19: Defining Product Marketing in the Enterprise with Diego Lomanto

At the center of every product marketing strategy is a core set of principles, pillars that guide the way we organize and innovate within the framework of our product launches.

In this episode, Diego Lomanto, Vice President, Product Marketing at UiPath, talks about the exponential growth in his company since transitioning to a product driven business.

Diego outlines the seven pillars he uses to guide team development that address some of the biggest challenges in product marketing.