25: Better ABM in 2019 w/Eric Newell

Building a successful Account Based Marketing (ABM) strategy requires an honest, true view of customer data.

Eric Newell, VP ABM & Demand Generation at MeritDirect, describes his experiences aligning his company's and his client's ABM strategy to build a solid ABM roadmap.

With ABM in his job title, Eric's got the answers when it comes to better ABM in 2019.