23: Going Beyond Best Practices w/ Jay Acunzo

In marketing we need to care what works for us and our clients. It is easy to find something that works well enough and put everything on auto-pilot, but it could cost us our ability to excel.

Jay Acunzo, Author of Break the Wheel and Founder of Unthinkable Media, encourages us to break the cycle of best practices. There is a difference between good and great that starts with a level of self-awareness most people are prone to ignore.

As marketers, we are no longer tasked with acquiring attention, but have a new mandate: Holding it.