel where they connect with their consumers.

With over two decades of experience and a leader at one of the top companies in their space, Sarah is perfectly suited to talk to us about the challenges involved in a constantly changing marketing reality and how to prepare your team for ongoing success.