2: Demystifying Content Marketing w/ Chris Marr

Content marketing is a strategic and commercial activity in businesses, not just something reserved for marketers. It is potentially the thing that can light the fire under sales.

On this episode, Chris Marr, the founder of Content Marketing Academy, a membership organization for marketing pros and entrepreneurs who want to better understand and utilize content marketing, breaks down some content marketing key components and misconceptions.

Content marketing plays an ever increasing role in the way people make educated buying decisions.