22: The Role of AI in Helping Marketers Drive More Engaging Communications with Mark Floisand

The future of marketing present amazing opportunities. As an industry, we waste a lot of interactions, but AI represents an opportunity to change that!

On this episode, Mark Floisand, CMO at Coveo, tells us about how data can be our ally in an attempt to complete the work that can no longer successfully done by hand.

What would it look like if we could develop meaningful interaction virtually and save precious time to dedicate to other endeavors?