18: Delivering A Highly Personalized Customer Experience with Judd Marcello

Marketing begins with the outcome. Collecting and using data properly is at the core of achieving client goals.

In this episode, Judd Marcello, CMO of Cheetah Digital, talks about building a brand that inspires trust, not just from customers but from company employees.

The path to this new kind of loyalty comes through understanding what customers hope to achieve and making their business outcomes your business outcomes.