31: Customer Reviews - A Critical Asset Across the Buying Journey w/ Vinay Bhagat

With buyer trust at an all-time low, it is imperative that vendors embrace customer reviews that are true, authentic, and transparent. However, that means vendors must come to grips with all review types; the good, the bad and yes, even the ugly. Buyers want to understand the pros, as well as the cons, of your product or service, so the more honest your reviews, the greater the trust.

Join Vinay Bhagat, Founder & CEO of TrustRadius, and our host Samantha as they discuss the importance of customer reviews, not only for your company’s reputation, but how they can be used as an asset for your sales and marketing efforts.