Should you hire an outside digital marketing agency or hire within?
Feb 17, 2020•23 min•Season 2Ep. 4
Episode description
- Should you hire an outside agency versus keeping it in house for your digital marketing?
- For most companies, the individual in charge of digital marketing is usually just one person?
- There is more to digital marketing than just social media
- Digital marketing allows small business to have a competitive advantage with a much smaller advertising budget
- Digital marketing is an ever-changing landscape.
- It costs roughly $4000/per employee to hire someone, this does not include salary, benefits, hr, taxes, etc.
- Who knows how long that person will last
- Getting someone up to speed on strategy does not include costs of all the materials, software, platforms, to manage effectively
- What kind of tools do you need - how much time do you spend researching everything to find what works for you?
- Hire experts, team over individual, stay in your lane