17: Redefining Account Based Marketing with Sangram Vajre

Account Based Marketing is a strategy, not a tool or technique.

Sangram Vajre, Chief Evangelist and Co-Founder of Terminus and Host of the daily #FlipMyFunnel podcast, likes to think about ABM as a symphony where marketers create beautiful music by directing the musicians.

Why is it important? And what conversations are marketers having now about the implementation and use of ABM?