60: The Cola Wars and New Coke - podcast episode cover

60: The Cola Wars and New Coke

Ungeniused
Aug 14, 2018•20 min•Ep. 60
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Episode description

At the height of a marketing battle with Pepsi, the Coca-Cola Corporation did the unthinkable and changed an American icon.
60: The Cola Wars and New Coke | Ungeniused podcast - Listen or read transcript on Metacast