11: Knowledge Won’t be Power, Unless it Finds You Where Your Company is At w/ Sunny Manivannan

Knowledge is not power. Alone, it just is not enough.

Instead it should be said - if knowledge does not come to you, then your company will be powerless.

In this episode Samantha speaks with Sunny Manivanna, VP of Marketing at Guru, about how the last mile of content delivery and knowledge transfer will either make or break your marketing and sales team.

In other words, If knowledge does not come to where your company is, (if enterprise knowledge has to be searched for on the web), then you will not be able to effectively and consistently deliver great experiences for your customers.