14: Building A Content Engine w/ Jessie Coan

Delivering quality content is an endless cycle. Content engines must be able to consistently produce actionable and relevant content. Refining and organizing the data into easily consumable presentations is a time intensive and difficult task.

Jessie Coan, VP of marketing at Aberdeen, is an editorial content machine and was integral in helping the company navigate a very interesting and important brand transformation over the past several months.

In this episode we talk with Jessie about the role she played in the transition, how she manages to get everything finished, and some ways she and her team at have shifted their focus within the marketsphere.